Propwise

Propwise is a UAE-focused real estate workspace for agencies, teams and individual agents. It suits people who want lead and deal management alongside messaging and property tools; the trade-off is that the strongest team features require annual billing, while Propilot is priced separately.

Overview

Propwise brings leads, contacts, deals, commissions, tasks, reminders and calendars into a CRM with pipeline and Kanban views. Lead import, routing, automated follow-up and property matching support the work from enquiry to deal, making it more useful for an active property business than a basic contact database. The UAE focus is clear in its named portal workflows for Property Finder, Bayut and Dubizzle.

The free organisation workspace is a practical way to start with core CRM and basic pipeline and task tools. But limited market intelligence, off-plan and inventory access, and AI tools mean it is a narrower fit for teams that depend on those capabilities day to day.

Key features

Lead workflows and messaging

The unified inbox brings WhatsApp, Instagram and Facebook conversations together with lead context, templates and bulk messaging. That can keep outreach tied to prospect records rather than scattered across channels. Automated follow-up and lead routing add value for teams managing a shared stream of enquiries; teams wanting those workflows at full scale should account for the Pro plan.

Market tools and AI

Propilot answers questions about business and Dubai market data in plain English, supports valuations, and prepares actions for review. It is read-only by default, with proposed changes requiring approval unless automatic handling is enabled by action type. That approval step is a useful control, though teams should decide which actions they are comfortable automating.

Propilot is also a separate plan for individual agents, with Dubai market insights and off-plan and inventory search. The free Propwise plan limits those areas, so agents who rely on market and inventory research may find the free workspace insufficient.

Access and security

Workspace-level access controls, tenant-level data isolation, roles and permissions, session management and audit logs address the needs of agencies handling shared business data. The maker describes its approach as based on GDPR-style privacy principles, UAE PDPL-aligned practices and OWASP-inspired security practices. Support is available by email at [email protected], with replies within one business day.

Pricing

Propwise is freemium, with a 30-day trial and distinct plans for team CRM and individual-agent AI tools. The plan choice matters: Propwise Pro is billed annually only, while Propilot is billed monthly.

The cheaper free plan gives up breadth in intelligence, inventory and AI, while Propilot limits the account to one assistant and a personal workspace. The general pricing note gives paid access from 228.25 AED a month (annual), but the listed Pro plan states a monthly equivalent of 333.25 AED a year and AED 3,999 per seat billed annually. Check the per-seat commitment against team size before choosing Pro.

Platforms

Propwise is available on web, Android and iOS. That combination suits teams that need to manage leads across office and mobile use.

Who it's for

Propwise is strongest for UAE real estate agencies and teams that need lead handling, shared pipelines, messaging and property workflows in one workspace. Propilot is positioned for individual agents, while the developer portal is aimed at real estate developers. It is a weaker fit for buyers seeking a general CRM or for teams that need full market and inventory access without moving beyond the free plan.

Pros and cons

• Pros: Lead import, routing, automated follow-up and property matching cover several stages of lead handling rather than stopping at contact storage.
• Pros: WhatsApp, Instagram and Facebook conversations appear with lead context, useful for teams handling enquiries across those channels.
• Pros: The free organisation plan includes core CRM and basic pipeline and task tools, giving teams a no-cost starting point.
• Cons: Free access limits market intelligence, off-plan and inventory access, and AI tools, restricting its usefulness for agents who depend on those capabilities.
• Cons: Propwise Pro is annual-only and billed at AED 3,999 per seat, which makes the commitment less flexible as a team grows or changes.
• Cons: Propilot is a separate monthly plan with one assistant and a personal workspace, rather than the full shared-team setup.

Alternatives

Real Estate CRM Software is a useful starting point if you want to compare the category rather than choose a single product. Consider LeadPixie if a free team CRM with up to 10 users is the priority. Realatic may suit a smaller operation that can work within its free cap of three users, 100 leads per month and one project. eesy is another freemium option for web users. Housing Market CRM is worth considering if a free web CRM for one user with unlimited leads and contacts is the main requirement. Verna offers a free one-user web plan, while CREBuilder has a free one-user plan capped at three documents. Sell.Do is an alternative for teams prepared for custom pricing and a minimum of five users. ConnectLinx may fit users looking for a free web and API option with one agent user and one active listing.

Verdict

Choose Propwise if you run a UAE property team and want lead management, messaging, shared pipelines and property workflows under one roof. Its free plan makes core CRM accessible, and Pro adds the distribution and team analytics that make the workspace more compelling for agencies. Look elsewhere if annual per-seat billing is too rigid, or if you need broad market and inventory tools without paying for a separate Propilot plan.