Wufoo

Wufoo is a hosted form builder for contact forms, surveys, registrations and payment forms. It is best for organizations that need to create forms without code and route responses into other services.

Overview

The appeal is breadth: Wufoo combines form creation, several ways to embed forms, payment collection and a large integration directory in one hosted service. That makes it a practical fit for nonprofits, businesses, freelancers, event planners and marketers with varied form needs. The trade-off is that entry and storage limits shape the free plan, while paid users pay for submissions above their monthly allowance.

Key features

Drag-and-drop creation and more than 400 customizable templates provide a substantial starting library for common forms. Conditional logic, field validation, custom themes, notifications and customized confirmation messages let users tailor the experience and handle routine follow-up. Quiz support broadens the use cases. Free accounts are limited to 10 fields per form; paid plans allow max fields, which matters for longer questionnaires or forms with more involved data collection.

Wufoo supports file uploads and online payments through PayPal, Stripe and Authorize.Net. Forms can be embedded using iframe, JavaScript or a WordPress shortcode, while an API and webhooks provide ways to transfer form data. The directory lists 2,304 integrations, including Mailchimp, Google Sheets, DocuSign, Salesforce, WordPress and Asana. The Mailchimp connection can add collected contact information to an email list in real time, making it especially useful for marketers linking sign-up forms to email campaigns.

Wufoo says it uses 256-bit SSL encryption and runs its servers in a US SOC 2 Type II audited data center. It also says it backs up data in real time and takes two snapshots every 24 hours, retaining them onsite for two weeks before moving them to physical backup. Customer support is by email on weekdays from 6 AM to 5 PM Pacific Time; Advanced and Ultimate customers receive priority.

Pricing

The free plan costs nothing and includes 5 forms, 100 entries/month, 10 fields/form, 1 user and 100 API requests. It is a reasonable way to maintain a small number of low-volume forms, but not a dependable choice for a campaign that might cross its monthly entry cap: free accounts’ forms are deactivated after exceeding that limit. File storage is unavailable on free accounts.

Starter costs $16.25 a month, billed $195 annually. It raises the allowance to 10 forms and 1,000 entries/month, allows max fields, and includes 1 user, 10,000 API requests and 1 GB file storage. The higher entry cap and uploads make it a more capable solo-user option, though the single seat limits collaboration.

Professional costs $33.25 a month, billed $399 annually. It includes unlimited forms, 5,000 entries/month, max fields, 5 users, 25,000 API requests and 5 GB file storage. This is the first plan suited to a small team that needs several accounts and room to run multiple forms.

Advanced costs $83.25 a month, billed $999 annually. Its 25,000 entries/month, 20 users, 50,000 API requests and 10 GB file storage suit larger teams with higher submission volumes. Ultimate costs $210.25 a month, billed $2523 annually, and increases those allowances to 200,000 entries/month, 60 users, 100,000 API requests and 20 GB file storage. It is aimed at organizations with substantial ongoing demand rather than occasional form use.

Paid accounts that exceed their monthly entry allowance are charged $0.05 per additional entry at the end of the billing period. That makes the listed monthly quotas important budget limits, particularly for forms with unpredictable response volume.

Platforms

Wufoo supports web, Android and iOS, and provides an API for data access and transfer. Its iframe, JavaScript and WordPress shortcode embeds also make forms usable on websites.

Who it's for

Wufoo suits users who want a hosted, no-code way to create different kinds of forms and connect submissions to existing services. Its payment options, uploads, integrations and range of paid quotas can serve organizations from solo operators to larger teams. It is a weaker fit for users who need predictable costs at high or variable response volumes, or who need file storage without paying for a plan.

Pros and cons

• Broad form toolkit: Templates, conditional logic, validation, themes, notifications and confirmation messages cover more than basic contact capture.
• Flexible connections: Multiple embed methods, an API, webhooks and a directory of 2,304 integrations support varied publishing and data-transfer workflows.
• Payments and uploads: Payment collection through PayPal, Stripe and Authorize.Net and paid-plan file storage extend forms to registrations and transactions.
• Strict free-plan ceiling: Free accounts get only 100 entries/month and no file storage, and their forms are deactivated after the entry limit is exceeded.
• Overage exposure: Paid accounts pay $0.05 USD for each entry beyond the monthly allowance, so variable response levels can raise costs.
• Support window: Email support is limited to weekdays from 6 AM to 5 PM Pacific Time, with priority reserved for Advanced and Ultimate customers.

Alternatives

Typeform is worth considering for someone who wants to try a free plan with unlimited forms, but its free tier allows 10 responses/month, compared with Wufoo’s 100 entries/month. Zoho Forms offers a free plan with 3 forms, 500 submissions/month, 200 MB file storage and 10 payment submissions, making it a stronger free-tier fit for users prioritizing higher submission volume or included storage. For other options, browse Online Form Builders, Form Builder Software or Lead Capture Software.

Verdict

Choose Wufoo if you need a hosted form builder with payments, multiple embed methods and broad routes into other services, and can match your plan to a known monthly workload. Its range from a free, small-scale tier to high-capacity paid plans gives it room to serve different team sizes. Look elsewhere if the free cap is too restrictive, you need file storage without a paid plan, or a per-entry overage charge would make your costs hard to predict.