No. 17 of 31 ·Video Ad Maker Software

Pencil

Name: Pencil
Price: 11 USD

Web · paid plans from $11/mo

Visit site Alternatives

Freedom report

One barScore 5.3

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Pencil is ranked #17 of 31 in video ad maker software on Freedom251. It runs on Web. A free trial is offered. Paid plans start at $11/mo.

Pencil plans and pricing

All plans

Core $11/mo per month, billed annually 50 generations per month · 1 workspace · chat support trypencil.com · 3 Oct 2026

Growth $44/mo per month, billed annually 250 generations per month · unlimited workspaces · direct access to product team & roadmap trypencil.com · 3 Oct 2026

Pro Not published Custom pricing Unlimited generations · unlimited users, brands & markets · dedicated customer success trypencil.com · 3 Oct 2026

Compared on video ad maker software

Free plan: No
Paid from: $11/mo

Best Pencil alternatives

See all 12

Two bars Powtoon Free tier No. 1$8/mo6.6 One bar Canva Free tier No. 2Free6.5 Two bars Kapwing Free tier No. 3$16/mo6.5 Two bars Renderforest Slideshow Maker Free tier No. 4$0.67/mo6.5 Two bars VEED Free tier No. 5Free6.5 Two bars Adobe Express Video Free tier No. 6Free6.4

The record

What it does: Pencil is a creative marketing platform that uses AI to generate advertising copy, images, and video ads.
Workflow: The platform describes a workflow spanning briefing, generation, editing, approvals, publishing, and evaluation.
Scaling: Pencil says users can generate thousands of variations from a single template and localise or translate them across markets.
Creative editing: Pencil provides a browser editor for text, image, video, and HTML, with exports including GIF, MP4, HTML5, and static formats.
Ad integrations: The integrations page lists Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360 as generally available.
Other integrations: The integrations page lists Monotype, Orange Logic, Bynder, and GWI Consumer Research as generally available.
Security: Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models.
Governance: Pencil says Pro includes data ring-fencing, AI governance controls, entity and role-based access controls, and custom third-party tooling integrations.
Support: Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success.
Free access: The pricing page says users can sign up and create six ads through a guided experience for free; full platform access requires a paid plan.
Usage limits: Core and Growth users cannot exceed their monthly generation allocation, and unused generations do not roll over.
Who it is for: Pencil describes its plans as serving solo entrepreneurs, fast-growing teams, and enterprises.
Browser support: Pencil Pro's help page says Google Chrome is the only web browser that fully supports it.
Founded: 2018
Price from: $11/mo

Where it ranks on Freedom251

Best Video Ad Maker Software in 2026#17 of 31
Best AI Ad Creative Generators in 2026#8 of 30
Best AI Graphic Design Software in 2026#18 of 30
Best AI Video Ad Makers in 2026#10 of 27
Best Ad Design Software in 2026#8 of 26
Best Ad Creative Testing Tools in 2026#4 of 24

Is Pencil yours?

Claim it for free: prove the domain, then correct facts, plans and screenshots. An editor reviews every change.

Claim it free Promote Pencil

Sources

trypencil.com/pricing· checked 3 Oct 2026
trypencil.com/the-platform· checked 3 Oct 2026
trypencil.com/integrations· checked 3 Oct 2026
trypencil.com· checked 3 Oct 2026
help.trypencil.com/en/articles/12159482-which-web-browser-· checked 3 Oct 2026