No. 9 of 28 ·Direct Mail Automation Software

ZAP~POST

Web · API

Freedom report

Two barsScore 6.4

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

ZAP~POST is ranked #9 of 28 in direct mail automation software on Freedom251. It runs on API, Web. There is a free plan. A free trial is offered.

ZAP~POST plans and pricing

All plans

Annual — Pro Free £0 monthly; plus from 0p per Zap. Up to 60,000 Zaps / year · unlimited campaigns · 2 integrations · MFA · webhooks and logs · insights zappost.com · 8 Oct 2026

Annual — Basic Free £0 monthly; plus from 0p per Zap. Up to 12,000 Zaps / year · up to 5 campaigns · 1 integration · email and chat support zappost.com · 8 Oct 2026

Annual — Premium Free £0 monthly; plus from 0p per Zap. Up to 120,000 Zaps / year · unlimited campaigns and integrations · dedicated account manager zappost.com · 8 Oct 2026

Pay As You Go — Basic Free No membership fee shown; plus from 0p per Zap. 500–unlimited Zaps / month · 1 campaign · 1 Zap format · minimum send 500 Zaps · email and chat support zappost.com · 8 Oct 2026

Monthly — Pro Free £0 monthly; plus from 0p per Zap. Up to 5,000 Zaps / month · unlimited campaigns · 2 integrations · MFA · webhooks and logs · insights zappost.com · 8 Oct 2026

Annual — Standard Free £0 monthly; plus from 0p per Zap. Up to 30,000 Zaps / year · up to 10 campaigns · 1 integration · API access and logs · phone or Meet support zappost.com · 8 Oct 2026

Compared on direct mail automation software

Free plan: No
Mail formats: postcards, letters, folded mailers, one-piece mailers, handwritten notes
Personalization level: one-to-one
API access: Yes
CRM connections: HubSpot, Ometria, Bloomreach
Address verification: Yes
Delivery scope: both

Best ZAP~POST alternatives

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The record

Product: ZAP~POST sends personalized postcards and letters automatically when real-time events or actions trigger a campaign.
Design: The web design app provides drag-and-drop editing, custom fields, uploaded images, and unique promotional or QR codes.
Integrations: Listed integrations include Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Zapier, Force24, and Shopify.
Automation connections: The FAQ says ecommerce, CRM, and CDP tools can connect by API, with StackConnect, Zapier, and Patchworks identified as connection options.
Security: ZAP~POST says it is ISO 27001 certified and links to its documentation, security policies, and compliance materials through Vanta.
Personalization and tracking: Campaigns can use recipient-specific QR codes and tracking, while conversion attribution is left to the customer using its analytics platform.
Data cleansing: The service validates recipient data and cleanses records; rejected records can receive Zap credits under the stated credit rules.
Trial: The site offers a one-off trial campaign, says no credit card is required, and advises a trial of at least 1,000 recipients.
Support: The FAQ says customers can contact the team by email, chat, or phone during UK office hours; plan support also varies by tier.
Mailing locations: The company identifies the UK as its main standard mailing location and says campaigns can also be sent in the US, Germany, the Netherlands, France, and Italy; specifications, prices, and turnaround vary by country.
Notable limit: Website pricing is based on second-class mail; first-class pricing is available by contacting the company and is not listed on the website.
Materials: ZAP~POST says its on-demand mail is printed on FSC paper from sustainable and recycled sources and that it uses biodegradable inks and recyclable paper.
Company: The site identifies ZAP~POST as a direct-mail innovation of ARC X-media Ltd and gives its address as 78 York St, London W1H 1DP.
Headquarters: London, United Kingdom
Price from: Free

Where it ranks on Freedom251

Best Direct Mail Automation Software in 2026#9 of 28

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Sources

zappost.com· checked 8 Oct 2026
zappost.com/design-your-zap/· checked 8 Oct 2026
zappost.com/partners-integrations/· checked 8 Oct 2026
zappost.com/faq/· checked 8 Oct 2026
zappost.com/esg/· checked 8 Oct 2026
zappost.com/pricing/· checked 8 Oct 2026