Freedom251 › Fleet software: management, telematics and maintenance
Whip Around

What Whip Around is
Whip Around is fleet software for teams that manage inspections, maintenance, compliance, and asset performance across vehicles, equipment, supplies, and facilities. Its digital inspections can be customized, with defect management to support compliance workflows. Maintenance tools cover preventive schedules, work orders, parts and inventory, service history, and service triggered by mileage or engine hours. Whip Around also describes AI-powered inspection photos that help identify issues and double-check inspections.
The service has a browser-based app for laptop and desktop use, plus mobile apps for iOS and Android phones and tablets. Listed integrations include Geotab, Samsara, Motive, Verizon Connect, GPS Insight, WEX, Coast, Fullbay, Slack, and Microsoft Teams; an open API is available for custom integrations. All plans include unlimited users, the mobile app, and customer support. The company says it began in 2016 to help freight companies in New Zealand address paper-based compliance, and is headquartered in Charlotte, North Carolina. Its homepage displays an ISO 27001 Certification badge. Pricing includes a free plan, paid plans from $5/mo (annual), and a 7-day trial of Pro (Maintain) that requires no card details.
Who it suits
Whip Around suits fleet teams that need digital inspections and defect tracking alongside maintenance scheduling and work orders. It can also fit organizations managing different asset types that want web and mobile access, integrations, or a custom API connection.
What it does well
- Covers vehicles, equipment, supplies, and facilities.
- Customizable inspections include defect management.
- Maintenance supports preventive schedules, work orders, and service triggers.
- AI-powered photos help identify issues and double-check inspections.
- All plans include unlimited users and customer support.
- Offers an open API and integrations with listed fleet and team tools.
What to know first
- The free Basic plan is limited to one asset and one user.
- Standard and Pro are priced annually per asset.
- GPS tracking is not included.
Limits
Basic (Inspect) is free while limited to one asset and one user, with limited capabilities. The 7-day trial provides access to Pro (Maintain).
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Basic (Inspect) | Free as long as there is one asset and one user · 1 asset · 1 user · limited capabilities | Free |
| Basic | 1 asset · 1 user · fuel management · defect management · document storage · driver management · mobile app · barcode scanning · reminders | Free |
| Pro | per asset · maintenance schedules · work orders · service history · cost tracking · time tracking · parts and inventory · vendor management | $10 a month |
| Pro (Maintain) | $10 per month annually per asset · Preventive maintenance · work orders · parts and inventory · service history | $10 a month |
| Standard | per asset · asset profiles and VIN lookups · grouping · custom forms and templates · unlimited users · dashboards and reporting · integrations · inspection reminders and alerts | $5 a month |
| Standard (Inspect) | $5 per month annually per asset · Unlimited assets and users · DVIR inspections · defect management · reminders and notifications · history and document storage | $5 a month |
| FixedUnlimited | Custom fixed annual rate · Unlimited vehicles, equipment, facilities, and other assets · pricing customized to needs | On request |
| Fixed Unlimited | unlimited assets and users | On request |
As whiparound.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Whip Around website.
- Use the browser-based app on a laptop or desktop, or get the mobile app for iOS or Android.
- Start with the free Basic (Inspect) plan, or choose a paid plan.
- Try Pro (Maintain) for 7 days without entering card details.
- Explore the trial independently or use its onboarding emails and support call.
Overview
Whip Around is fleet software for digital inspections, compliance workflows, maintenance, and asset performance. It is best suited to teams responsible for vehicles or other operational assets that want inspection and service records in one system. Its inspection and maintenance tools cover more ground than a basic checklist app, but it is not a GPS tracking product.
Key features
Customizable digital inspections and defect management give teams a structured way to capture issues and support compliance. Standard adds reminders, notifications, history, and document storage, making it a practical step up for fleets that need repeatable inspections and a record trail. AI-powered inspection photos are designed to help identify problems and double-check inspections, though teams should not mistake that for location tracking.
Pro adds preventive maintenance schedules, work orders, parts and inventory, and service history. Service can be triggered by mileage or engine hours, which suits fleets managing recurring work across multiple assets. These maintenance tools are reserved for Pro, so Standard is the more focused choice for inspection-led teams rather than a complete maintenance workflow.
The platform covers vehicles, equipment, supplies, and facilities. Integrations include Geotab, Samsara, Motive, Verizon Connect, GPS Insight, WEX, Coast, Fullbay, Slack, and Microsoft Teams; an open API supports custom integrations. Whip Around also offers fuel tracking and driver safety tools, but no GPS tracking. A fleet that needs vehicle location tracking will need a separate product.
Pricing
Whip Around has a freemium model, with paid plans starting at $5 per month billed annually per asset. All plans include unlimited users, the mobile app, and customer support, so the paid tiers are priced around assets rather than seat growth.
- Basic (Inspect): free, as long as the account has one asset and one user. Its limited capabilities make it suitable for a single-user, single-asset evaluation, not a growing fleet.
- Standard (Inspect): $5 per month annually per asset, with unlimited assets and users, DVIR inspections, defect management, reminders and notifications, and history and document storage. It fits fleets that need digital inspections without maintenance scheduling and work orders.
- Pro (Maintain): $10 per month annually per asset, adding preventive maintenance, work orders, parts and inventory, and service history. The higher per-asset price is justified for teams that need to manage service as well as inspections.
- FixedUnlimited: custom pricing at a fixed annual rate for unlimited vehicles, equipment, facilities, and other assets. It is aimed at organizations that prefer a fixed rate across a broad asset base; the price is customized to their needs.
A 7-day trial provides access to Pro and requires no card details. Users can explore independently or receive onboarding emails and a support call during the trial. That gives maintenance-focused buyers a way to evaluate the higher tier before committing.
Platforms
Whip Around has a browser-based web app for laptop or desktop, plus mobile apps for iOS and Android phones and tablets. The platform list also includes an API, which supports custom integrations. This combination suits teams that need to work from an office and in the field.
Who it's for
Whip Around is a good fit for fleet and operations teams that need digital inspections, defect follow-up, compliance records, and, on Pro, preventive maintenance workflows. Its coverage of equipment, supplies, and facilities makes it relevant beyond vehicle-only fleets. It is a poor fit for buyers whose core requirement is GPS tracking.
Pros and cons
- Pros: Standard combines DVIR inspections, defect management, and document history at $5 per month annually per asset, with unlimited users.
- Pros: Pro adds service scheduling, work orders, parts, and service history, including mileage- or engine-hour-triggered service.
- Pros: A no-card 7-day Pro trial and support options during the trial lower the effort of evaluating the maintenance workflow.
- Cons: Basic is capped at one asset and one user, so it is not a practical free tier for a working multi-asset fleet.
- Cons: Maintenance management starts at $10 per month annually per asset, twice Standard's starting rate.
- Cons: GPS tracking is absent, ruling it out as a standalone choice for fleets that need vehicle location data.
Alternatives
For a smaller fleet seeking a freemium option with a broader free allowance, Simply Fleet offers a free plan covering five vehicles, three users, and three parts, with six months of data storage and 10 one-time AI credits. Consider it when those free-tier limits better match your needs.
Motive is another alternative, with a free tier that includes timecards, payroll integrations, integrated coaching, driver walkthroughs, and limited qualification documents. Choose it when those workforce-management capabilities are a closer fit than Whip Around's inspection and maintenance emphasis.
CarCEO PRO is a web-based alternative with a free Starter plan for up to two vehicles, unlimited customers, and unlimited contracts. It may suit buyers whose needs fit that vehicle-and-contract scope.
AssetWorks FleetFocus is another paid fleet option, with pricing varying by fleet size and complexity and available by demo or quote.
Navixy uses custom, product- and usage-based pricing tailored to services and tracked business units, making it an option for buyers seeking a tailored commercial arrangement.
Netradyne is a paid alternative with Driver•i pricing available from sales and a demo offered.
Powerfleet Unity is another paid alternative.
Verizon Connect offers customizable GPS fleet tracking solutions with pricing by request, making it a more relevant option when GPS tracking is the priority.
Browse Fleet Management Software or Fleet Maintenance Software for more options in those categories.
Verdict
Choose Whip Around if your fleet needs digital inspections and defect workflows, with maintenance management available as it grows into Pro. Its per-asset pricing, unlimited users on all plans, and broad asset coverage suit operational teams more than seat-limited organizations. Look elsewhere if GPS tracking is essential, or if a one-asset, one-user free plan is too restrictive to evaluate the service properly.
Verdict
Choose Whip Around if your fleet needs digital inspections, defect workflows, and maintenance management in one service. The free plan is limited to one asset and one user, while Standard starts at $5 per month billed annually per asset; teams specifically seeking GPS tracking should look elsewhere.
Questions
Is there a free plan?
Yes. Basic (Inspect) costs nothing and is available while there is one asset and one user.
What do paid plans cost?
Standard (Inspect) is $5 a month, billed annually per asset. Pro (Maintain) is $10 a month, billed annually per asset; FixedUnlimited has custom pricing.
Is there a free trial?
Yes. The 7-day trial requires no card details and gives access to Pro (Maintain).
Which platforms are supported?
Whip Around has a browser-based web app and mobile apps for iOS and Android devices, including phones and tablets.
What integrations are available?
Listed integrations include Geotab, Samsara, Motive, Verizon Connect, GPS Insight, WEX, Coast, Fullbay, Slack, and Microsoft Teams. An open API is available for custom integrations.
Who makes Whip Around?
Whip Around says it began in 2016 to help freight companies in New Zealand address paper-based compliance. The company is headquartered in Charlotte, North Carolina, United States.
Facts from Whip Around's own pages
- AI photos
- Whip Around describes AI-powered inspection photos that help identify issues and double-check inspections. · whiparound.com, 7 Oct 2026
- API
- Whip Around documents a public REST API for third-party or internal integrations through a separate developer hub. · help.whiparound.com, 15 Oct 2026
- Asset coverage
- The platform is described as covering vehicles, equipment, supplies, and facilities. · whiparound.com, 7 Oct 2026
- Asset management
- The web platform includes asset profiles, custom fields, assignment of forms and out-of-service tracking. · help.whiparound.com, 15 Oct 2026
- Company history
- Whip Around says it was born in 2016 to help freight companies in New Zealand address paper-based compliance. · whiparound.com, 7 Oct 2026
- Company legal registration
- Whip Around (NZ) Limited was incorporated on July 11, 2016, with an Auckland registered address. · bizdb.co.nz, 15 Oct 2026
- Company size
- LinkedIn lists Whip Around as a privately held software company with 51–200 employees. · linkedin.com, 15 Oct 2026
- Defect management
- Failed inspection items become defects that managers can prioritize, assign, annotate and mark corrected or no correction needed. · help.whiparound.com, 15 Oct 2026
- Digital inspections
- Drivers complete customizable inspection forms in the mobile app, with templates that can follow DOT requirements. · help.whiparound.com, 15 Oct 2026
- Documentation depth
- The help center lists more than 100 web-platform articles plus dedicated inspection, maintenance, mobile, integration and release-note collections. · help.whiparound.com, 15 Oct 2026
- Founded
- Whip Around was founded in New Zealand in 2016. · nzte.govt.nz, 15 Oct 2026
- Fuel management
- Fuel transactions and fuel-cost tracking are supported as a dedicated module. · whiparound.com, 15 Oct 2026
- Funding
- New Zealand reporting said Whip Around raised US$14 million in a 2021 Series B led by Punakaiki Fund and Amplo. · nzherald.co.nz, 15 Oct 2026
- Headquarters
- LinkedIn lists Charlotte, North Carolina as headquarters and also shows an Auckland location. · linkedin.com, 15 Oct 2026
- Inspections
- It offers customizable digital inspections and defect management to support compliance workflows. · whiparound.com, 7 Oct 2026
- Integrations
- Listed integrations include Geotab, Verizon Connect, Motive, GPS Insight, Samsara, WEX, Coast, Slack and Microsoft Teams. · whiparound.com, 15 Oct 2026
- Limit: cancellation and billing
- App Store and Capterra reviews describe unexpected charges, difficult cancellation and billing disputes. · apps.apple.com, 15 Oct 2026
- Limit: mobile reliability
- Google Play reviews report connection drops, slow loading and repeated submission problems. · play.google.com, 15 Oct 2026
- Limit: pricing
- Reviewers report that per-vehicle pricing and higher-tier features can feel expensive for small fleets. · g2.com, 15 Oct 2026
- Limit: telematics scope
- A G2 reviewer wanted native telematics; Whip Around relies on integrations with telematics providers instead. · g2.com, 15 Oct 2026
- Maintenance
- The platform supports preventive maintenance schedules, work orders, and service triggered by mileage or engine hours. · whiparound.com, 7 Oct 2026
- Mobile availability
- Official guidance confirms native apps for both iOS and Android phones and tablets. · help.whiparound.com, 15 Oct 2026
- Mobile requirements
- The mobile app is available for iOS and Android devices, including phones and tablets. · help.whiparound.com, 7 Oct 2026
- Ownership news
- Punakaiki Fund announced on March 4, 2026 that Accel-KKR had majority-acquired Whip Around while Punakaiki retained a stake. · punakaikifund.co.nz, 15 Oct 2026
Where Whip Around stands on Freedom251
- Fleet software: management, telematics and maintenance#3 of 77
- Fleet Management Software#3 of 40
- Fleet Maintenance Software#3 of 28
- Maintenance Management#7 of 23
