Freedom251 › Real Estate CRM Software
Zurple
by Zurple
What Zurple is
Zurple is paid, web-based software for real estate agents that automates client generation through personalized communication. Its behavior-driven email and SMS messages can reflect interests such as city and price range, and a new lead may receive 200 or more messages through templates or user-created campaigns. The CRM categorizes leads by behavior, highlights hot leads, and supports tagging, grouping, and team routing rules. Zurple also provides a customizable branded IDX website with MLS listings, property search, lead capture, school information, mobile-responsive design, SEO friendliness, and lead-behavior tracking. Zapier can import leads from many real estate sources, including Zillow and Realtor.com. Lead inventory is limited by city, ZIP code, and neighborhood, so availability in a preferred area may run out. Pricing is by quote and can vary with geography for purchased leads.
Who it suits
Zurple is aimed at Realtors and real estate teams seeking automated lead nurturing, routing, and an IDX website. It may fit organizations that want communication and lead management in one web service.
What it does well
- Behavior-based email and SMS
- CRM identifies hot leads
- Customizable branded IDX website
- Team routing and lead tagging
- Zapier lead importing
What to know first
- Lead inventory may run out
- Pricing varies by geography
- No free plan listed
- Web platform only
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Zurple system | Pricing varies by factors; discount when purchased with Zurple leads | On request |
As zurple.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Zurple combines automated multi-channel nurturing, a behavior-focused CRM, and IDX website tools for real estate client generation. Prospective buyers should confirm lead availability in their target areas and obtain a quote.
Facts from Zurple's own pages
- Audience
- Zurple describes its product as a client generation platform for real estate agents and says it serves Realtors. · zurple.com, 11 Oct 2026
- Campaigns
- New leads may receive a series of 200 or more personalized email and SMS messages, and users can choose templates or create campaigns. · zurple.com, 11 Oct 2026
- Company
- Zurple says it was founded in 2009 and is headquartered in Hunt Valley, Maryland. · zurple.com, 11 Oct 2026
- CRM
- Its CRM categorizes leads based on behavior, surfaces hot leads, and supports team routing rules, tagging, and grouping. · zurple.com, 11 Oct 2026
- Founded
- 2009 · zurple.com, 28 Sept 2026
- Headquarters
- Hunt Valley, MD · zurple.com, 28 Sept 2026
- IDX websites
- The platform includes a customizable branded IDX website with MLS listings, property search, and lead capture tools. · zurple.com, 11 Oct 2026
- Integrations
- Zurple says Zapier can import leads from most real estate lead sources, and names Zillow and Realtor.com as examples of listing portals. · zurple.com, 11 Oct 2026
- Lead availability
- Zurple says its lead inventory is limited by city, ZIP code, and neighborhood and may run out in a preferred area. · zurple.com, 11 Oct 2026
- Lead nurturing
- It sends behavior-driven email and SMS messages personalized to a lead’s interests, such as city and price range. · zurple.com, 11 Oct 2026
- Lead routing
- Yes · zurple.com, 22 Sept 2026
- Pricing
- Pricing varies by factors including geography for purchased leads; Zurple says to contact it for a quote. · zurple.com, 11 Oct 2026
- Privacy
- The privacy policy states that it does not sell personal information or share it with third parties for targeted advertising or cross-context behavioral advertising. · zurple.com, 11 Oct 2026
- Purpose
- Zurple is an all-in-one software system designed to automate real estate client generation with personalized, timely communication. · zurple.com, 11 Oct 2026
- Security
- The privacy policy says Zurple uses technical, administrative, and physical security measures, including encryption of sensitive information, and regularly reviews its procedures. · zurple.com, 11 Oct 2026
- Support
- The contact page lists [email protected] for customer support and [email protected] for onboarding and IDX help. · zurple.com, 11 Oct 2026
- Website features
- IDX website features listed include school information, mobile responsive design, SEO friendliness, and lead behavior tracking. · zurple.com, 11 Oct 2026
Where Zurple stands on Freedom251
- Real Estate CRM Software#182 of 249
- Lead Generation Software#50 of 52