SaliencyLab is an AI-native ad testing platform for brands and agencies assessing creative before media spend. Its RoastIQ diagnostic evaluates five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand. BuyerLens uses synthetic-user scenario simulations to explore possible buyer resistance; these are not interviews with a real consumer panel. The Hugo agent can run RoastIQ, explore simulated interviews, query benchmarks, and display its reasoning trace in one conversation. Supported files are MP4, MOV, JPG, PNG, and WebP, with videos up to 60 seconds. GIF and HEIC are unsupported. Listed channels include Instagram Feed, Reels, and Stories, TikTok, YouTube Pre-roll and Shorts, Facebook Feed, and Display; TV is not supported. SaliencyLab says its KPI scores are modeled diagnostics, not predictions of sales, ROAS, attributed conversion, or in-market success. The free plan includes 10 analyses a month, up to three per day, but excludes BuyerLens, Hugo, and brief generation. Pro costs 99.00 EUR per month and adds those features, report export, and MCP access. REST API and webhooks are listed as private preview.
Who it is for
SaliencyLab suits brand and agency marketers or strategists who want to assess creative before media spend. Its synthetic interviews may help explore possible buyer resistance, but they are not real consumer research.
What is good
- RoastIQ evaluates creative against five named KPIs.
- Hugo combines diagnostics, interviews, and benchmarks.
- Pro includes BuyerLens and report export.
- Free plan includes 10 monthly analyses.
- Uploads are not used to train models.
What to know first
- Synthetic interviews are not a real consumer panel.
- Scores do not predict sales or in-market success.
- Free plan excludes BuyerLens and Hugo.
- GIF and HEIC files are unsupported.
Verdict
SaliencyLab brings creative diagnostics and simulated buyer scenarios into one platform, with clear limits on what its scores mean. The free plan offers a limited way to assess the workflow; Pro costs 99.00 EUR per month.
SaliencyLab plans and pricing
All plansCompared on ad creative testing tools
- Free plan
- Yes
- Creative inputs
- MP4, MOV, JPG, PNG, WebP
- Ad platforms
- Instagram Feed, Reels, Stories; TikTok; YouTube Pre-roll and Shorts; Facebook Feed; Display
- AI variant generation
- No
- Creative reporting
- advanced
