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PureRef

What PureRef is
PureRef is a standalone reference image organiser for gathering inspiration, arranging mood boards, and keeping visual material nearby while painting or working on 3D models. You can add images from your computer, paste them, or drag them in from a browser. Tools include quick notes, desaturation, image arrangement and alignment, plus a pen tool for freehand marks and shapes. PureRef can play animated GIFs and can sit above or below other windows, appear as an overlay, or let mouse clicks pass through to the app underneath. It supports formats including AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. Images and related image data remain stored locally on the user's machine rather than online. The Personal plan is free for personal use. Commercial use with version 2.0 and later requires a per-seat license; listed business choices include subscriptions and a one-time Small business license capped at three users per studio. PureRef is available for Windows, macOS, and Linux.
Who it suits
PureRef suits artists and 3D modellers who want to collect and arrange visual references alongside their work. Personal users can use the free plan; commercial users need to consider its per-seat licensing terms.
What it does well
- Collects images from files, paste, or browser drag-and-drop
- Includes notes and image arrangement tools
- Supports animated GIF playback
- Stores image data locally
- Available on Windows, macOS, and Linux
What to know first
- Commercial use requires a per-seat license
- Small business license is capped at three users per studio
- Collaboration level is listed as none
Limits
The free Personal plan is limited to personal use under a single-user hobbyist or educational license. Commercial use with version 2.0 and later requires a per-seat license; the Small business plan allows a maximum of three users per studio.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Personal | Personal use only · Single user license · Hobbyist / educational | Free |
| Business monthly subscription | $10 / seat per month · Monthly subscription · Commercial use · Per seat · Priority support | $10 a month |
| Small business | One-time payment · Commercial use · Maximum 3 users per studio · Free updates for this version (2.x) | $49, paid once |
| Business annual subscription | $10 $8 / seat per month · -20% · Annual subscription · Commercial use · Per seat · Priority support | $8 a month |
As pureref.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.pureref.com/.
- Download PureRef for Windows, macOS, or Linux.
- Try PureRef before buying, then choose a license that matches personal or commercial use.
- Add images from your computer, paste them, or drag them from a browser.
PureRef is a desktop reference-board app for people who gather images for painting, 3D modeling, or visual planning. It works best as a companion to another creative application, rather than as a shared team workspace. The free plan is for personal use; commercial users need a per-seat or small-studio license.
Overview
Images can come from a computer, a paste, or a browser drag-and-drop, making it practical to collect references without changing how you find them. PureRef is built to keep that material near the app you are working in: it can stay above a chosen application, while transparent-to-mouse mode lets clicks pass through to the window beneath. The FAQ says images and image data are stored locally and are not sent online.
Presentation mode and exports to JPG, PNG, BMP, or the original image format make a board usable beyond the working canvas. There is no collaboration, however, so teams needing shared boards should choose a collaborative alternative.
Key features
Organize and annotate
Tools to arrange and align images, quick notes, and desaturation turn a collection into a more deliberate reference board. The pen tool adds freehand marks and shapes, and animated GIFs include playback controls. Together, these features suit visual work that benefits from grouping, comparison, and annotation, without claiming to replace a full design or drawing app.
Fit the board around other work
Always-on-top, always-on-bottom, overlay, and transparent-to-mouse modes let users decide whether the board sits over or under their main application and whether it intercepts clicks. This is a useful distinction for artists who want references visible while working, but it remains a single-user workflow rather than a collaboration layer.
Supported formats include AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. That breadth helps when references arrive in varied image formats. The privacy policy says anonymous usage statistics and crash reports are collected only if users opt in; anonymized crash reports are uploaded to Sentry. Idyllic Pixel says it processes personal information under the EU GDPR and Swedish tax and accounting laws.
Pricing
The Personal plan is free for one user, limited to personal use, hobbyists, and education. It is a reasonable fit for individual non-commercial work, but it does not cover paid commercial use.
Business annual subscription costs $8 a year, billed at $8 per seat per month on an annual subscription, with a stated 20% reduction from $10 per seat per month. It includes commercial use and priority support. Business monthly subscription costs $10 a month, billed at $10 per seat per month, with the same commercial-use and priority-support terms; the monthly option costs more per seat but avoids an annual subscription.
Small business costs $49, paid once. It covers commercial use for a maximum of three users per studio and includes free updates for version 2.x. That one-time option suits a small studio that can work within the seat cap and version-update terms; larger teams need a per-seat Business subscription. PureRef can be tried before purchase. The maker also provides a handbook, FAQ, forum, and contact form, although the EULA says the software has no specific support beyond what it and the website state.
Platforms
PureRef supports Windows, macOS, and Linux. That desktop coverage is useful for studios across those operating systems, but it is not a mobile or web-based board.
Who it's for
PureRef is a strong fit for individual artists, illustrators, and 3D modelers who want a local, flexible reference board beside their main application. Its commercial licenses also accommodate studios, provided they account for per-seat pricing or the three-user Small business limit. Choose something else if shared editing or a web-first workflow is central.
Pros and cons
- Pros: Multiple image-input routes and broad format support make collecting varied references straightforward.
- Pros: Window modes, arranging tools, notes, desaturation, and pen marks support an active reference workflow beside another app.
- Pros: Local image storage and optional telemetry give users a clear choice about whether anonymous usage and crash data are shared.
- Cons: No collaboration means boards are not shared team workspaces.
- Cons: Commercial use requires a paid license; the one-time Small business option is capped at three users and free updates apply to version 2.x.
Alternatives
For a wider set of mood-board options, browse Mood Board Software. Consider Adobe Firefly if you want a freemium tool available on mobile and the web; its free plan has limited daily generations. Milanote is a better fit for shared boards and cross-device access, though its free plan caps content at 100 notes, images, or links and 10 file uploads.
Moodis offers local mood boards on its free plan, with unlimited boards for personal, non-commercial use. Rayon is an alternative for users seeking a free editing experience with limited PDF and DWG export. ShopLook is another freemium option, with a creative canvas that remains free.
Soleil Clusters offers a free demo with 50 cards, unlimited clusters, and unlimited collaborators, subject to its upload caps. Kanvaz is a free, MIT-licensed option with no feature paywall. LibreMoodboards is a free, open-source option for Windows with no subscriptions, microtransactions, or paywalls.
Verdict
Choose PureRef if you want a local reference board that stays close to your creative application, with useful window controls and tools for arranging and marking images. Its clearest drawback is the lack of collaboration, while commercial users must budget for a license; teams that need shared boards should look elsewhere.
Verdict
PureRef focuses on keeping reference images organised and accessible, with window modes and drawing tools for visual workflows. Its free plan is limited to personal use, so commercial users should review the available license options.
Questions
Is PureRef free?
The Personal plan is free for personal use under a single-user hobbyist or educational license.
How much does a business license cost?
The listed annual subscription is $8.00 per year, billed at $8 per seat per month with an annual subscription. The monthly subscription is $10.00 per month, billed at $10 per seat per month. Small business is a $49.00 one-time payment for up to three users per studio.
Which platforms does PureRef support?
PureRef is available for Windows, macOS, and Linux.
Does PureRef store images online?
No. The FAQ says images and image data are stored locally on the user's machine and are not sent to or stored online.
Does PureRef support commercial use?
Commercial use with PureRef 2.0 and later requires a per-seat license. Business options include annual and monthly subscriptions, plus a one-time Small business plan capped at three users per studio.
Who makes PureRef?
Natascha and Viktor work together as Idyllic Pixel, a small company in Stockholm, Sweden.
Facts from PureRef's own pages
- Commercial license limit
- PureRef 2.0 and later require a per-seat license for commercial use; the Small business option is capped at three users per studio. · pureref.com, 3 Oct 2026
- Drawing and GIFs
- The handbook describes a pen tool for freehand marks and shapes, and playback controls for animated GIFs. · pureref.com, 3 Oct 2026
- Headquarters
- Johanneshov, Sweden · pureref.com, 28 Sept 2026
- Image formats
- The FAQ lists support for common formats including AVIF, GIF, HEIC, JPEG, PNG, PSD, SVG, TIFF, WEBP, and EXR. · pureref.com, 3 Oct 2026
- Image input
- Users can add images from their computer, paste them, or drag them directly from a browser. · pureref.com, 3 Oct 2026
- Integrations
- PureRef can stay on top of a chosen application, and transparent-to-mouse mode allows clicks to pass through to the application below. · pureref.com, 3 Oct 2026
- Local storage
- The FAQ states that images and image data are stored locally on the user's machine and are not sent to or stored online. · pureref.com, 3 Oct 2026
- Maker
- The makers identify themselves as Natascha and Viktor working together as Idyllic Pixel, a tiny company in Stockholm, Sweden. · pureref.com, 3 Oct 2026
- Privacy and telemetry
- The privacy policy says anonymous usage statistics and crash reports are collected if the user opts in, and anonymized crash reports are uploaded to Sentry. · pureref.com, 3 Oct 2026
- Privacy compliance
- Idyllic Pixel says it processes personal information in accordance with the EU GDPR and Swedish tax and accounting laws. · pureref.com, 3 Oct 2026
- Purpose
- PureRef is a standalone reference image organizer for collecting inspiration, making mood boards, and keeping references for painting or 3D modeling. · pureref.com, 3 Oct 2026
- Support
- The maker provides a handbook, FAQ, forum, and contact form, while its EULA says the software has no specific support beyond what the EULA and website state. · pureref.com, 3 Oct 2026
- Trial
- The download page says users can try PureRef before buying and return to support future development if they like it. · pureref.com, 3 Oct 2026
- Window modes
- The handbook documents always-on-top, always-on-bottom, transparent-to-mouse, and overlay modes. · pureref.com, 3 Oct 2026
- Workflow tools
- The home page lists quick notes, desaturation, and tools to arrange and align images. · pureref.com, 3 Oct 2026
Where PureRef stands on Freedom251
- Mood Board Software#11 of 24