Sendy

Name: Sendy
Price: 39 USD

Paid APISelf-hostedWeb

What Sendy is

Sendy is a self-hosted newsletter platform that sends bulk email through Amazon SES. Its editor supports drag-and-drop, WYSIWYG, and HTML work, while live reports show opens, clicks, bounces, complaints, locations, and other campaign measures. Subscriber management includes segmented lists, custom fields, single or double opt-in, and automatic handling of bounces, complaints, and unsubscribes. Autoresponders can deliver drip sequences at chosen intervals, annual messages, or one-off emails on a specified date. Projects or clients can be grouped into brands with permissions and sending limits. Sendy works with Zapier and lists WordPress, Magento, and Joomla integrations; its API uses HTTP POST. Hosting requires PHP with MySQL or MariaDB. Setup needs an AWS account, and SES sandbox removal is required for sending to any address. The Sendy software plan is $69 a month, billed as a one time fee, for one domain per license. Amazon SES email is listed at $1.6 per 10,000 emails.

Who it suits

Sendy fits users who can manage self-hosted PHP and MySQL or MariaDB hosting and an AWS account. It also suits agencies managing multiple brands, clients, permissions, and sending limits.

What it does well

Self-hosted through Amazon SES
Drag-and-drop, WYSIWYG, and HTML editor
Live campaign reports
Subscriber segmentation and custom fields
HTTP POST API

What to know first

No free plan
No free trial
Requires AWS and SES setup
License covers one domain

Plans

Plan	Billed and limits	Price
Bundle with AI Assistant	One time fee (shown with $49 crossed out) · AI email generation, subject lines, email review, report analysis	$39, paid once
Sendy software	One time fee · One domain per license · Amazon SES email charges apply	$69, paid once

As sendy.co lists them, read 7 Oct 2026. The maker's own page has the final word.

Verdict

Sendy offers broad newsletter editing, reporting, automation, and subscriber controls in a self-hosted package. AWS configuration, hosting requirements, one-domain licensing, and the one-time listed fee are important setup considerations.

Facts from Sendy's own pages

Amazon setup: Setup requires connecting an AWS account, and the guide says users must request removal from SES sandbox mode to send to any email address. · sendy.co, 7 Oct 2026
API: Sendy's API uses HTTP POST to integrate programmatically with a website or application. · sendy.co, 7 Oct 2026
Automation: Autoresponders can send drip sequences at chosen intervals, annual emails, or one-off emails on a specified date. · sendy.co, 7 Oct 2026
Brands and clients: Users can group projects or clients into brands and provide client access with permissions and sending limits. · sendy.co, 7 Oct 2026
Campaign reports: Live campaign reports show opens, clicks, bounces, complaints, locations, and other metrics. · sendy.co, 7 Oct 2026
Email cost: The site lists bulk email via Amazon SES at $1.6 per 10,000 emails. · sendy.co, 7 Oct 2026
Email editor: The editor supports drag-and-drop, WYSIWYG, and HTML editing. · sendy.co, 7 Oct 2026
Free plan: No · sendy.co, 23 Sept 2026
Hosting requirements: Sendy runs on standard web hosting with PHP and MySQL or MariaDB. · sendy.co, 7 Oct 2026
Integrations: The site says Sendy works with Zapier and mentions third-party integrations such as WordPress, Magento, and Joomla. · sendy.co, 7 Oct 2026
License limit: Each license is valid for installation on one domain, though From addresses from other domains can be used. · sendy.co, 7 Oct 2026
Product: Sendy is a self-hosted email newsletter platform powered by Amazon SES. · sendy.co, 7 Oct 2026
Subscriber management: Sendy supports list segmentation, custom fields, single or double opt-in, and automatic bounce, complaint, and unsubscribe handling. · sendy.co, 7 Oct 2026
Support: The site directs users to troubleshooting information and offers support by email; Sendy users are asked to include their license key. · sendy.co, 7 Oct 2026
Updates: Updates are free up to the next major version; the site gives versions 7.x and 8.x as examples. · sendy.co, 7 Oct 2026