Freedom251 › Ecommerce Analytics Software
Peel Insights
What Peel Insights is
Peel Insights is a web analytics platform for Shopify-focused e-commerce teams and direct-to-consumer brands. It imports connected business data and applies predefined algorithms to produce analysis and reports without requiring equation calculations or dashboard building. Plans include more than 30 cohort KPIs, product metrics, customer journeys, and pre-built or custom dashboards with drill-down views. RFM and custom customer segments can be exported for email and advertising campaigns. Connecting a subscription service unlocks up to 40 metrics, including MRR, churn rate, and subscriber LTV. Integrations include Shopify, Amazon Seller Central, Recharge, Skio, Klaviyo, Attentive, Meta, Google Ads, and Google Analytics. Peel refreshes customer data daily and offers Slack or email digests, scheduled CSVs, reports, and Snowflake access. A 7-day trial is available, but trial computations cover only one year of data. Paid access starts at $199/mo; no free plan is listed.
Who it suits
It is aimed at e-commerce teams and DTC brands, especially Shopify businesses seeking cohort, customer, retention, subscription, and advertising analysis.
What it does well
- Automated analytics and reports
- More than 30 cohort KPIs
- Exports customer segments for campaigns
- Daily data refresh
- Snowflake access included in plans
What to know first
- No free plan
- Trial covers only one year of data
- Paid access starts at $199/mo
- Data retention is limited
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Core | ANNUAL RATE, BILLED MONTHLY; or $199/mo month-to-month · Starting at · > 6,000 Monthly Orders | $179 a month |
| Essentials | ANNUAL RATE, BILLED MONTHLY; or $499/mo month-to-month · Starting at · > 16,000 Monthly orders · Up to 3 Shopify or Amazon stores | $449 a month |
| Accelerate | ANNUAL RATE, BILLED MONTHLY; or $899/mo month-to-month · Starting at · > 29,000 Monthly orders · Up to 7 Shopify or Amazon stores | $809 a month |
| Tailored | Talk to our sales team to build your Tailored plan · >= 62,000 Monthly orders · Unlimited Shopify and Amazon store connections | On request |
As peelinsights.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Peel Insights offers automated e-commerce analysis with segmentation, subscription metrics, and scheduled data delivery. Review order thresholds, store limits, and trial-history restrictions against your operation.
Facts from Peel Insights's own pages
- Audience
- Peel describes its intended audience as e-commerce teams and DTC brands, especially Shopify businesses seeking customer, cohort, and retention analysis. · help.peelinsights.com, 11 Oct 2026
- Automated analysis
- Peel imports connected business data and applies predefined algorithms to automate analytics and reports without requiring users to calculate equations or create dashboards. · help.peelinsights.com, 11 Oct 2026
- Automated delivery
- Plans include daily Slack or email digests and scheduled CSVs and reports. · peelinsights.com, 11 Oct 2026
- Customer segmentation
- Peel supports RFM and custom customer segments that can be exported for email and advertising campaigns. · peelinsights.com, 11 Oct 2026
- Dashboards and metrics
- Plans include 30+ cohort KPIs, product metrics, customer journeys, and pre-built and custom dashboards with drill-down slices and templates. · peelinsights.com, 11 Oct 2026
- Data access
- Plans include Snowflake data access through the web or programmatically for SQL queries. · peelinsights.com, 11 Oct 2026
- Data refresh
- Peel says it refreshes customer data daily. · peelinsights.com, 11 Oct 2026
- Integrations
- Listed integrations include Shopify, Amazon Seller Central, subscription services such as Recharge and Skio, lifecycle tools such as Klaviyo and Attentive, ad platforms such as Meta and Google Ads, and Google Analytics. · peelinsights.com, 11 Oct 2026
- Security
- Peel says account data is stored in encrypted Amazon RDS databases, data-source credentials receive an additional encryption layer, and the service uses HTTPS over TLS 1.3. · peelinsights.com, 11 Oct 2026
- Store connection limits
- The pricing FAQ says Essentials supports up to 3 Shopify or Amazon stores, Accelerate up to 7, and Tailored unlimited connections. · peelinsights.com, 11 Oct 2026
- Subscription analytics
- Connecting an integrated subscription platform unlocks up to 40 subscription metrics, including MRR, churn rate, and subscriber LTV. · peelinsights.com, 11 Oct 2026
- Support
- The pricing page lists onboarding and email support from a customer success manager, with chat support, monthly product training, and a dedicated Slack channel among the support options that vary by plan. · peelinsights.com, 11 Oct 2026
- Trial limit
- Trial computations cover only the past one year of data; upgrading unlocks insights for the store’s entire data history. · peelinsights.com, 11 Oct 2026
- What it does
- Peel is an automated analytics platform for e-commerce businesses on Shopify, designed to help teams use data insights to acquire new customers and grow revenue from existing customers. · help.peelinsights.com, 11 Oct 2026
Where Peel Insights stands on Freedom251
- Ecommerce Analytics Software#32 of 43
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