Freedom251 › Real Estate CRM Software
WHISE
by WHISE
What WHISE is
WHISE is web-based real estate software from WHISE, a company headquartered in Brussels and founded in 2000. It combines lead import, automated follow-up, property matching, email marketing, and an included website. A mobile app is also listed. The freemium model provides a free plan for one user and five properties online. Paid plans are listed as Starter at €59 a year and Expert at €89 a year, both billed annually and excluding VAT, with unlimited properties. The pricing note describes paid service from €59/user/mo on an annual basis. WHISE runs on the web and brings lead, property, communication, and website functions into one product. The plan descriptions make capacity the clearest difference: the free option limits properties, while both paid options list unlimited properties.
Who it suits
WHISE suits real estate users who need lead handling, property matching, follow-up, email marketing, and a website. The free plan may fit one user managing up to five properties online.
What it does well
- Free plan supports one user
- Includes automated follow-up
- Provides property matching
- Website and mobile app listed
- Paid plans allow unlimited properties
What to know first
- Free plan limited to five properties
- Free plan limited to one user
- Paid plans billed annually
- Paid prices exclude VAT
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Freemium | 1 user · 5 properties published online · CRM features · property-portal publishing | Free |
| Starter | annual subscription, excluding VAT · Per user · unlimited properties | €59 a month |
| Expert | annual subscription, excluding VAT · Per user · unlimited properties | €89 a month |
As whise.eu lists them, read 21 Oct 2026. The maker's own page has the final word.
Verdict
WHISE brings lead, property, follow-up, email, and website tools together for real estate work. Its free tier is restricted, while paid plans list unlimited properties and annual pricing.
Facts from WHISE's own pages
- API
- WHISE offers a public API for partners and website or service integrations, with documentation and a testing phase. · whise.eu, 21 Oct 2026
- API commercial terms
- Partner API integration is free until 15 agencies have activated the service. · whise.eu, 21 Oct 2026
- Apple compatibility
- The iOS app requires iOS 17 or later; its Mac version requires macOS 14 and an Apple M1-or-newer Mac. · apps.apple.com, 21 Oct 2026
- Automated follow-up
- Yes · whise.eu, 22 Sept 2026
- Calendar
- Its calendar handles staff schedules, property visits and Zoom meetings. · whise.eu, 21 Oct 2026
- Company founded
- LinkedIn lists WHISE as founded in 2000. · be.linkedin.com, 21 Oct 2026
- Company headquarters and size
- LinkedIn lists Brussels headquarters and 11–50 employees. · be.linkedin.com, 21 Oct 2026
- Company legal entity
- WHISE’s privacy policy identifies the operator as WHISE S.A., company number 0471.483.940, in Brussels. · whise.eu, 21 Oct 2026
- Company scale
- WHISE’s own company page reports more than 1,880 agencies and 5,500 users, while LinkedIn reports more than 5,500 users and 2,000 offices. · whise.eu, 21 Oct 2026
- Contact CRM
- Users can save, track and manage contacts and prospects with statuses and history. · whise.eu, 21 Oct 2026
- Documentation
- WHISE Academy provides more than 140 tutorials and articles without requiring a separate account. · whise.eu, 21 Oct 2026
- Email marketing
- Yes · whise.eu, 22 Sept 2026
- Email tools
- WHISE provides unlimited outbound email, an integrated inbox and links messages to records. · whise.eu, 21 Oct 2026
- Founded
- 2000 · whise.eu, 28 Sept 2026
- France expansion news
- Journal de l’Agence reported on 26 November 2024 that WHISE was targeting France and had about 1,000 active French users. · journaldelagence.com, 21 Oct 2026
- Free plan
- Yes · whise.eu, 22 Sept 2026
- Google Play availability
- The Android app is rated Everyone and shows 1K+ downloads; the page does not display a star rating. · play.google.com, 21 Oct 2026
- Headquarters
- Brussels, Belgium · whise.eu, 28 Sept 2026
- Independent company description
- Crunchbase describes WHISE as a private Brussels company developing CRM software for real-estate agents and lists 11–50 employees. · crunchbase.com, 21 Oct 2026
- Integrations
- The marketplace lists Google Agenda, Zoom, Facebook, Twitter, WhatsApp, Cellcom SMS, Allocloud and Intertel integrations. · whise.eu, 21 Oct 2026
- Lead import
- Yes · whise.eu, 22 Sept 2026
- Licence
- An independent review describes WHISE as closed-source SaaS rather than open source. · europeanpurpose.com, 21 Oct 2026
- Limit: ecosystem geography
- Independent coverage says the product is primarily oriented toward Belgian and French property portals and regulations. · lesoutilsimmo.fr, 21 Oct 2026
- Limit: pricing transparency
- Independent French coverage reports that current French pricing is quote-only, with separate charges for user licences, automation/AI and implementation. · lesoutilsimmo.fr, 21 Oct 2026
Where WHISE stands on Freedom251
- Real Estate CRM Software#4 of 249