Side by side

GMB Briefcase vs Moz Local

Both stand on local seo software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

GMB Briefcase

Free trial Web

GMB Briefcase brings profile management, local tracking, reviews, and reporting into one web service. Compare each plan’s listing and monthly credit allowance with the number of locations you manage.

Visit GMB Briefcase

Moz Local combines listing synchronization, review management, local ranking views, social publishing, and reporting. Account for per-location billing and its supported countries when considering the service.

Visit Moz Local

The facts

	GMB Briefcase	Moz Local
Free plan	A free trial	No
Open source	Not published	Not published
Runs on	Web	Web
Lowest paid plan	Business: $99 a month	Lite: $14 a month
Plans published	3	3
Maker	GMB Briefcase	Moz Local
Website	gmbbriefcase.com	moz.com
On local seo software	#57 of 100	#61 of 100

GMB Briefcase: what it does well

Google profile and local SEO tools
Multi-location dashboard management
AI post and review assistance
White-label reports and subdomain
Role-based account access

What to know first

No free plan
Plans start at $99 a month
Higher tiers are needed for more listings and credits
Facebook monitoring depends on the plan

Moz Local: what it does well

Syncs business listings across multiple types of online channels.
Review tools include alerts and response-time tracking.
Local Grid displays rankings at specific locations.
Supports social scheduling across locations and platforms.
Reports can use templates or custom setups.

What to know first

Not listed as available outside the United States, Canada, and United Kingdom.
Subscriptions are charged per business location.
Moz Local requires a separate subscription from Moz Pro.
Businesses with more than 50 locations must contact sales.

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