PlayMaker

What PlayMaker is

PlayMaker is a web-based platform for managing sports sponsorships and activations, intended for rights holders, brands, and agencies. It tracks assets, inventory, deal pipelines, activations, deliverables, and performance metrics across the sponsorship lifecycle. AI Contract Upload extracts assets and obligations from sponsorship agreements, and live inventory updates support deal proposals. Ask PlayMaker lets users ask natural-language questions about partnership data. Rights holders have Accounts/CRM, Sales Portal, and Activation Hub modules. Brand users can upload finalized contracts, generate campaigns from available assets, and manage creative approvals. Listed integrations include Salesforce, QuickBooks, Asana, Wrike, and Digideck. The platform is cloud-based, with secure hosting and backups. PlayMaker says data is encrypted and backed up, follows GDPR, CCPA, and other privacy standards, and does not sell user data; customers retain ownership of uploaded data. PlayMaker handles onboarding, which it states takes one week with no manual data entry required. All plans include live support, ongoing training, and access to the customer-success team. Pricing is on request and tailored to organization size and needs.

Who it suits

PlayMaker suits sports rights holders, brands, and agencies coordinating sponsorship assets, agreements, campaigns, and deliverables. Its separate modules address rights-holder and brand workflows.

Limits

The listed Custom plan has no displayed price; pricing is tailored to organization size and needs. No free plan or trial is stated.

Getting started

1. Visit the PlayMaker website.
2. Contact PlayMaker to request pricing tailored to your organization.
3. Complete onboarding handled by PlayMaker, stated to take one week.
4. Use the web-based platform for rights-holder or brand workflows.
5. Connect relevant listed integrations, such as Salesforce, QuickBooks, Asana, Wrike, or Digideck.

Verdict

PlayMaker combines sponsorship lifecycle tracking with contract extraction, proposal support, and different workflows for rights holders and brands. Pricing is tailored to the organization, so prospective customers need to request it.