TrackBee

What TrackBee is

TrackBee is a Shopify conversion tracking service for direct-to-consumer brands running paid media and the agencies that manage them. It records conversion events server-side, adds first-party data, and forwards events to connected marketing platforms. It can operate alongside existing pixels and deduplicates events so a sale already recorded by a pixel is not counted twice. The maker lists 19 integrations, including Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, ChatGPT Ads, Klaviyo, Google Analytics 4, Calendly, and Shopify Hydrogen. TrackBee also says it can recover browse, cart, and checkout abandonment events for Klaviyo flows.

TrackBee Insights lets users ask questions in plain language about advertising data in Claude or ChatGPT, down to campaign and ad set level. Its mobile app, included with a subscription, displays revenue, orders, MER, ad spend, CAC, and recovered revenue. The maker says Shopify installation takes under five minutes without code changes or a developer. Plans start at €79/mo, billed monthly and excluding VAT, with a 30-day trial; the included tracked-revenue allowance and store count vary by plan. TrackBee was founded in 2022 and is operated by EC Solutions Software B.V.

Who it suits

TrackBee suits direct-to-consumer brands using paid media and agencies managing paid media for them. It is particularly relevant to Shopify stores that want server-side conversion events, marketing-platform integrations, or Klaviyo abandonment events.

Limits

Start costs €79 per month excluding VAT and includes €25K tracked revenue per month for up to two stores; extra tracked revenue costs €6 per €1K. Pro and Scale have higher allowances and different extra-revenue rates, while Insights requires an active TrackBee plan. The maker says service continues when a plan's tracked-revenue limit is exceeded.

Getting started

1. Open the TrackBee website.
2. Install TrackBee on Shopify; the maker says installation takes under five minutes without code changes or a developer.
3. Choose a TrackBee plan; a 30-day trial is available.
4. Connect the marketing platforms you use from the listed integrations.
5. Use the included mobile app for store metrics, or add Insights with an active TrackBee plan.

Verdict

Choose TrackBee if you run a Shopify store or manage paid media for a direct-to-consumer brand and need server-side conversion tracking with marketing-platform connections. Look elsewhere if you need a free plan or do not use Shopify. Compare store and tracked-revenue allowances against your needs before choosing a paid tier.