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Homeflow Lead Manager
What Homeflow Lead Manager is
Homeflow Lead Manager brings estate agency website and portal enquiries into one place so teams can qualify, nurture, and convert incoming leads. Automated replies and surveys collect details such as availability, status, and requirements. A Lead Quality Score uses intent signals including urgency, budget, and timeframe. For supported CRMs, lead data, survey responses, and tags can be sent through an API. The service can also connect to an existing telephone system to log calls against leads for review. Customer and team interactions are recorded and auditable, with insights into lead generation and branch and team performance. Homeflow Referrals lets agencies pass out-of-area sellers or landlords to other agents and earn commission if they convert. The web product is designed for sales and lettings teams at single- or multi-branch estate agencies. The Free plan costs nothing per branch, with unlimited users and leads and 30 days of data visibility and retention. Standard costs £49 a month per branch; Professional costs £99 a month per branch. Extra SMS and voice-call charges may apply, including during a free trial.
Who it suits
Homeflow Lead Manager is aimed at estate agencies handling sales and lettings enquiries, whether they operate one branch or several. It may suit teams that want to qualify leads, track interactions, and route referrals.
What it does well
- Automated replies and surveys qualify leads
- Lead scoring considers urgency, budget, and timeframe
- Can log calls through an existing telephone system
- Auditable activity and branch performance insights
What to know first
- Free plan retains visible data for 30 days
- Standard includes one user per branch
- SMS and voice-call charges may apply
Limits
Free includes 30 days of data visibility and retention. Standard extends this to 90 days; Professional includes unlimited visibility and retention. SMS and voice-call rates may incur additional charges, including during a free trial.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Standard | per branch · 1 included user · unlimited leads · 90-day data visibility and retention | £49 a month |
| Professional | £99 per month per branch · 1 included user per branch · Unlimited leads · Unlimited data visibility and retention | £99 a month |
| Pro fessional | per branch · 1 included user · unlimited leads · unlimited data visibility and retention | £99 a month |
| Enterprise | Advanced team configurations · advanced integration support · custom development and reporting | On request |
| Free | per branch · Unlimited users · unlimited leads · 30-day data visibility and retention · best-effort email support | On request |
As homeflow.co.uk lists them, read 11 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.homeflow.co.uk/products/lead-manager.
- Choose the Free plan or a paid plan billed per branch.
- Start with the free trial if you want to try the service before choosing a plan.
- Set up the service for your agency’s website and portal enquiries.
- Connect a supported CRM or existing telephone system if you use those integrations.
- Check any SMS or voice-call charges that may apply, including during a free trial.
Verdict
Homeflow Lead Manager combines lead qualification, follow-up, activity records, and agency referrals. The Free plan has a 30-day visibility and retention window; Standard and Professional extend retention to 90 days and unlimited, respectively.
Questions
Is there a free plan?
Yes. Free costs £0 per month per branch and includes unlimited users and leads, with 30 days of data visibility and retention.
Is a free trial available?
Yes. Additional SMS and voice-call charges may apply during the trial.
Which platforms does Homeflow Lead Manager support?
It is a web-based service.
Can it integrate with a CRM or telephone system?
For supported CRMs, lead data, survey responses and tags can be sent through an API. It can also integrate with an existing telephone system to record calls against leads.
Where does Homeflow store data?
Homeflow says its systems, data storage and backups use AWS data centres based in the UK.
Facts from Homeflow Lead Manager's own pages
- Activity tracking
- Customer and team interactions are logged and auditable, with insights into lead generation and branch and team performance. · homeflow.co.uk, 11 Oct 2026
- Additional charges
- The pricing page says additional charges may apply for SMS and voice-call rates, including during a free trial. · homeflow.co.uk, 11 Oct 2026
- Automated follow-up
- Yes · homeflow.co.uk, 22 Sept 2026
- CRM integration
- For supported CRMs, lead data, survey responses and tags can be sent to the CRM via API. · homeflow.co.uk, 11 Oct 2026
- Email marketing
- Yes · homeflow.co.uk, 22 Sept 2026
- Founded
- 2007 · homeflow.co.uk, 28 Sept 2026
- Free plan
- Yes · homeflow.co.uk, 22 Sept 2026
- Headquarters
- Markham House, 20 Broad Street, Wokingham, United Kingdom, RG40 1AH · homeflow.co.uk, 28 Sept 2026
- Intended users
- The product is designed for estate agencies, including sales and lettings teams and single- or multi-branch businesses. · homeflow.co.uk, 11 Oct 2026
- Lead qualification
- Automated replies and surveys gather information such as a lead’s availability, status and requirements. · homeflow.co.uk, 11 Oct 2026
- Lead routing
- Yes · homeflow.co.uk, 22 Sept 2026
- Lead scoring
- Leads are scored using a Lead Quality Score based on intent signals including urgency, budget and timeframe. · homeflow.co.uk, 11 Oct 2026
- Plan limits
- Data visibility and retention are 30 days on Free, 90 days on Standard and unlimited on Pro fessional. · homeflow.co.uk, 11 Oct 2026
- Property matching
- Yes · homeflow.co.uk, 22 Sept 2026
- Purpose
- Lead Manager centralises estate agencies’ website and portal enquiries so teams can qualify, nurture and convert inbound leads. · homeflow.co.uk, 11 Oct 2026
- Referrals
- Homeflow Referrals lets agencies refer out-of-area sellers or landlords to other agents and earn commission when they convert. · homeflow.co.uk, 11 Oct 2026
- Security and data location
- Homeflow says its systems, data storage and backups use AWS data centres based in the UK. · homeflow.co.uk, 11 Oct 2026
- Support
- Free includes best-effort email support, Standard and Pro fessional include email and phone support, and Pro fessional adds priority support. · homeflow.co.uk, 11 Oct 2026
- Telephone integration
- The product can integrate with an existing telephone system to record calls against leads for later review. · homeflow.co.uk, 11 Oct 2026
Where Homeflow Lead Manager stands on Freedom251
- Real Estate CRM Software#26 of 249