Freedom251 › Email Marketing Software
Upsender
by Upsender
What Upsender is
Upsender is an email platform available through the web and an API for campaigns, automated journeys, segmentation, and transactional messages. Campaigns can be created with a drag-and-drop editor or HTML, scheduled or repeated, and tested across up to five variations. Its visual journey builder includes sixteen trigger types, fifteen actions, branching, waits, and webhooks to a user’s systems. Saved segments can use subscriber behavior, custom fields, and tags. Transactional sending uses per-domain SMTP credentials and API keys, with webhooks plus a searchable, exportable event stream. Reports show opens, clicks, unsubscribes, complaints, link-level clicks, recipient activity, and recipient domains. A DNS wizard guides DKIM, DMARC, Return-Path, and tracking records. Plans include deliverability monitoring. Free costs nothing with 100 emails monthly. Launch costs $297 a month for 1 million emails; Scale 997.00 USD for 5 million; Volume 2997.00 USD for 20 million.
Who it suits
Upsender suits DTC and e-commerce brands, newsletter publishers, and direct-response or affiliate marketers. It is aimed at teams needing campaigns, automation, segmentation, and transactional email through web or API access.
What it does well
- Drag-and-drop and HTML campaign creation
- Automated journeys support branching and webhooks
- Segments use behavior, fields, and tags
- Reports include recipient and domain activity
- Deliverability support included on every plan
What to know first
- Free plan allows only 100 emails monthly
- Broadcast, journey, and transactional messages share allowance
- Paid overages are billed per thousand
- Paid plans start at $297 a month
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Up to 100 emails per month; sending pauses until the allowance resets. · Unlimited subscribers · unlimited lists | Free |
| Launch | 1 million emails included each month; additional sending billed at $0.40 per 1,000. · Unlimited subscribers and lists · automated journeys · transactional email | $297 a month |
| Scale | 5 million emails included each month; additional sending billed at $0.30 per 1,000. · Unlimited subscribers and lists · automated journeys · transactional email | $997 a month |
| Volume | 20 million emails included each month; additional sending billed at $0.20 per 1,000. · Unlimited subscribers and lists · automated journeys · transactional email | $2,997 a month |
| Starter | 100,000 emails included each month; additional sending billed at $1.20 per 1,000. · Unlimited subscribers and lists · automated journeys · transactional email | $99 a month |
As upsender.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Upsender combines campaign building, journey automation, segmentation, transactional sending, and reporting in one web and API platform. Its main buying constraint is monthly volume, since all message types draw from the same allowance.
Facts from Upsender's own pages
- A/B testing
- Yes · upsender.com, 20 Sept 2026
- Authentication
- A guided DNS wizard generates and verifies DKIM, DMARC, Return-Path, and tracking records. · upsender.com, 11 Oct 2026
- Automation
- The visual journey builder has sixteen trigger types, fifteen actions, branching, timed waits, and webhooks to users’ systems. · upsender.com, 11 Oct 2026
- Campaigns
- Users can design emails with a drag-and-drop editor or HTML, schedule or repeat broadcasts, and split-test up to five variations. · upsender.com, 11 Oct 2026
- Company history
- The about page says co-founder Justin Francisco co-founded Upsender in early 2022. · upsender.com, 11 Oct 2026
- Deliverability support
- Every plan includes a deliverability team that monitors domain reputation, Gmail placement, authentication, and sending cadence. · upsender.com, 11 Oct 2026
- Email automation
- Yes · upsender.com, 20 Sept 2026
- Founded
- 2022 · upsender.com, 28 Sept 2026
- Free plan
- Yes · upsender.com, 20 Sept 2026
- Integrations
- The site describes webhooks to users’ own systems but does not name third-party integrations on the opened page. · upsender.com, 11 Oct 2026
- Migration
- For accounts with at least 10,000 subscribers, the onboarding team handles authentication, list import, sending warm-up, and initial sends; most senders are live within two weeks. · upsender.com, 11 Oct 2026
- Monthly send limit
- 1000000 · upsender.com, 20 Sept 2026
- Notable limits
- Broadcast, journey, and transactional messages share the monthly allowance; paid-plan overages are billed per thousand and free-plan sending pauses when its allowance is used. · upsender.com, 11 Oct 2026
- Reporting
- Campaign reports include opens, clicks, unsubscribes, complaints, link-level clicks, recipient activity, and recipient domains. · upsender.com, 11 Oct 2026
- Segmentation
- Saved segments can use subscriber behavior, custom fields, and tags. · upsender.com, 11 Oct 2026
- Paid from
- 297 · upsender.com, 20 Sept 2026
- Support
- The company says customers can contact a real person who knows their account and responds quickly. · upsender.com, 11 Oct 2026
- Transactional sending
- Transactional email uses per-domain SMTP credentials and API keys, with webhooks and a searchable, exportable event stream. · upsender.com, 11 Oct 2026
- What it does
- Upsender is an email sending platform for campaigns, automated journeys, segmentation, and transactional email. · upsender.com, 11 Oct 2026
- Who it is for
- The site identifies DTC and e-commerce brands, newsletter publishers, and direct-response and affiliate marketers as users. · upsender.com, 11 Oct 2026
Where Upsender stands on Freedom251
- Email Marketing Software#104 of 188