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ST Comp Holdings Hotel CRM
What ST Comp Holdings Hotel CRM is
ST Comp Holdings Hotel CRM combines guest relationship management with Guest Response AI for hotel enquiries, bookings, and guest history. It handles conversations through WhatsApp, Facebook Messenger, Instagram, TikTok, and email. Guest profiles collect stay history, preferences, and lifecycle stages from an initial enquiry through repeat stays. The AI is described as replying around the clock in the hotel’s voice, with staff able to take over a conversation in one click. For room enquiries, it can provide availability, rates, room photos, and booking links, and handle modification and cancellation requests. Its stated coverage also includes weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages. The CRM tracks B2B and B2C pipelines with deal stages and live values, and summarizes negotiations from conversations. The maker says setup uses the hotel’s existing WhatsApp Business number, needs no new app for the team, and can go live in days. Pricing is on request. ST Comp Holdings is based in Cyberjaya, Malaysia, and was founded in 2014.
Who it suits
It is presented for hotel teams managing guest enquiries and business across rooms, events, food and beverage, and group travel. It may suit teams that want guest records, messaging, and sales pipelines together.
What it does well
- Supports five listed guest messaging channels.
- Staff can take over conversations with one click.
- AI can provide room details and booking links.
- CRM tracks B2B and B2C deal pipelines.
- Uses the hotel’s existing WhatsApp Business number.
What to know first
- Pricing is available on request.
- Integrations with existing systems must be scoped.
Getting started
- Visit https://www.stcompholdings.com/crm/hotel.
- Contact ST Comp Holdings about pricing and deployment.
- Connect the hotel's existing WhatsApp Business number.
- Provide hotel rooms, menus, packages, rates and policies for training.
- Scope integrations with existing booking engines, ERP or accounting systems as needed.
Verdict
The product brings guest messaging, booking assistance, and sales tracking into a hotel focused CRM. Hotels should request pricing and scope any needed system integrations with the maker.
Questions
How much does ST Comp Holdings Hotel CRM cost?
Pricing is on request.
Which guest channels does it support?
The product page lists WhatsApp, Facebook Messenger, Instagram, TikTok and email.
Can the AI help with room bookings?
It can provide availability, rates, room photos and booking links, and handle modification and cancellation requests.
Can hotel staff step into conversations?
Yes. Staff can take over any conversation with one click.
What integrations are available?
Integrations with systems such as booking engines, ERP and accounting can be scoped. Systems with an API can read from and write to the customer record.
Who makes the hotel CRM?
ST Comp Holdings describes itself as an independent software company based in Cyberjaya, Malaysia, founded in 2014.
Facts from ST Comp Holdings Hotel CRM's own pages
- AI replies
- Guest Response AI is described as answering enquiries around the clock in the hotel's voice and handing conversations to staff when needed. · stcompholdings.com, 9 Oct 2026
- Booking assistance
- The AI can quote room availability and rates, send room photos and PDF proposals, and provide booking links. · stcompholdings.com, 10 Oct 2026
- Booking support
- For room enquiries, the AI is described as providing availability, rates, room photos, booking links, and handling modification and cancellation requests. · stcompholdings.com, 9 Oct 2026
- Channels
- The product handles WhatsApp, Instagram, TikTok, Messenger and email in a single inbox. · stcompholdings.com, 10 Oct 2026
- Data ownership
- The CRM overview states that customer data is exportable in full at any time. · stcompholdings.com, 9 Oct 2026
- Deployment
- The maker describes setup as going live in days and says it trains the AI on the hotel's rooms, menus, packages, rates and policies. · stcompholdings.com, 10 Oct 2026
- Founded
- 2014 · stcompholdings.com, 28 Sept 2026
- Guest records
- Guest profiles can include stay history and preferences, and lifecycle stages move from enquiry to booked to stayed. · stcompholdings.com, 10 Oct 2026
- Guest reminders
- The system tracks guest birthdays, honeymoons and anniversaries and drafts messages ahead of those dates. · stcompholdings.com, 10 Oct 2026
- Headquarters
- The maker lists its Malaysia headquarters at Prima 9, Jalan Teknokrat 6, Cyber 5, 63000 Cyberjaya. · stcompholdings.com, 10 Oct 2026
- Hotel departments
- The AI is described as covering rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages. · stcompholdings.com, 9 Oct 2026
- Hotel services
- Guest Response AI covers rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages. · stcompholdings.com, 10 Oct 2026
- Human takeover
- Hotel staff can take over any conversation with one click. · stcompholdings.com, 10 Oct 2026
- Integrations
- The CRM overview says integrations with existing systems such as booking engines, ERP and accounting can be scoped, and says systems with an API can read from and write to the customer record. · stcompholdings.com, 9 Oct 2026
- Maker
- ST Comp Holdings says it is an independent software company based in Cyberjaya, Malaysia, and was founded in 2014. · stcompholdings.com, 10 Oct 2026
- Maker identity
- ST Comp Holdings describes itself as an independent software company based in Cyberjaya, Malaysia, and says it was founded in 2014. · stcompholdings.com, 9 Oct 2026
- Product
- The hotel Guest Management System combines a CRM and Guest Intelligence Platform with Guest Response AI. · stcompholdings.com, 10 Oct 2026
- Proposals
- The product page says the AI can generate and attach PDF proposals in conversations, including for wedding and corporate enquiries. · stcompholdings.com, 9 Oct 2026
- Purpose
- It brings hotel enquiries, bookings, guest history and replies into one system, with AI responding around the clock. · stcompholdings.com, 10 Oct 2026
- Sales pipeline
- The CRM tracks B2B and B2C pipelines with live values and conversation-based deal summaries. · stcompholdings.com, 10 Oct 2026
- Support contact
- The hotel page lists [email protected] and +60 11-2916 0777 for direct contact. · stcompholdings.com, 10 Oct 2026
- Target users
- The hotel CRM is presented for hotel teams handling guest enquiries as well as wedding, event, food and beverage, and group travel business. · stcompholdings.com, 10 Oct 2026
- WhatsApp setup
- The maker says the product connects to the hotel's existing WhatsApp Business number and requires no new app for the team. · stcompholdings.com, 10 Oct 2026
Where ST Comp Holdings Hotel CRM stands on Freedom251
- Hospitality CRM Software#26 of 27