System1 Test Your Ad
What System1 Test Your Ad is
System1 Test Your Ad measures consumers’ emotional responses to advertising to predict, understand, and improve ad effectiveness. Test Your Ad Pro and Pro+ support TV, social, outdoor, audio, and print creative. Test Your Ad Screen can assess up to 100 finished long-form assets at once, returning directional results in minutes; it is available in the US and UK for finished TV, TVC, BVOD, and YouTube creative. Reports include a Star Rating for long-term market-share growth, a Spike Rating for short-term sales potential, and a Fluency Rating for brand attribution. The methodology asks consumers to choose one of seven basic emotions or neutral instead of interpreting facial expressions with an algorithm. Reports are delivered from 24 hours and can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF, or CSV. Competitive Edge updates daily with new US and UK TV campaigns and offers predictive performance reports 24 to 48 hours after airing; it covers 108 categories in those markets. The web service is paid, with pricing on request and a 14-day trial; there is no free plan.
Who it suits
Test Your Ad suits advertising teams assessing creative across media, from scripts and storyboards to finished films. Competitive Edge may suit customers seeking daily US and UK TV campaign updates within its listed categories.
What it does well
- Test Your Ad Screen handles up to 100 assets at once.
- Reports include ratings for growth, sales potential, and attribution.
- Reports can be exported as PPT, PDF, or CSV.
- Competitive Edge updates US and UK TV campaigns daily.
What to know first
- There is no free plan.
- Pricing is available on request.
- Test Your Ad Screen availability is limited to the US and UK.
Limits
There is no free plan. Pricing is on request, with a 14-day trial; Competitive Edge offers a two-week trial and is listed for US and UK coverage across 108 categories.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Test Your Ad Competitive Edge | Customized subscription package based on category coverage · US and UK markets · 108 categories | On request |
As system1group.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the System1 Test Your Ad website
- Request a demo with an expert to discuss use cases
- Choose Pro, Pro+, Screen or Competitive Edge coverage
- Submit creative such as scripts, storyboards, animatics or finished assets
- Use the web workspace to review or export reports
Verdict
Test Your Ad offers several ways to assess advertising, including emotional-response ratings and asset screening. Availability differs by product: Screen and Competitive Edge are specified for US and UK coverage.
Questions
What platforms does Test Your Ad support?
It is accessed on the web. Listed ad platforms include TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio and podcasts.
What does Test Your Ad measure?
It measures consumers’ emotional responses and reports Star, Spike and Fluency Ratings for different advertising outcomes.
Is there a free plan?
No. The service is paid, pricing is available on request, and a 14-day trial is listed.
How quickly are reports delivered?
Reports are delivered from 24 hours. Competitive Edge predictive reports are available 24 to 48 hours after airing.
Where is Competitive Edge available?
The listed coverage is the US and UK across 108 categories.
Facts from System1 Test Your Ad's own pages
- Ad formats
- Test Your Ad Pro and Pro+ support TV, social, outdoor, audio and print creative. · system1group.com, 8 Oct 2026
- Competitive Edge
- Competitive Edge updates daily with new US and UK TV campaigns, with predictive performance reports available 24 to 48 hours after airing. · system1group.com, 8 Oct 2026
- Competitive Edge limits
- Competitive Edge is currently offered in the US and UK across 108 categories; System1 invites inquiries about additional market and category coverage. · system1group.com, 8 Oct 2026
- Founded
- 2006 · system1group.com, 28 Sept 2026
- Headquarters
- London, United Kingdom · system1group.com, 28 Sept 2026
- Integrations
- The product page says Test Your Ad Social was researched and validated with TikTok and describes consistent emotional measurement across TV, OOH and social. · system1group.com, 8 Oct 2026
- Methodology
- The methodology asks consumers to select one of seven basic emotions or neutral rather than using an algorithm to interpret facial expressions. · system1group.com, 8 Oct 2026
- Metrics
- Reports include Star Rating for long-term market-share growth, Spike Rating for short-term sales potential and Fluency Rating for brand attribution. · system1group.com, 8 Oct 2026
- Pricing
- System1 asks customers to contact it about pricing; the Competitive Edge page says subscription packages are customized by categories of interest. · system1group.com, 8 Oct 2026
- Purpose
- Test Your Ad measures consumers’ emotional responses to predict, understand and improve advertising effectiveness. · system1group.com, 8 Oct 2026
- Report delivery
- Test Your Ad reports are delivered from 24 hours, and results can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF or CSV. · system1group.com, 8 Oct 2026
- Screening
- Test Your Ad Screen can screen up to 100 finished long-form assets at a time and returns directional results in minutes. · system1group.com, 8 Oct 2026
- Screening availability
- Test Your Ad Screen is available in the US and UK for finished TV, TVC, BVOD and YouTube creative. · system1group.com, 8 Oct 2026
- Support
- System1 offers a demo with an expert to discuss use cases and provide a hands-on platform demonstration. · system1group.com, 8 Oct 2026
- Trial
- New Competitive Edge users get a two-week free trial to view competitor ads and effectiveness metrics. · system1group.com, 8 Oct 2026
Where System1 Test Your Ad stands on Freedom251
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