No. 13of 27 ·Hospitality CRM Software

ST Comp Holdings Hotel CRM

Web

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Freedom report

One barScore 5.4

Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

ST Comp Holdings Hotel CRM is ranked #13 of 27 in hospitality CRM software on Freedom251. It runs on Web.

Compared on hospitality CRM software

Reservation sync: Yes
Guest messaging: Yes
Marketing automation: Yes
Guest segmentation: Yes

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The record

Purpose: The hotel Guest Management System combines a CRM and Guest Response AI to manage enquiries, bookings and guest history.
Channels: The product page lists WhatsApp, Facebook Messenger, Instagram, TikTok and email as supported guest channels.
Guest records: Guest profiles collect stay history, preferences and lifecycle stages from enquiry through repeat stays.
AI replies: Guest Response AI is described as answering enquiries around the clock in the hotel's voice and handing conversations to staff when needed.
Hotel departments: The AI is described as covering rooms and reservations, weddings and banquets, corporate and MICE events, food and beverage, and group and tourist packages.
Sales pipeline: The CRM tracks B2B and B2C pipelines with deal stages and live values, and summarizes negotiations from conversations.
Guest reminders: The product page says it tracks guest birthdays and anniversaries and drafts reminder messages ahead of those dates.
Booking support: For room enquiries, the AI is described as providing availability, rates, room photos, booking links, and handling modification and cancellation requests.
Proposals: The product page says the AI can generate and attach PDF proposals in conversations, including for wedding and corporate enquiries.
Deployment: The maker says it connects to a hotel's existing WhatsApp Business number, is trained on the hotel's rooms, menus, packages, rates and policies, and can go live in days.
Integrations: The CRM overview says integrations with existing systems such as booking engines, ERP and accounting can be scoped, and says systems with an API can read from and write to the customer record.
Data ownership: The CRM overview states that customer data is exportable in full at any time.
Maker identity: ST Comp Holdings describes itself as an independent software company based in Cyberjaya, Malaysia, and says it was founded in 2014.
Product: The hotel Guest Management System combines a CRM and Guest Intelligence Platform with Guest Response AI.

Where it ranks on Freedom251

Best Hospitality CRM Software in 2026#13 of 27

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Sources

stcompholdings.com/crm/hotel· checked 9 Oct 2026
stcompholdings.com/crm· checked 9 Oct 2026
stcompholdings.com/about· checked 9 Oct 2026