Zillow Premier Agent CRM is a free customer-management app for real estate agents handling buyers from first contact through a completed transaction. Agents can categorize leads by transaction timeline, set statuses, search and sort contacts, and view Zillow search history and pre-approval status. Follow-up tools include tasks, reminders, custom notes, automated follow-up, email marketing and mobile notifications. Clients may opt in to share homes they viewed, saved or searched for on Zillow, allowing agents to send personalized recommendations from the app. Communication through the CRM can support the My Agent experience on Zillow listings. The service runs on web, Android and iOS, with desktop contact management through Agent Hub’s Inbox. Two-way integrations with Follow Up Boss, Top Producer and Lofty are available at no additional cost to agent partners. Initial syncing covers Zillow-originated contacts active in the previous six months, and syncs notes, assignments, statuses, communication events and transactions.
Who it is for
It suits real estate agents who need free lead organization, follow-up and mobile access. Teams using the listed CRM integrations can sync selected Zillow-originated contact records.
What is good
- Free CRM plan
- Available on web, Android and iOS
- Includes tasks, reminders and custom notes
- Offers lead routing and property matching
- Two-way integrations have no additional cost
What to know first
- Only Zillow-originated contacts sync
- Initial sync covers six months of activity
- Some Zillow workflows remain in the Premier Agent app
Verdict
Zillow Premier Agent CRM gives agents free contact management, follow-up tools and Zillow-specific buyer insights. Its integrations are useful but limited to defined Zillow data and selected workflows.
Zillow Premier Agent CRM plans and pricing
All plansCompared on real estate CRM software
- Free plan
- Yes
- Automated follow-up
- Yes
- Lead routing
- Yes
- Property matching
- Yes
- Mobile app
- Yes
- Email marketing
- Yes
