Freedom251 › Social Customer Service Software
Pancake
What Pancake is
Pancake is a paid business messaging platform that brings customer conversations from multiple channels into one workspace. Teams can assign conversations, apply filters and tags, send automatic quick replies, manage permissions, track orders, use CRM and analytics, and manage comments. Businesses can capture orders from conversations and livestreams, then use conversion-event data to optimize advertising. Listed connections include Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat. Pancake provides a public API token and webhooks that deliver real-time event payloads to an HTTPS server. Web, Android, iOS, and API access are listed, with mobile apps linked from the maker’s site. The service is based in Hanoi, Vietnam. It has no free plan but advertises a 14-day free trial with unlimited features. Small, Standard, and Business summaries specify platform, user, and six-month terms, with no support.
Who it suits
Pancake suits individual businesses, early-stage e-commerce, SMEs, and companies with many customers, according to its plan descriptions. It is useful for teams managing social conversations, orders, and messaging-channel integrations.
What it does well
- Unifies conversations across listed channels
- Includes CRM, analytics, and order tracking
- Offers API tokens and real-time webhooks
- 14-day trial with unlimited features
- Provides Android, iOS, and web access
What to know first
- No free plan
- Paid service
- Plan summaries list no support
Limits
The trial is limited to 14 days, although it advertises unlimited features. Small lists one platform and three users, Standard three platforms and three users, and Business six platforms and ten users, each for six months; their summaries say no support.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Standard | 3 platforms · 3 users · 6 months · no support | On request |
| Small | 1 platform · 3 users · 6 months · no support | On request |
| Business | 6 platforms · 10 users · 6 months · no support | On request |
As pancake.biz lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Pancake website
- Start the advertised 14-day free trial
- Choose a Small, Standard, or Business plan
- Connect supported channels such as Facebook, Instagram, or WhatsApp
- Invite users within the plan allowance
- Use the web app or install the iOS or Android app
- Create an API token and configure HTTPS webhooks if needed
Verdict
Pancake combines multichannel messaging, commerce workflows, integrations, and API tools.
Questions
Is Pancake free?
No. Pancake is paid and has no free plan, but a 14-day free trial with unlimited features is advertised.
Which platforms are available?
Pancake lists web, API, iOS, and Android platforms.
What channels can it connect?
Documented connections include Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat.
Does Pancake provide an API?
Yes. It provides a public API token and webhooks that send real-time events to an HTTPS server.
What plans are listed?
The listed plans are Small, Standard, and Business. Their summaries specify platform counts, user counts, a six-month term, and no support.
Where is Pancake based?
Pancake is headquartered in Hanoi, Vietnam.
Facts from Pancake's own pages
- API
- Pancake provides a public API token and webhooks that send real-time event payloads to an HTTPS server. · docs.pancake.biz, 3 Oct 2026
- Features
- Features include conversation assignment, filters and tags, automatic quick replies, user permissions, order tracking, CRM, analytics, and API access. · pancake.id, 3 Oct 2026
- Headquarters
- The maker lists its headquarters at Vinhomes Smart City, Tay Mo, Hanoi, Vietnam. · pancake.id, 3 Oct 2026
- Integrations
- Pancake documentation lists connections including Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat. · docs.pancake.biz, 3 Oct 2026
- Intended users
- The maker describes Small as suitable for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers. · pancake.id, 3 Oct 2026
- Mobile apps
- The maker’s site links to Pancake apps on the Apple App Store and Google Play. · pancake.id, 3 Oct 2026
- Product
- Pancake combines customer conversations from multiple channels in one business messaging platform. · pancake.biz, 3 Oct 2026
- Sales workflows
- Pancake can capture orders from conversations and livestreams and use conversion event data to optimize advertising. · pancake.biz, 3 Oct 2026
- Security
- Pancake advises users to keep API tokens out of client-side code, browser extensions, and public repositories, and to revoke compromised tokens. · docs.pancake.biz, 3 Oct 2026
- Support
- The pricing page lists customer support by chat, online meeting, or onsite, while the Small, Standard, and Business plan summaries each say no support. · pancake.id, 3 Oct 2026
- Trial
- The pricing page advertises a 14-day free trial with unlimited features. · pancake.id, 3 Oct 2026
Where Pancake stands on Freedom251
- Social Customer Service Software#13 of 34