Blogging remains part of many marketing programs, but recent surveys tell a more qualified story than a simple “blogs are thriving” or “blogs are over” verdict. In one small creator survey, AI assistance was nearly universal; in a separate marketer survey, only 14% rated their blog results as strong. Those figures describe different groups and questions—not all bloggers or businesses.
What do 2026 blogging surveys show?
The clearest takeaway is that blogging is changing, not disappearing: surveyed creators commonly use AI across their workflows, while surveyed marketers report mixed results and continue to treat blogs as part of broader marketing. The evidence is self-reported and comes from distinct samples, so it cannot establish the state of every blog or prove that any single practice causes success.
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Here is what the key surveys measure:
| Survey and respondents | What it measured | Key reported result |
|---|---|---|
| RightBlogger State of Blogging survey, 81 creators; fielded April 8–May 18, 2026 | Creator workflows and AI use; 80 answered the AI-use questions | 95% of those 80 said AI assisted some published content. The publisher describes the sample as small, self-selected, and AI-forward. RightBlogger survey report |
| Orbit Media’s 2026 survey, reported by Search Engine Land; 1,042 content marketers | Marketers’ self-assessment of blog performance | 14% said their blogs delivered “strong results.” Search Engine Land’s report |
| HubSpot State of Blogging survey, 2025; marketer respondents | Company blogging, perceived importance, publishing practices, and retrospective ROI | 65% worked at companies that maintained blogs. This is 2025 context, not a 2026 measurement. HubSpot report |
The samples are not interchangeable: RightBlogger surveyed creators about their own work, Orbit Media surveyed content marketers about business results, and HubSpot asked marketers about company practices. Their percentages should not be combined into a single trend line.
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In RightBlogger’s 2026 survey, 95% of the 80 respondents who answered the AI questions said AI assisted some of their published content; 5% described their content as entirely human-written. The publisher says its audience skews AI-forward and presents this small sample as directional rather than definitive. It is not an estimate of AI use among all bloggers.
AI appears across the workflow
Respondents could select multiple uses, so the percentages overlap rather than adding to 100%.
| Reported AI use | Share of RightBlogger AI-question respondents |
|---|---|
| Ideation and brainstorming | 73.8% |
| Editing and polishing | 65% |
| Research and summarization | 63.8% |
| First drafts | 58.8% |
The survey also found that 48.8% said AI touched more than half of what they publish. This is a self-reported measure of intensity in the same creator sample, not evidence that AI use improves quality, reach, or revenue. The report’s own FAQ says the survey is “enough to be directional and honest, not definitive.”
A separate Ahrefs survey of 301 marketers, published September 30, 2026, reported that 93% used AI in content creation and 89% manually checked AI-generated content. That is a different marketer sample, with a different respondent group and survey. It should not be read as a directly comparable confirmation of RightBlogger’s creator findings. Ahrefs survey
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Are blogs producing strong results?
Orbit Media’s 2026 survey, as reported by Search Engine Land, found that 14% of 1,042 content marketers rated their blog results “strong.” That is respondents’ assessment, not an independently audited measure of blog performance or a result for all businesses.
What was associated with stronger self-reported results?
The report links stronger self-assessments with practices including influencer collaboration, original research, keyword research, paid promotion, formal human editing, and consistent analytics. These are associations in survey responses; the findings do not prove that adopting any one practice will cause stronger results.
The report also says marketers increasingly considered traffic a less meaningful success measure in a search environment shaped by AI answers. Respondents who measured qualified leads, deals, and revenue were more likely to report strong outcomes. That pattern supports choosing metrics tied to a blog’s purpose, but it does not establish that changing the metric itself improves performance.
Do companies still maintain blogs?
Yes, many surveyed marketers said their companies did. In HubSpot’s 2025 State of Blogging survey, 65% of marketer respondents worked at companies that maintained blogs. Among respondents whose companies blogged, 47% said blogging was very important to their broader marketing strategy and 46% said it was important.
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How often did those companies publish?
Among HubSpot respondents at companies that blogged, reported publishing frequencies were:
| Reported cadence | Share |
|---|---|
| Daily | 22% |
| Two to three times weekly | 37% |
| Weekly | 30% |
These are reported practices, not a recommended schedule for every team. The survey does not establish that publishing more often causes better outcomes.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How should you interpret blogging statistics?
Before using a headline percentage to make a decision, check what population and question it actually describes.
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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minute- Identify the respondents. A survey of independent creators does not represent employed marketers, and neither automatically represents every blogger or company.
- Check the field dates and sample size. Recent results can still come from small or self-selected samples. RightBlogger’s 81-person creator survey is explicitly directional.
- Separate outcomes. AI adoption, perceived strategic importance, publishing frequency, and self-rated performance are different measures.
- Look for multiple-select questions. RightBlogger respondents could report several AI uses, so those use percentages overlap.
- Distinguish association from cause. Practices linked with stronger self-reported results are not proven recipes for success.
- Keep time frames attached. HubSpot’s ROI comparison concerns 2024 versus 2023 and was reported in its 2025 survey; it is not a 2026 ROI estimate.
No broad, authoritative census of blogs or blogging outcomes is established by these surveys, and the available results do not form a comparable multi-year series. Search traffic effects from AI systems can also vary by niche, geography, query mix, and measurement period.
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