Postalytics provides direct mail automation for creating, sending and tracking campaigns. Its Direct Mail Editor supports designing, proofing and organizing templates for personalized mail. Campaign dashboards track delivery with Intelligent Mail Barcodes and responses through personalized URLs and QR codes. Connected automation tools can trigger postcard and letter mailings, while lists can be imported by file or integration. Postalytics says it checks addresses against USPS databases. Integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Calix, Zapier, Marketo, Zoho CRM and Keap; API, Zapier and webhook options can connect other applications. Supported formats include postcards, bifold self-mailers and letters. The features page says campaigns may range from one piece to 100,000 without a minimum order. Plans include printing, addressing, mailing services and postage, with USPS First Class and Standard Class options. The Free Plan includes one user login and charges mail per piece. Marketer costs 199.00 USD per month, with mail also charged per piece. Postalytics is available on the web and through an API.
Who it is for
Postalytics suits marketing teams, nonprofit campaign managers and agencies running client campaigns that need to create and track direct mail. It also supports teams connecting mailings to automation tools or other applications.
What is good
- Campaigns can start at one piece, with no minimum order.
- Tracks delivery and responses through barcodes, URLs and QR codes.
- Imports lists by file or integration and checks addresses against USPS databases.
- Plans include printing, postage, addressing and mailing services.
- Free plan is available.
What to know first
- Mail is charged per piece on the Free Plan.
- Mail is charged per piece on the Marketer Plan.
- Free Plan includes one user login.
- Marketer costs 199.00 USD per month.
Verdict
Postalytics brings design, address checking, triggered mail and campaign tracking into a direct mail service. The Free Plan has a single login, and mail charges apply per piece; paid plans start at 199.00 USD per month.
Postalytics plans and pricing
All plansCompared on direct mail automation software
- Free plan
- Yes
- Paid from
- $199/mo
- Mail formats
- 4×6, 6×9, and 6×11 postcards; 9×12 and 6×18 bifold self-mailers; 8.5×11 and 8.5×14 letters
- Personalization level
- variable
- API access
- Yes
- CRM connections
- HubSpot, Salesforce, ActiveCampaign, Zoho CRM, Keap, GoHighLevel
- Address verification
- Yes
- Delivery scope
- both
