Veras Reach

Paid Web

What Veras Reach is

Veras Reach is a web-based CRM suite built for retail, bringing customer records into a central hub for management and engagement across channels. Retailers can collect, query, and analyze data such as addresses, social profiles, purchases, returns, dates, times, and promotions by channel. Transaction history supports buying-pattern insights. Reach lets retailers segment shoppers into buyer personas and target dynamic promotions or price events to likely responders. Its loyalty engine supports multiple concurrent programs, and programs can recognize visits or social interactions as well as purchases. Veras Affinity provides AI-powered clienteling with time-based customer attributes for associates making personalized recommendations. A privacy portal manages customer preferences and deletion requests and can integrate with CRM, ecommerce, or POS systems. Integration methods listed include web APIs, file formats, low-level APIs, and ETL. Veras Retail says its omnichannel solutions serve mid-to-large sized global retailers. Pricing is available on request, and the product page invites prospective customers to request a demo.

Who it suits

Reach suits mid-to-large retailers seeking centralized customer records, segmentation, promotions, loyalty, and clienteling. Its privacy portal may also suit retailers managing customer preferences and deletion requests across CRM, ecommerce, or POS systems.

What it does well

Combines customer records and transaction history across channels.
Supports multiple concurrent loyalty programs.
Targets promotions by buyer persona.
Privacy portal manages preferences and deletion requests.

What to know first

Pricing is available on request, not stated.
The listed deployment platform is web.

Getting started

Visit the Veras Reach product page.
Request a demo from Veras Retail.
Discuss pricing and requirements with the provider.
Plan installation, configuration, integration design, training, and pilot testing with implementation services.
Deploy to production and use post-deployment support.

Verdict

Veras Reach combines retail CRM, promotions, loyalty, and privacy tools in a web-based suite.

Questions

How much does Veras Reach cost?

Reach is paid software with pricing available on request. Its product page invites prospective customers to request a demo.

What platforms does Reach support?

Reach is described as a web-based suite of retail CRM applications.

Can Reach integrate with POS and ecommerce systems?

Yes. Its privacy portal can integrate with CRM, ecommerce, or POS systems. Veras Retail also lists integration methods including APIs, files, low-level APIs, and ETL.

What does Reach do with loyalty programs?

Its loyalty engine supports multiple concurrent programs. Programs can recognize activity beyond purchases, including store visits and social media interactions.

What customer privacy features are described?

The privacy portal focuses on CCPA and GDPR, manages customer preferences, and propagates deletion requests, including requests to be forgotten.

Facts from Veras Reach's own pages

Campaign measurement: The Reach solution brief says the product tracks marketing campaign effectiveness and response rates. · verasretail.com, 3 Oct 2026
Clienteling: The page describes AI-powered clienteling through Veras Affinity, which provides associates with relevant, time-based attributes for personalized recommendations. · verasretail.com, 3 Oct 2026
Company: The maker identifies itself as Zoftec LLC doing business as Veras Retail, founded as Zoftec LLC in 2008, with an address in Phoenix, Arizona. · verasretail.com, 3 Oct 2026
Cross-channel records: The solution brief says customer records can include multiple addresses and social media profiles, with transaction details such as purchases, returns, dates, times, and promotions by channel. · verasretail.com, 3 Oct 2026
Customer data: It collects, queries, analyzes, and manages customer data from a single hub and shares real-time data across channels. · verasretail.com, 3 Oct 2026
Data integrity: Veras Retail describes Reach as maintaining customer data integrity and supporting proactive management of each customer’s shopping experience. · verasretail.com, 3 Oct 2026
Founded: 2008 · verasretail.com, 28 Sept 2026
Headquarters: Phoenix, Arizona, USA · verasretail.com, 28 Sept 2026
Implementation: Veras Retail lists implementation services including installation and configuration, integration design, training, pilot testing, production deployment, and post-deployment support. · verasretail.com, 3 Oct 2026
Integrations: Veras Retail describes integration methods including REST and SOAP web APIs, XML, CSV, TXT and JSON files, Windows and Java low-level APIs, and ETL. · verasretail.com, 3 Oct 2026
Intended customers: Veras Retail says its omnichannel solutions serve mid-to-large sized global retailers. · verasretail.com, 3 Oct 2026
Loyalty: The loyalty engine supports multiple concurrent programs that reward repeat customers with incentives. · verasretail.com, 3 Oct 2026
Loyalty activity: The solution brief says loyalty programs can recognize activity beyond purchases, including store visits and social media interactions. · verasretail.com, 3 Oct 2026
Pricing and purchase: The Reach page invites prospective customers to request a demo and does not state a price or plan details. · verasretail.com, 3 Oct 2026
Privacy compliance: The privacy module is described as simplifying CCPA and GDPR with a portal that integrates with CRM, ecommerce, or POS systems and manages customer preferences, including requests to be forgotten. · verasretail.com, 3 Oct 2026
Privacy module: Its privacy portal is described as CCPA- and GDPR-focused and can integrate with CRM, ecommerce, or POS systems to manage preferences and propagate deletion requests. · verasretail.com, 3 Oct 2026
Product: Veras Reach is a retail-specific CRM for centralized customer management and engagement. · verasretail.com, 3 Oct 2026
Promotions: Retailers can segment customers into buyer personas and target dynamic promotions and price events to likely responders. · verasretail.com, 3 Oct 2026
Purchase history: Reach provides insights into buying patterns using customers’ complete transaction history. · verasretail.com, 3 Oct 2026
Security: The maker’s website privacy policy says it uses industry-standard procedures and policies, including firewalls, to protect site users’ personal information, while disclaiming a guarantee against unauthorized access. · verasretail.com, 3 Oct 2026
Support: Veras Retail says its support is conducted in-region and offers access to experienced professionals. · verasretail.com, 3 Oct 2026
Transaction history: Reach provides buying-pattern insights from transaction history, including purchases, returns, dates, times, and applied promotions by customer channel. · verasretail.com, 3 Oct 2026
Web-based: A Veras Retail product page describes Reach as a web-based suite of CRM applications designed exclusively for retail. · test.verasretail.com, 3 Oct 2026

Where Veras Reach stands on Freedom251

Retail CRM Software#22 of 25