To claim a business on Yelp, go to biz.yelp.com/claim, search for its name, and select the existing page if one appears. If there is no listing, use Yelp’s option to add the business. Create a Yelp for Business account and complete the verification steps shown. Claiming is free and does not enroll the business in Yelp advertising.
How to claim an existing Yelp business page
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Open Yelp’s claim page and search for the business by name.
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If the correct listing appears, select it to start the claim. Use the existing page rather than creating a duplicate.
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Create a Yelp for Business account when prompted. Use an email address the owner or representative checks regularly.
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Complete the verification prompt. Yelp’s guide describes verification codes sent by email, text, or call to the phone number listed on the page; the available methods can vary, so follow the options in the live flow.
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After verification, review the business profile and keep its details current. Yelp says it may take a few business days to receive notification that verification is complete; this is an estimate, not a guaranteed deadline.
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If the business is not listed
Use Yelp’s add-business route only after searching and confirming that the business does not already have a page. In Yelp’s guide, the option is labeled “Add to Yelp for free.” Submit the requested basic business details, then create an account and complete the verification prompts.
What claiming costs—and what it does
Yelp defines a claimed page as one claimed by the owner or a representative through its verification process. Claiming is free. It does not make the business a Yelp advertiser; Yelp says a business must claim its page to advertise, making advertising a separate decision.
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What you can manage after verification
A claimed page gives the owner or representative access to Yelp’s business-management features, including:
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Responding to reviews with a public comment or direct message.
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Replying to customer messages and quote requests.
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Tracking page views and customer leads.
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Uploading and managing photos.
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Editing business information such as the address, phone number, opening hours, and website.
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Keep the account active
Yelp says a page may later appear as unclaimed after a period of inactivity, but its support article does not specify a fixed interval. Check the account periodically and maintain the business information and customer responses through it.
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Official Yelp guidance
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Yelp for Business: “Creating a Yelp Page for your new business” (June 6, 2024) covers claiming or creating a page, account setup, verification, and timing.
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Yelp Support Center: “What is a claimed business?” explains the definition, cost, management features, advertising distinction, and inactivity caveat.
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