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A multi-step checkout can feel easier when each screen asks only for information needed at that point, shows customers where they are, and lets them recover from mistakes without losing their answers. The step count alone is a weak guide: reduce unnecessary fields, make guest checkout easy to find, and test the complete flow on desktop and mobile. Those choices can improve usability, but no format guarantees a higher conversion rate.
How many steps should a checkout have?
There is no universal ideal number. Baymard Institute’s 2024 benchmark found an average of 5.1 steps for a new-user checkout, counted from cart through order review. Its research says the work required at those steps—especially the number of form fields people must consider—is generally more important to usability than the step count. A flow can still become difficult when it stretches to eight or more steps, but simply compressing screens does not remove the work customers have to do.
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Design around the tasks needed to complete and fulfill the order. Separate those tasks when doing so makes the process clearer; combine them when splitting them would add navigation without making a decision easier. In either case, keep progress visible and make it possible to review or correct earlier answers.
Does a multi-step checkout convert better than a one-page checkout?
The cited evidence does not establish a universal conversion winner between one-page and multi-step checkout. Baymard’s field-count findings support reducing the amount of information users must process, not choosing a layout based on its number of screens. A single page can still be dense, while a multi-step flow can feel manageable if each step has a clear purpose.
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Compare competing designs using the same tasks and devices. Assess the required fields across the full flow, clarity of progress, ease of correcting answers, visibility of delivery costs and order total, mobile input effort, and completion and error rates. Pair analytics with usability observation: a drop-off at a step identifies where people leave, but not what interaction caused it.
How do I reduce form friction in checkout?
Audit every field across the entire checkout, including fields on later screens. Baymard’s 2024 benchmark averaged 11.3 checkout form fields; its field-optimization article says most checkouts need only eight. These are research benchmarks, not a universal cap for every business. Keep a field when it is necessary to take payment, deliver the order, or meet a genuine business requirement; remove or defer it when it is not.
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- List every field in the flow. Include account, address, delivery, payment, and order-review steps. Mark whether each field is required and why.
- Remove fields that do not support the order. Avoid collecting details just because the checkout template includes them.
- Defer optional details. Reveal fields such as address line 2 or coupon entry only when relevant, rather than asking every customer to consider them.
- Reduce duplicate entry. Where appropriate, use one name field instead of separate first- and last-name fields, and default the billing address to the shipping address while allowing customers to change it.
- Review the experience on real device sizes. Check that labels, inputs, progress, and the order total remain clear on both desktop and mobile.
How should guest checkout be presented?
Make guest checkout a prominent, immediately understandable choice at account selection rather than a low-salience link beneath a sign-in prompt. Baymard’s 2025 benchmark article reports that 18% of surveyed US online shoppers said they had abandoned an order because they did not want to create an account. Baymard specifically recommends making the guest option the most prominent option on the account-selection step.
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Make errors recoverable and the total visible
Use labels that describe the requested information, and explain validation errors in terms of how to fix them. Keep previously entered answers when an error occurs. Avoid relying on color alone to identify a problem, and direct attention to the field that needs correction.
Keep delivery options, shipping costs, and the final order total visible at the point customers need to decide. A checkout can be short and still frustrate customers if fees appear late or they cannot tell what they are agreeing to pay.
Rank #4
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Measure checkout friction without over-crediting the form
Baymard’s article on cart abandonment, updated February 2, 2025, reports that 17% of surveyed US online shoppers said they had abandoned an order in the prior quarter because checkout was too long or complicated. In the same reporting, 42% said they had abandoned a cart in the prior three months because they were browsing or not ready to buy. Form improvements address one source of abandonment, not every reason a shopper leaves.
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- Track progression and exits at each step, alongside validation errors and completion.
- Segment abandonment reasons where possible; browsing intent and additional costs can be separate from form usability.
- Use usability sessions to investigate what people encounter at the apparent drop-off point.
- Test the complete path, from cart through order confirmation, on desktop and mobile.
How strong is the benchmark evidence?
Baymard’s 2024 checkout research update drew on more than 200 qualitative usability-test sessions across 16 sites and observed more than 1,350 medium-to-severe issues. It produced more than 110 new or updated checkout guidelines. This breadth provides detailed evidence about usability problems and patterns, but the qualitative sessions are not a randomized experiment proving that a particular checkout change will raise conversion by a fixed amount.
Baymard’s 2025 benchmark reports that 64% of desktop sites, 63% of mobile sites, and 46% of apps in its benchmark rated mediocre or worse for checkout UX. The benchmark covers leading ecommerce sites in the US and Europe; those shares describe the benchmarked experiences, not all ecommerce sites.
A practical comparison for checkout layouts
When evaluating a single-page, accordion, or multi-step design, use the same customer tasks and compare the experience on each device. Do not treat the number of screens as a substitute for effort.
Quick Recap
- Count the required fields across the whole flow and note which are conditional or optional.
- Check whether progress is understandable and whether earlier answers can be reviewed or corrected.
- Observe whether errors preserve answers and explain how to recover.
- Verify that guest checkout, shipping costs, delivery choices, and the final total are easy to find.
- Measure completion and errors by step, then observe users to learn why problems occur.
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