OptinMonster

Name: OptinMonster
Price: 27 USD

Paid Web

What OptinMonster is

OptinMonster is web-based lead generation software for businesses building a customer base and revenue. It creates campaigns including popups, floating bars, welcome gates, sidebar forms, slide-ins, content lockers, countdown timers, coupon campaigns, and embedded forms. A drag-and-drop builder provides templates or lets users create designs from scratch without coding. Targeting options include Exit Intent, device, page, and geolocation conditions, as well as referral, cookie, cart-abandonment, and form-abandonment targeting. The Plus plan includes A/B testing and full analytics reporting. Email providers and CRMs can be connected through existing integrations, Custom HTML, Zapier, or webhooks. OptinMonster says it can be installed on nearly any website that allows custom JavaScript in page bodies; its Growth plan lists Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress. The maker identifies marketing agencies, bloggers, ecommerce websites, and small businesses as intended users. There is no free plan or trial. Plans are listed as Basic at $7 a year, Plus at $27 a year, Pro at $37 a year, and Growth at $67 a year.

Who it suits

OptinMonster is aimed at marketing agencies, bloggers, ecommerce websites, and small businesses seeking lead-generation campaigns. It fits websites that allow custom JavaScript in page bodies.

What it does well

Campaigns include popups, forms, and countdown timers.
Builder offers templates and coding-free design.
Targeting includes device, page, and geolocation conditions.
Plus plan includes A/B testing and analytics.
Connects with email providers and CRMs.

What to know first

No free plan or trial.
Website must allow custom JavaScript in page bodies.
Basic plan lists one site and 2,500 campaign impressions.
Renewal prices are higher than listed initial prices.

Limits

The Basic plan covers 1 site and 2,500 campaign impressions. There is no free plan or free trial; paid plans are listed from $21/mo.

Plans

Plan	Billed and limits	Price
Plus	$324 billed today; renews at normal $570/yr · Up to 2 sites · 10,000 campaign impressions	$27 a year
Pro	$444 billed today; renews at normal $870/yr · Up to 3 sites · 25,000 campaign impressions	$37 a year
Growth	$804 billed today; renews at normal $1,470/yr · Up to 5 sites · 100,000 campaign impressions	$67 a year
Basic	$84 billed today; renews at normal $210/yr · 1 site · 2,500 campaign impressions	$7 a year

As optinmonster.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

Open the OptinMonster website
Choose a listed paid plan
Install it on a website that permits custom JavaScript in page bodies
Connect an email provider or CRM through an integration, Custom HTML, Zapier, or webhook
Build a campaign with the drag-and-drop builder
Apply targeting conditions and publish the campaign

Verdict

OptinMonster offers varied campaign formats, targeting, and integrations through a web-based builder. Review the plan limits and renewal terms before choosing a tier.

Questions

How much does OptinMonster cost?

OptinMonster is paid, with pricing shown from $21/mo. Annual listings show Basic at $7 a year, Plus at $27 a year, Pro at $37 a year, and Growth at $67 a year.

Is there a free plan or trial?

OptinMonster has no free plan and no free trial.

Which platforms does OptinMonster support?

It is available on the web and can be installed on nearly every website platform that allows custom JavaScript in page bodies. Growth lists Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress.

Does OptinMonster support A/B testing?

Yes. The Plus plan includes A/B testing and full analytics reporting.

Can it connect to email providers or CRMs?

Yes. Connections can use existing integrations, Custom HTML, Zapier, or webhooks.

Who makes OptinMonster?

OptinMonster launched in 2013 and has served businesses ranging from small independent companies to Fortune 500 companies.

Facts from OptinMonster's own pages

Audience: The maker identifies marketing agencies, bloggers, ecommerce websites, and small businesses as intended users. · optinmonster.com, 8 Oct 2026
Builder: Its drag-and-drop builder supports pre-made templates and building designs from scratch without coding. · optinmonster.com, 8 Oct 2026
Campaign formats: Campaign types include lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide ins, content lockers, countdown timers, coupon campaigns, and embedded forms. · optinmonster.com, 8 Oct 2026
Commerce support: The Growth plan lists integrations or platforms including Shopify, WooCommerce, Magento, Easy Digital Downloads, and MemberPress. · optinmonster.com, 8 Oct 2026
Company history: The About page says OptinMonster launched in 2013 and has served small independent businesses through Fortune 500 companies. · optinmonster.com, 8 Oct 2026
Founded: 2013 · optinmonster.com, 28 Sept 2026
Guarantee: The pricing page offers a 14-day money-back guarantee if the customer does not experience positive ROI. · optinmonster.com, 8 Oct 2026
Integrations: The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks. · optinmonster.com, 8 Oct 2026
Purpose: OptinMonster provides lead generation software intended to help businesses grow their customer base and revenue. · optinmonster.com, 8 Oct 2026
Reliability: The maker says account data is replicated across database servers in multiple geographic locations and its infrastructure uses redundant Amazon storage and servers. · optinmonster.com, 8 Oct 2026
Security: The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities. · optinmonster.com, 8 Oct 2026
Support: The maker describes its support as world-class and says support professionals are available to help customers with their strategy. · optinmonster.com, 8 Oct 2026
Targeting: Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting. · optinmonster.com, 8 Oct 2026
Testing and analytics: The Plus plan includes A/B testing and full analytics reporting. · optinmonster.com, 8 Oct 2026
Website requirement: The maker says OptinMonster can be installed on nearly every website platform, provided the website allows custom JavaScript in its pages’ body. · optinmonster.com, 8 Oct 2026