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Wingify Behavior Analytics (formerly VWO Insights)
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What Wingify Behavior Analytics (formerly VWO Insights) is
Wingify Behavior Analytics, formerly VWO Insights, is paid software for examining how visitors interact with websites and mobile apps. It combines click heatmaps, session recordings, rage-click detection, mobile capture, and form analytics. Heatmaps show clicks, taps, and scrolling, while form analytics highlights fields where people hesitate or abandon a form. Visitors can be filtered by technology, geography, behavior, rage clicks, and form abandonment. Session recordings are retained for 30 days, and billing is based on tracked users with unlimited sessions per user. Sensitive information is masked automatically, with controls for which fields are masked. Wingify states GDPR and CCPA compliance, plus SOC 2 Type II and ISO 27001 certification. Data centers are listed in the US, EU, and India. Dedicated SDKs cover iOS and Android, with Flutter and React Native for hybrid apps. Pricing is on request, with a 30-day trial and no free plan. Growth, Pro, and Enterprise plans vary in form analytics, retention, and saved recordings.
Who it suits
It suits teams studying visitor behavior across web and mobile products. It is also relevant to organizations needing segmentation, form analysis, privacy controls, and named compliance certifications.
What it does well
- Click heatmaps show clicks, taps, and scrolling
- Session recordings retained for 30 days
- Rage-click detection included
- Mobile SDKs support iOS and Android
- 24/7 technical support is offered
What to know first
- No free plan
- Pricing requires a request
- Recording retention is 30 days
- Billing is based on tracked users
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Zonalmap, scrollmap and hovermap · Historical heatmaps · 10 form analyses · Advanced targeting and reporting · 2 months data retention · Advanced support | On request |
| Growth | Heatmap · Session recordings · 5 form analytics · Basic reporting · 1 month data retention · Basic support | On request |
| Enterprise | Mobile app heatmaps and session recording · 20 form analyses · API access · 3 months data retention · 24/7 support | On request |
As wingify.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Wingify Behavior Analytics brings heatmaps, recordings, form analysis, segmentation, and mobile capture into one product. Consider the user-based billing, 30-day recording retention, and request-based pricing before choosing a plan.
Facts from Wingify Behavior Analytics (formerly VWO Insights)'s own pages
- Billing metric
- The product FAQ says billing is based on tracked users rather than sessions, with unlimited sessions per user. · wingify.com, 11 Oct 2026
- Compliance
- The product page states GDPR and CCPA compliance and SOC 2 Type II and ISO 27001 certification. · wingify.com, 11 Oct 2026
- Data residency
- Wingify lists data centers in the US, EU, and India. · wingify.com, 11 Oct 2026
- Form analytics
- Form analytics can identify fields where visitors hesitate or abandon a form. · wingify.com, 11 Oct 2026
- Founded
- 2009 · wingify.com, 19 Oct 2026
- Free plan
- No · wingify.com, 23 Sept 2026
- Headquarters
- Delhi, India and Paris, France · wingify.com, 19 Oct 2026
- Heatmaps
- Heatmaps show where visitors click, tap, and scroll on a page. · wingify.com, 11 Oct 2026
- Heatmap types
- click · wingify.com, 23 Sept 2026
- Integrations
- Wingify's integration page says its REST API can be used to start, stop, or pause tests and integrate reports into internal dashboards. · wingify.com, 11 Oct 2026
- Mobile apps
- Dedicated SDKs are available for iOS and Android, and the page also names Flutter and React Native for hybrid apps. · wingify.com, 11 Oct 2026
- Mobile capture
- Yes · wingify.com, 23 Sept 2026
- Privacy
- The product says sensitive information is masked automatically, and teams can control which fields are masked. · wingify.com, 11 Oct 2026
- Product
- Wingify Behavior Analytics captures interactions to help teams understand visitor behavior and identify growth opportunities. · wingify.com, 11 Oct 2026
- Rage-click detection
- Yes · wingify.com, 23 Sept 2026
- Recording retention
- 30 days · wingify.com, 23 Sept 2026
- Segmentation
- Visitors can be filtered by technology, geography, behavior, rage clicks, and form abandonment. · wingify.com, 11 Oct 2026
- Session recordings
- Session recordings replay user journeys and can reveal rage clicks and navigation loops. · wingify.com, 11 Oct 2026
- Support
- The product page offers 24/7 technical support, a dedicated success manager, and reports a 99% CSAT. · wingify.com, 11 Oct 2026