TotalAR

What TotalAR is

TotalAR is a platform for organizations that want to connect print materials to augmented-reality content. A user scans a printed image or TAR code with the app to open associated videos, website URLs, contact details, 2D or 3D animation, or feedback and survey forms. Experiences can be tied to a physical marker or based on location. TotalAR reports views and interactions with campaign content, and accepts YouTube video links. Its AR Bot can be integrated into an existing mobile app through an API, with technical support from the company. The platform supports iOS and Android phones and tablets and requires an internet connection over Wi-Fi or mobile data. The consumer app is described as a free download, though brands may charge for content. Basic Free costs nothing and includes five TAR codes and 100 scans per month. Pro costs $90 a month, billed annually, and Enterprise starts at $250 a month, billed annually. TotalAR names publishers, educators, retailers, print media, advertising agencies, manufacturers, infrastructure, real estate, public sector, and construction among its audiences. It does not accept duplicate target images.

Who it suits

TotalAR suits organizations in publishing, education, retail, manufacturing, and other listed sectors that want to link print to AR content. It also offers an API route for organizations adding its AR Bot to an existing mobile app.

Limits

Basic Free allows five TAR codes, 100 scans per month, one admin, and 10 MB maximum 3D models. It also has a limited media library and business-hours support. Pro is $90 a month billed annually and includes 100 TAR codes, 1,000 scans per month, three admins, 25 MB maximum 3D models, and five GeoAR experiences; additional scans cost $0.05 each.

Getting started

1. Visit https://www.totalar.com/.
2. Choose Basic Free, Pro, or Enterprise.
3. Use the iOS or Android app on a supported phone or tablet.
4. Scan a printed image or TAR code to view its associated AR content.
5. For an existing mobile app, ask TotalAR about integrating the AR Bot through its API.

Verdict

TotalAR connects printed targets with varied mobile AR experiences and provides campaign interaction analytics. Review its scan limits and annual billing terms when selecting a plan.