Realatic

Realatic is a real estate CRM for teams handling property leads and follow-up. It is best suited to small agencies that want lead routing and property matching alongside prospect management. The free tier offers a low-commitment start, but its lead and project caps make plan fit important as activity grows.

Overview

Realatic brings lead import, routing, property matching and automated follow-up together, with email marketing also among its capabilities. That mix covers several connected parts of working with prospects, making it a focused option for property businesses rather than a general-purpose CRM.

Web and Android access give teams a browser-based option and a mobile app. The free tier accommodates a small team, while Pro raises the user and lead ceilings; Business is the only plan that names a buyer portal and full automation. For a wider category comparison, browse Real Estate CRM Software.

Key features

Lead import, routing and property matching address the flow from bringing prospects in to directing them toward properties. Automated follow-up and email marketing support ongoing contact. Together, these capabilities are useful to teams that want core property-lead work in one product, though the plans do not spell out how those workflows are configured.

Business adds a buyer portal, Full Agentic AI and full automation. That makes it the plan to consider when a portal or the broader automation package matters; Pro's published terms do not name those additions. The scope of Full Agentic AI is not clear from the plan description, so buyers should weigh that label against the concrete limits and features they need.

Pricing

The Free plan costs nothing, is free forever and requires no credit card. Its 3 users, 100 leads/month and 1 project make it a practical starting point for a small operation, but the monthly lead allowance and single-project cap may constrain a business managing more activity or developments.

Pro costs ₹499 a month with monthly billing. It allows up to 100 users and 1,000 leads/month, a substantial increase in capacity over Free for teams with growing lead volume. It does not name a project limit or the Business additions, so teams seeking a buyer portal or full automation should compare it with Business rather than assume those features are included.

Business costs ₹1,199 a month with monthly billing and names Full Agentic AI, a buyer portal and full automation. It is the relevant upgrade for teams that need those capabilities, while smaller teams may find Pro's higher lead allowance sufficient. The separate annual-billing note says paid plans start at ₹399/user/mo (annual); that is a different price basis from the listed monthly plan prices and should not be treated as the same quote.

Platforms

Realatic runs on the web and Android. Android access suits teams that need the mobile app, while no iOS platform is named.

Who it's for

Realatic is a good fit for property teams that need lead intake, routing, matching and follow-up in a single workflow, especially those able to start within Free's 3-user, 100-lead monthly and 1-project limits. Pro is better aligned with larger teams or higher lead volumes. Businesses that specifically need a buyer portal and full automation should look at Business; those requiring iOS access should consider another option.

Pros and cons

• Pros: Lead import, routing, property matching, automated follow-up and email marketing address connected prospect workflows.
• Pros: Free forever with no credit card requirement lets up to 3 users start within the 100-lead monthly and 1-project caps.
• Pros: Pro expands capacity to up to 100 users and 1,000 leads/month.
• Cons: Free's single-project and monthly lead limits may be restrictive for active businesses.
• Cons: The buyer portal and full automation are named only under Business, adding a reason to move to the higher monthly tier when those matter.
• Cons: Platform coverage names web and Android, not iOS.

Alternatives

LeadPixie is worth comparing for teams that want a free plan covering up to 10 users and need iOS as well as web and Android; its free tier does not state a lead or project allowance in the plan excerpt.

Propwise is another freemium option with web, iOS and Android access, a free trial and a free plan that includes core CRM and lead management plus limited market intelligence and off-plan features.

eesy may suit a web-only team seeking a free entry point for 1 agent and 50 contacts, or an option with a paid Starter plan.

Housing Market CRM offers a web-based free plan for 1 user with unlimited leads and contacts, making it a relevant comparison if lead caps are the concern.

Verna is a web alternative with a free plan for one user and a Professional plan listed at $39 a month, billed annually, for unlimited users.

CREBuilder is a web option whose free Starter plan covers 1 user and 3 documents total; consider it when that document-based allowance suits the work better than Realatic's lead-and-project caps.

Sell.Do is a paid alternative with custom pricing based on team size, modules, AI usage and communication volumes, and a minimum of 5 users.

ConnectLinx offers API and web access, with a free plan for 1 agent user, 1 active listing and up to 4 units or spaces.

Verdict

Choose Realatic if your property business wants lead import, routing, matching and follow-up together, and its web or Android access and plan limits suit your team. The free tier gives a useful starting point, while Pro raises capacity and Business adds a buyer portal and full automation. Look elsewhere if you need iOS access, or if the free plan's project and lead caps do not fit and the paid tiers' stated features do not justify the upgrade.