Thina CRM is a web workspace for South African estate agents, serving sole agents, teams and franchises. Lead features include scoring, a starred priority queue, automated follow-ups and routing, with WhatsApp and BulkSMS actions. Its AI-powered comparative market analyses use live Google Search results and export as branded PDFs. A nine-stage transaction pipeline follows deals from OTP signed to commission paid, including FICA verification and conveyancer hand-offs. Show Day QR pages capture visitor leads through phone scans. Inbound feeds and webhooks are listed for Property24 and Private Property; webhook requests require HMAC signatures. Compliance records align with POPIA contact consent, FICA tracking and EAAB credentials. The maker reports an external security audit score of 9.0/10 in April 2026. Firestore and Storage are provisioned in Johannesburg, with no cross-border customer-data transfer. Enterprise adds multi-branch reporting, custom branding and domain, single sign-on, priority support and onboarding. CSV export covers contacts, leads and transactions.
Who it is for
Thina CRM is aimed at South African estate agents, from individual operators to agencies and franchises. It suits teams needing local compliance records, property-portal feeds and transaction-stage tracking.
What is good
- AI comparative analyses export as branded PDFs
- Automated follow-ups and lead routing
- Nine-stage transaction pipeline
- Johannesburg data residency without cross-border transfer
- Built-in CSV export
What to know first
- Web-only platform
- Free trial is not offered
- Solo limits include 500 contacts and five monthly CMAs
Verdict
Thina CRM combines estate-agent lead work, valuations, compliance and transaction management in one web workspace. Its plans and controls cover solo through enterprise operations.
Thina CRM plans and pricing
All plansCompared on real estate CRM software
- Free plan
- Yes
- Automated follow-up
- Yes
- Lead routing
- Yes
