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Zillow Premier Agent CRM
What Zillow Premier Agent CRM is
Zillow Premier Agent CRM is a free customer-management app for real estate agents handling buyers from first contact through a completed transaction. Agents can categorize leads by transaction timeline, set statuses, search and sort contacts, and view Zillow search history and pre-approval status. Follow-up tools include tasks, reminders, custom notes, automated follow-up, email marketing and mobile notifications. Clients may opt in to share homes they viewed, saved or searched for on Zillow, allowing agents to send personalized recommendations from the app. Communication through the CRM can support the My Agent experience on Zillow listings. The service runs on web, Android and iOS, with desktop contact management through Agent Hub’s Inbox. Two-way integrations with Follow Up Boss, Top Producer and Lofty are available at no additional cost to agent partners. Initial syncing covers Zillow-originated contacts active in the previous six months, and syncs notes, assignments, statuses, communication events and transactions.
Who it suits
It suits real estate agents who need free lead organization, follow-up and mobile access. Teams using the listed CRM integrations can sync selected Zillow-originated contact records.
What it does well
- Free CRM plan
- Available on web, Android and iOS
- Includes tasks, reminders and custom notes
- Offers lead routing and property matching
- Two-way integrations have no additional cost
What to know first
- Only Zillow-originated contacts sync
- Initial sync covers six months of activity
- Some Zillow workflows remain in the Premier Agent app
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Zillow Premier Agent CRM | Free CRM app · Zillow Premier Agent account | Free |
As zillow.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Zillow Premier Agent CRM gives agents free contact management, follow-up tools and Zillow-specific buyer insights. Its integrations are useful but limited to defined Zillow data and selected workflows.
Facts from Zillow Premier Agent CRM's own pages
- Automated follow-up
- Yes · zillow.com, 22 Sept 2026
- Buyer insights
- Clients can opt in to share homes they viewed, saved, and searched for on Zillow, and agents can text personalized home recommendations from the app. · zillow.com, 12 Oct 2026
- Contact management
- The app lets agents categorize leads by transaction timeline, view contact search history and pre-approval status, set contact statuses, and search or sort contacts. · zillow.com, 12 Oct 2026
- Desktop access
- Agents can manage contacts on desktop through Agent Hub by clicking Inbox. · zillow.com, 12 Oct 2026
- Email marketing
- Yes · zillow.com, 22 Sept 2026
- Follow-up tools
- The CRM includes tasks, reminders, custom notes, and mobile notifications. · zillow.com, 12 Oct 2026
- Free plan
- Yes · zillow.com, 22 Sept 2026
- Integration price
- Zillow says its two-way integrations are available to agent partners at no additional cost. · zillow.com, 12 Oct 2026
- Integrations
- Zillow lists Follow Up Boss, Top Producer, and Lofty as currently available two-way CRM integrations. · zillow.com, 12 Oct 2026
- Integration scope
- Only Zillow-originated contacts sync, and the initial sync includes contacts with activity in the Premier Agent app during the previous six months. · zillow.com, 12 Oct 2026
- Lead routing
- Yes · zillow.com, 22 Sept 2026
- Mobile app
- Yes · zillow.com, 22 Sept 2026
- Mobile apps
- Zillow says its Premier Agent CRM app is available for iPhone and Android devices. · zillow.com, 12 Oct 2026
- My Agent
- Communicating with clients through the CRM can keep the agent as the only buyer’s agent they see on Zillow listings. · zillow.com, 12 Oct 2026
- Privacy
- Zillow’s Premier Agent app privacy page says it will not sell lead and account data or share it with third parties for their own marketing purposes. · zillow.com, 12 Oct 2026
- Property matching
- Yes · zillow.com, 22 Sept 2026
- Purpose
- The CRM helps real estate agents manage leads and connections from first call through final signature. · zillow.com, 12 Oct 2026
- Remaining app workflows
- The Premier Agent app remains needed for team capacity and routing settings, Zillow-specific reports, My Agent actions, Zillow Home Loans transfers, Flex fee payments, and Touring. · zillow.com, 12 Oct 2026
- Support
- For integration questions, Zillow lists partner support at 888-466-3051 and [email protected]. · zillow.com, 12 Oct 2026
- Synced data
- The integration syncs contact notes, assigned agent, status, communication events, and transactions; Zillow says task syncing is coming soon. · zillow.com, 12 Oct 2026
Where Zillow Premier Agent CRM stands on Freedom251
- Real Estate CRM Software#27 of 249