Tally
by Tally
What Tally is
Tally is a web-based form builder with a free plan for creating forms and collecting submissions. The Free plan costs nothing and includes unlimited forms and submissions, payment forms, file uploads, conditional logic, calculations, and integrations with Google Sheets, Notion, Airtable, Zapier, Make, and webhooks. Tally supports quizzes, multiple embed options, and 19 native integrations. Its Pro plan costs $24 a month and includes unlimited team members and 30-day form version history. Business costs $74 a month and includes 90-day form version history. Tally is available on the web, and its maker is headquartered in Belgium, European Union.
Who it suits
Tally suits people who need web forms with submissions, file uploads, payment collection, or quizzes. Its free plan may suit users who want unlimited forms and submissions without a subscription charge.
What it does well
- Free plan includes unlimited forms and submissions.
- Payment forms and file uploads are included free.
- Supports conditional logic and calculations.
- Multiple embed options and 19 native integrations.
- Pro includes unlimited team members.
What to know first
- Pro costs $24 a month.
- Business costs $74 a month.
- Paid-plan features listed are limited to team members and version history.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Pay monthly · Unlimited team members · 30-day form version history | $24 a month |
| Business | Pay monthly · 90-day form version history | $74 a month |
| Free | Unlimited forms · unlimited submissions · 99% of features · fair-use policy | Free |
| Tally Pro | monthly or annually · Remove branding · custom domains · partial submissions · team collaboration | $29 a month |
| Tally Business | monthly or annually · Data-retention controls · email verification · advanced business features | $89 a month |
As tally.so lists them, read 20 Sept 2026. The maker's own page has the final word.
Verdict
Tally provides a free web form builder with payment forms, uploads, conditional logic, and integrations. Pro and Business add specified form version history periods, with Pro also including unlimited team members.
Facts from Tally's own pages
- Accessibility limit
- Tally says its forms use semantic HTML and follow WCAG guidance, but it does not hold official WCAG or ADA certification. · tally.so, 15 Oct 2026
- Adoption
- The homepage says Tally powers more than 500,000 teams. · tally.so, 15 Oct 2026
- AI extensibility
- Tally offers an MCP server for building, editing and fetching forms through AI tools such as Claude, Cursor and Claude Code. · tally.so, 15 Oct 2026
- Analytics
- Form visit analytics reports visits, duration, traffic sources, devices, locations, browsers and operating systems. · tally.so, 15 Oct 2026
- API capabilities
- The API can create and update forms, modify fields, retrieve and delete submissions, and synchronize data with external systems. · tally.so, 15 Oct 2026
- API controls
- The API uses bearer tokens, has a 100-requests-per-minute limit, paginated list endpoints and date-based version headers. · tally.so, 15 Oct 2026
- Browser requirement
- An official unsupported-browser page recommends using a modern version of Chrome, Firefox or Edge. · tally.so, 15 Oct 2026
- Calculator
- The calculator uses variables to compute content, scores and prices. · tally.so, 15 Oct 2026
- Company identity
- The legal footer identifies the maker as Tally BV. · tally.so, 15 Oct 2026
- Conditional logic
- Forms can show or hide blocks, branch based on answers and calculate values. · tally.so, 15 Oct 2026
- Data deletion
- Deleted form data is permanently removed from backups within 90 days unless the user empties Trash sooner. · tally.so, 15 Oct 2026
- Design
- Users can customize themes, colors, fonts, buttons, columns, images and custom CSS. · tally.so, 15 Oct 2026
- Documentation
- Tally maintains a public help center with getting-started material, feature guides, integrations, pricing, FAQ and support links. · tally.so, 15 Oct 2026
- Embed options
- multiple · tally.so, 20 Sept 2026
- File uploads
- Yes · tally.so, 20 Sept 2026
- Founded and headquarters
- A 2020 launch article names Marie Martens and Filip Minev as co-founders and says Tally was made in Ghent, Belgium. · blog.tally.so, 15 Oct 2026
- Free plan
- Yes · tally.so, 20 Sept 2026
- GDPR
- Tally identifies itself as Belgium-based and says it complies with the GDPR framework and provides a DPA. · tally.so, 15 Oct 2026
- Headquarters
- Belgium, European Union · tally.so, 28 Sept 2026
- Input types
- Forms can collect contact details, payments, signatures, ratings, rankings, files, dates and times. · tally.so, 15 Oct 2026
- Integrations
- Listed integrations include Notion, Google Sheets, Airtable, Slack, Coda, Zapier, Make, Pipedream, n8n, Linear, Discord, Google Analytics, Meta Pixel and webhooks. · tally.so, 15 Oct 2026
- Licence status
- Tally’s terms reserve all intellectual-property rights to Tally and grant no licence to obtain source code or technical materials, indicating proprietary software. · tally.so, 15 Oct 2026
- Limit: advanced workflow learning curve
- Capterra reviewers report that conditional logic, field placement, domain setup and spreadsheet exports can feel clunky or less intuitive. · capterra.com, 15 Oct 2026
- Limit: cost
- G2’s review summary notes that some users consider Tally costly for their budgets. · g2.com, 15 Oct 2026
Where Tally stands on Freedom251
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