Pancake

Web · Android · iPhone · API

Freedom report

Two barsScore 5.1

Pancake is ranked #24 of 34 in social customer service software on Freedom251. It runs on Android, API, iOS, Web. A free trial is offered.

Pancake plans and pricing

Standard 3 platforms · 3 users · 6 months · no support pancake.id · 3 Oct 2026

Small 1 platform · 3 users · 6 months · no support pancake.id · 3 Oct 2026

Business 6 platforms · 10 users · 6 months · no support pancake.id · 3 Oct 2026

Product: Pancake combines customer conversations from multiple channels in one business messaging platform.
Features: Features include conversation assignment, filters and tags, automatic quick replies, user permissions, order tracking, CRM, analytics, and API access.
Sales workflows: Pancake can capture orders from conversations and livestreams and use conversion event data to optimize advertising.
Integrations: Pancake documentation lists connections including Facebook, Instagram, TikTok, Shopee, Lazada, Google Messaging, WhatsApp, Zalo, Line, Tokopedia, and website chat.
API: Pancake provides a public API token and webhooks that send real-time event payloads to an HTTPS server.
Security: Pancake advises users to keep API tokens out of client-side code, browser extensions, and public repositories, and to revoke compromised tokens.
Mobile apps: The maker’s site links to Pancake apps on the Apple App Store and Google Play.
Trial: The pricing page advertises a 14-day free trial with unlimited features.
Support: The pricing page lists customer support by chat, online meeting, or onsite, while the Small, Standard, and Business plan summaries each say no support.
Intended users: The maker describes Small as suitable for individual businesses and early-stage e-commerce, Standard for SMEs, and Business for companies with many customers.
Headquarters: Hanoi, Vietnam

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