Reelo

Overview

Reelo is restaurant-focused software for connecting guest rewards, purchase insights, and marketing activity. It is a strong fit for restaurants that want campaigns informed by POS-linked guest behavior, though its more differentiated loyalty and automation tools sit behind a paid plan.

Its practical appeal is the combination: orders can inform customer targeting while loyalty and campaigns give restaurants ways to encourage another visit. Smaller operators can start free, but should expect to pay for branded loyalty, feedback, and automated campaigns.

For more options in the category, browse Restaurant Marketing Software.

Key features

• Loyalty and referrals: Rewards can take the form of points, cashback, free items, or tiered perks, with customizable branding. Growth adds a referral program and custom loyalty programs; Forever Free is therefore a narrower choice for operators who need a tailored rewards structure.
• POS-linked insights: POS orders update guest spend, visit history, average order value, and preferences. These signals can support segmentation, making targeted outreach more practical than sending the same campaign to every customer.
• Campaigns: Reelo supports multichannel campaigns, audience segmentation, and automation. Its AI-powered campaigns are positioned for upselling, re-engaging lost customers, and increasing average order value. Automated and app campaigns and smart campaigns are Growth features, so the free plan is not the full campaign toolkit.
• Feedback and reviews: Growth includes feedback tools and support for online reviews, useful for restaurants that want guest response and promotional activity within one platform.
• POS connection and mobile access: Reelo says it connects by API without new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns, and customer sections. Google Play states that data is encrypted in transit and users can request deletion.

Pricing

Reelo uses a freemium model, with a 14-day Growth trial. After the trial, users can upgrade or continue on Forever Free.

• Forever Free — free: Includes campaigns via SMS and Email, customer insights, and business insights. It omits customer data export, custom loyalty programs, feedback tools, automated campaigns, and custom QR codes. It suits a restaurant that wants to explore basic campaigns and insights before paying, but not one relying on these growth features.
• Growth Yearly — ₹3,250 a month: The plan comparison gives this monthly price, while the FAQ says INR 39,000/outlet/per year + GST. It is billed monthly according to the plan entry and priced per outlet. Growth adds branded loyalty, feedback and online reviews, automated and app campaigns, QR codes, referral program, and smart campaigns. This is the relevant tier for operators seeking a broader engagement program; the per-outlet charge matters for multi-location businesses.

Platforms

Reelo supports Android, iOS, web, and API access. The API-based POS setup may avoid additional hardware, and the mobile app gives staff access to key sales and engagement sections.

Who it's for

Reelo is best suited to restaurants that already use a supported POS and want loyalty, guest insights, and marketing in a connected workflow. It is less compelling for a business content with basic campaigns and insights, since Forever Free excludes several tools that distinguish the broader Growth offering.

Pros and cons

Pros

• POS-informed targeting: Guest spend, visit history, average order value, and preferences can feed segmentation.
• Flexible reward formats: Points, cashback, free items, and tiered perks provide more than one way to encourage repeat visits.
• No new POS hardware required: The API connection is usually set up within 24–48 hours, according to Reelo.
• Free starting point and trial: Forever Free provides campaigns and insights, while Growth has a 14-day trial.

Cons

• Free is feature-limited: Export, custom loyalty, feedback, automation, and custom QR codes require Growth.
• Growth is charged per outlet: The listed rate is per location, which can add up for restaurant groups.
• India-centered POS coverage: Reelo says its native integrations cover 35+ restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS, and Ciferon; restaurants using other systems may not get the same integration fit.

Alternatives

• Sidedoor is a better match for venue-oriented guest-list bookings, priority queue skips, and reward points; its free plan also includes five keys.
• Clover Online Ordering is worth considering when the priority is takeout, curbside pickup, or dine-in ordering with no setup or subscription fees; delivery fees may apply.
• Hang is another paid option in the same broad platform category.
• PAR Engagement is another paid option to compare for restaurant engagement.
• Fleksa Marketing Automation may suit restaurants prioritizing a branded website, online ordering, and loyalty at its Essentials tier, or a branded iOS and Android app at Bundle.
• Spendgo is an alternative to evaluate through a demo and custom quote.
• Spoonity is a fit for brands seeking a personalized quote and a-la-carte features tailored to their loyalty program.
• Thanx is aimed at companies based in the USA and Canada seeking enterprise solutions priced by quote.

Verdict

Choose Reelo if your restaurant wants POS-linked guest insights tied to loyalty and targeted campaigns, and its Growth feature set justifies a per-outlet fee. The main reason to look elsewhere is fit: the free tier lacks several important tools, while its stated native POS coverage is focused on India.