Moz Local

What Moz Local is

Moz Local helps businesses manage local listings and online visibility through accurate business information and data-driven insights. It syncs listing data across search engines, directories, social media, apps, and data aggregators, and identifies missing fields or listings that need attention. The service includes Google Business Profile tools and citation management. Review tools bring together monitoring, reading, and replies from multiple sites, with alerts and response-time tracking; sentiment analysis highlights common themes in customer feedback. Local Grid shows keyword rankings for specific locations and compares businesses with competitors. Users can plan and schedule social posts across locations and platforms with a calendar and post templates. Reporting can use pre-made templates or custom reports. Moz Local works with Google Business Profile, Facebook, Instagram, TikTok, and more. It is intended for local businesses, agencies, franchises, and multi-location businesses, though businesses with more than 50 locations are directed to contact sales. Local businesses in the United States, Canada, and the United Kingdom can use the service. Subscriptions are billed monthly or annually per business location, separately from Moz Pro. Lite costs $14 a month billed monthly; Preferred costs $20 a month billed monthly.

Who it suits

Moz Local may suit local businesses, agencies, franchises, and multi-location businesses in the United States, Canada, or the United Kingdom. Businesses with more than 50 locations are directed to contact sales.

Limits

Lite includes listing distribution and synchronization, Google Business Profile management, and listing health and visibility monitoring. Review management and social publishing are included with Preferred; Elite adds expanded local visibility and reporting.

Getting started

1. Visit the Moz Local website.
2. Choose Lite at $14 a month or Preferred at $20 a month, both billed monthly.
3. Plan for a subscription for each business location.
4. Use Google Business Profile management and listing synchronization to manage business data.
5. For help connecting Google or Facebook, contact the Help Team at [email protected].

Verdict

Moz Local combines listing synchronization, review management, local ranking views, social publishing, and reporting. Account for per-location billing and its supported countries when considering the service.