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Thina CRM
What Thina CRM is
Thina CRM is a web workspace for South African estate agents, serving sole agents, teams and franchises. Lead features include scoring, a starred priority queue, automated follow-ups and routing, with WhatsApp and BulkSMS actions. Its AI-powered comparative market analyses use live Google Search results and export as branded PDFs. A nine-stage transaction pipeline follows deals from OTP signed to commission paid, including FICA verification and conveyancer hand-offs. Show Day QR pages capture visitor leads through phone scans. Inbound feeds and webhooks are listed for Property24 and Private Property; webhook requests require HMAC signatures. Compliance records align with POPIA contact consent, FICA tracking and EAAB credentials. The maker reports an external security audit score of 9.0/10 in April 2026. Firestore and Storage are provisioned in Johannesburg, with no cross-border customer-data transfer. Enterprise adds multi-branch reporting, custom branding and domain, single sign-on, priority support and onboarding. CSV export covers contacts, leads and transactions.
Who it suits
Thina CRM is aimed at South African estate agents, from individual operators to agencies and franchises. It suits teams needing local compliance records, property-portal feeds and transaction-stage tracking.
What it does well
- AI comparative analyses export as branded PDFs
- Automated follow-ups and lead routing
- Nine-stage transaction pipeline
- Johannesburg data residency without cross-border transfer
- Built-in CSV export
What to know first
- Web-only platform
- Free trial is not offered
- Solo limits include 500 contacts and five monthly CMAs
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Solo | Always free for one agent · 1 agent seat · Up to 500 contacts · All core features · POPIA + FICA workflows · AI-powered CMA (5 / month) · Community support | Free |
| Enterprise | Custom Tailored deployment · Everything in Agency · Multi-branch reporting · Custom branding & domain · Single sign-on (SSO) · Priority support + SLA · Dedicated success manager · Onboarding & training | On request |
| Agency | Pricing under review for v1 launch · Unlimited agents · Unlimited contacts · All core features · POPIA + FICA workflows · AI-powered CMA (unlimited) · Inbound webhooks (Property24, Private Property) · Team Kanban + lead routing · Email support | On request |
As thinacrm.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Thina CRM combines estate-agent lead work, valuations, compliance and transaction management in one web workspace. Its plans and controls cover solo through enterprise operations.
Facts from Thina CRM's own pages
- Audience
- The product describes itself as serving sole agents, teams and franchises. · thinacrm.com, 12 Oct 2026
- Automated follow-up
- Yes · thinacrm.com, 22 Sept 2026
- Communications
- The homepage lists WhatsApp and BulkSMS actions for agents. · thinacrm.com, 12 Oct 2026
- Compliance
- The security page describes POPIA-aligned contact consent records, FICA verification tracking and EAAB-aligned agent credentials. · thinacrm.com, 12 Oct 2026
- Data export
- The pricing FAQ says CSV export is built in for contacts, leads and transactions. · thinacrm.com, 12 Oct 2026
- Data residency
- Firestore and Storage are provisioned in Johannesburg in the africa-south1 region, with no cross-border transfer of customer data. · thinacrm.com, 12 Oct 2026
- Founder
- The maker says one non-developer built the product end-to-end using GitHub Copilot, and the about page is signed “The Thina team.” · thinacrm.com, 12 Oct 2026
- Free plan
- Yes · thinacrm.com, 22 Sept 2026
- Lead management
- It offers lead scoring, a starred priority queue, automated follow-ups and lead routing. · thinacrm.com, 12 Oct 2026
- Lead routing
- Yes · thinacrm.com, 22 Sept 2026
- Portal integrations
- Inbound feeds and webhooks are listed for Property24 and Private Property; webhooks require HMAC signatures. · thinacrm.com, 12 Oct 2026
- Product
- Thina CRM is an AI-powered workspace built for South African estate agents. · thinacrm.com, 12 Oct 2026
- Property valuation
- Its AI-powered comparative market analyses use live Google Search results and can be exported as branded PDFs. · thinacrm.com, 12 Oct 2026
- Security
- The maker reports an external security audit score of 9.0 / 10 in April 2026. · thinacrm.com, 12 Oct 2026
- Show days
- Show Day QR pages capture visitor leads when people scan a phone-readable code. · thinacrm.com, 12 Oct 2026
- Support
- Solo includes community support, Agency includes email support, and Enterprise includes priority support with an SLA. · thinacrm.com, 12 Oct 2026
- Transactions
- The 9-stage transaction pipeline runs from OTP signed to commission paid and includes FICA verification and conveyancer hand-offs. · thinacrm.com, 12 Oct 2026
Where Thina CRM stands on Freedom251
- Real Estate CRM Software#31 of 249