Side by side
Marpipe vs Pencil
Both stand on creative testing. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan ExtensionWeb
Marpipe combines catalog-based ad creative and feed management, with additional tools for video, AI catalogs, and SKU filtering. Free options are listed, while paid plans include per-month and per-SKU charges; businesses should also note the stated privacy-use limitation.
Visit Marpipe
Free trial Web
Pencil covers ad creation through publishing and evaluation, with multiple integrations and export formats. The free experience is limited to six guided ads; full access requires a paid plan.
Visit PencilThe facts
| Marpipe | Pencil | |
|---|---|---|
| Free plan | Yes | A free trial |
| Open source | No | No |
| Runs on | Extension, Web | Web |
| Lowest paid plan | Catalog Creative Startup: $199 a month | Basic — 50 generations annual: $11 a month |
| Plans published | 13 | 13 |
| Maker | Not published | Not published |
| Website | marpipe.com | trypencil.com |
| On creative testing | #1 of 18 | #4 of 18 |
Marpipe: what it does well
- Free options for Catalog Creative and Feed Management.
- Supports multivariate experiments and AI variant generation.
- Feed Score is available for each channel.
- Named integrations cover multiple ad and commerce platforms.
- Plans include secure SSO.
What to know first
- White Glove has a $400 minimum.
- Startup is limited to 1 channel and 1 market.
- Startup caps live designs at 3 and SKUs at 500.
- Privacy terms exclude personal, family, and household use.
Pencil: what it does well
- Free guided experience for creating six ads
- Editor supports text, image, video, and HTML
- Exports include GIF, MP4, and HTML5
- Customer data is not used to train its models
What to know first
- Full platform access requires a paid plan
- Core and Growth generations do not roll over
- Pro is fully supported only in Google Chrome
Alternatives to Marpipe Alternatives to Pencil The whole list