Freedom report

Two barsScore 6.7

  • Free tierA free tier is on its own pricing page
  • Runs widely1 of 6 device platforms
  • DocumentedPlans, terms and facts published

Leadpro is a web-based lead generation and marketing suite from Leadpro, based in Little Eaton, Derby, United Kingdom. It is designed for estate agents that need to generate, qualify, nurture, route and convert leads. Lead import, lead routing and automated follow-up are core functions. The AI Assistant qualifies customers through WhatsApp or SMS and records outcomes in LeadPro or emails them to a team. AI Voice answers inbound calls on a real phone number, qualifies callers and adds leads to LeadPro. The Instant Valuation Tool uses Land Registry data and can appear as an embedded page, popup or standalone page. Lead Responder works with more than 20 portals, sends pre-qualification questionnaires and routes leads to offices. Integrations include Reapit, Alto, SME Professional, Street, iamproperty CRM, BriefYourMarket.com, MRI, Rex CRM and Zapier. A free plan is available; paid plans start at £42.50/mo. The service advertises same-day setup and training, business-day email and phone support, a four-hour response SLA and 99.9% uptime subject to its terms.

Who it is for

Leadpro suits estate agencies that want web-based lead capture, qualification, calling, valuation and follow-up tools. It also suits teams using the listed property CRMs, portals or Zapier.

What is good

  • Free plan available
  • AI qualification over WhatsApp, SMS and phone
  • Valuation tool uses Land Registry data
  • Lead Responder supports more than 20 portals
  • Listed integrations include major property CRMs

What to know first

  • Paid plans start at £42.50/mo
  • Facebook Advertising excludes ad spend
  • 99.9% uptime is subject to stated terms

Verdict

Leadpro brings estate-agent lead capture, qualification, routing and follow-up into one web service. Its AI, valuation and portal tools are relevant to agencies managing enquiries across several channels.

Leadpro plans and pricing

All plans
Instant Valuation Tool 3 branch agents lead.pro · 22 Sept 2026
Dashboard Lead dashboard and lead management lead.pro · 22 Sept 2026
Lead Responder / Questionnaires Automatic qualification questionnaires lead.pro · 22 Sept 2026
Lead Parser £79/mo per branch / per month Includes 300 leads; thereafter 4p per lead lead.pro · 12 Oct 2026
Autocaller £42.50/mo per branch / per month Includes 150 minutes; thereafter 4p per minute lead.pro · 12 Oct 2026
Facebook Advertising £300/mo Excluding ad spend Targeted lead generation campaigns lead.pro · 22 Sept 2026

Compared on real estate CRM software

Free plan
Yes
Automated follow-up
Yes
Lead routing
Yes
Lead import
Yes

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