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Maji

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What Maji is

Maji is a financial wellbeing platform for employers, partners and employees, with tools for managing money, learning about finances and getting personal guidance. Users can connect accounts through open banking to see account information, track spending, set budgets and savings goals, and plan ahead. Maji says it does not move or control connected funds. Employees can get one-to-one support from financial coaches, advisers and other specialists, alongside personalised learning journeys, on-demand material and monthly live masterclasses. Its individual offering includes six salary sacrifice scheme types, such as pension and workplace nursery schemes; partner offers include retail discounts and grocery deals. Employers receive anonymised aggregated trends rather than employees’ bank details or personal finance data, according to Maji. The service covers topics including debt, pensions, investments, housing and family costs. It is available on web, Android and iOS. The individual free version is listed as free; employer pricing is on request, and employees pay nothing for included employer features.

Who it suits

Maji suits employers and organisations serving individuals that want to offer financial wellbeing tools, coaching and learning. Its individual offer also addresses self-employed people, who are invited to join a waitlist.

What it does well

  • Account tracking, budgets and savings goals
  • One-to-one financial coaching is available
  • Personalised learning and monthly masterclasses
  • Employers receive anonymised aggregated trends
  • Web, Android and iOS access

What to know first

  • Google Play says availability is currently through an employer
  • Self-employed people are invited to join a waitlist
  • Employer pricing is available on request

Limits

The Google Play listing says Maji is currently available only through an employer. Self-employed people are invited to join a waitlist; the individual free version is described as available after leaving an employer.

Plans

PlanBilled and limitsPrice
Individual free versionAvailable after leaving an employer; free or paid options, with no prices statedFree
Employer subscriptionEmployer subscription; included features cost employees nothingOn request

As maji.io lists them, read 30 Sept 2026. The maker's own page has the final word.

Getting started

  1. Visit maji.io.
  2. Use the web service or look for Maji on Android or iOS.
  3. For employer access, ask your employer about the subscription.
  4. If self-employed, join the waitlist from Maji’s individual page.
  5. For questions, email [email protected] or use the site chat button.

Maji brings account tracking, budgeting, savings goals and financial planning into a workplace wellbeing service. It suits employers that want coaching and education alongside everyday money tools, and employees whose organisation provides access. For individuals outside that route, availability is a real constraint.

Overview

Maji is a UK financial wellbeing platform for employers, partners and employees. Its combination of money management, one-to-one guidance, learning and workplace benefits gives organisations several ways to support employees in one service. The breadth is useful, but whether it reaches an individual depends on their employer or partner.

Users can connect accounts to view financial information, while Maji says it does not move or control their money. Employees can also track spending, set budgets and savings goals, and plan ahead. Maji says employers receive anonymised aggregated trends rather than access to an employee’s bank details or personal finance data.

Key features

Coaching, planning and learning

Employees can seek one-to-one help from qualified financial coaches, advisors and other specialists, and use personalised action plans to turn financial concerns into next steps. The subject coverage is broad: budgeting, saving, borrowing and debt, pensions and retirement, investments, mortgages and home buying, salary sacrifice, family costs, wills and estate planning, financial resilience and money mindset. This range can serve people at different stages of life, although the value of the coaching and learning depends on employees engaging with them.

Personalised learning journeys, on-demand materials and live monthly masterclasses add structured education to the individual support. Employers also get a dashboard, while the platform’s all-in-one benefits hub is designed to bring offers inside or outside Maji together. For partners, integration with existing offers may make the service a more natural fit than a separate destination for users.

Workplace benefits and security

Maji’s individual page describes six salary sacrifice schemes, including pension and workplace nursery schemes. Its partner page also describes retail deals and discounts, including grocery offers from Tesco, Asda and Sainsbury’s. These benefits extend the service beyond financial education, though their relevance will vary by employee and organisation.

Maji says it is ISO 27001 certified, handles data under GDPR, encrypts data in transit and at rest with 256-bit encryption, and conducts external security testing. Maji Financial Wellbeing Ltd is registered with the FCA as the PSD agent of Bud Financial Ltd.

Pricing

Maji uses a freemium model. The Individual free version costs nothing and is available after leaving an employer; free or paid options are described, but no prices are stated for paid options. Self-employed people are invited to join a waitlist, so this is not a straightforward individual sign-up route for everyone seeking support.

The Employer subscription has custom pricing, and its included features cost employees nothing. This makes the employer route the practical fit for organisations, but employers need to request pricing before assessing the budget. No seat minimums or quotas are stated.

Platforms

Maji is available on Android, iOS and the web, with web and mobile access channels. The Google Play listing says it is currently available only through an employer. Self-employed people are directed to a waitlist, while the individual free version is described as available after leaving an employer.

Who it's for

Maji is aimed at SMEs and corporates seeking an employee financial wellbeing service, as well as partner organisations serving individuals. Employees who want account views, financial guidance and workplace benefits in the same hub are the clearest end users. It is a weaker fit for people who need immediate standalone access without an employer or partner connection.

Pros and cons

  • Pro: Money tools, coaching, personalised plans and education cover both day-to-day budgeting and longer-term decisions.
  • Pro: Employer-facing privacy protections keep personal finance data and bank details from employer view, according to Maji.
  • Pro: Salary sacrifice schemes and retail offers add workplace benefits beyond coaching and learning.
  • Con: Access is currently employer-based on Google Play, and self-employed users must join a waitlist.
  • Con: Employer pricing is custom, so organisations cannot compare costs from a set subscription price.
  • Con: Maji says it does not move or control money, so account connection supports visibility rather than money movement.

Alternatives

Choose FinFit if you want a free financial wellness program with educational content, a financial assessment and dashboard; availability also depends on the employer. OneEleven LaunchPad may suit employers prioritising a permanently free organisation plan with no enrollment caps or expiration and up to three complimentary coaching sessions per employee. For large enterprise accounts, BrightDime offers a free solution with a 5,000-user minimum and one-on-one coaching, account aggregation and custom events as add-ons.

Clarity FW is an option for web-based financial education and adviser tools, with a free per-employee plan and a separate Discounts & Rewards plan priced at 2.99. GreenPath LearningLab+ may fit organisations seeking a free partnership-based learning tier with printable completion certificates and aggregate usage reporting. Money & Life is free for everyone and includes up to three free 60-minute mentoring sessions.

Consider BrightPlan if you want an employer-paid financial wellness program with negotiated subscription pricing. Brightside Financial Care is another freemium alternative.

Browse more options in Financial Wellness Software.

Verdict

Maji is a strong fit for employers and partners that want a broad employee financial wellbeing hub combining account visibility, coaching, education and workplace benefits. Its main advantage is that those elements sit together, with employer access to aggregated trends rather than employees’ personal finance data. Look elsewhere if you need individual access today without an employer route, or if a fixed employer price is essential to your decision.

Verdict

Maji combines money-management tools with coaching, learning and workplace benefits. Access depends on employer availability, while its individual option is listed as free with no price stated for paid options.

Questions

Is Maji free?

Maji lists an Individual free version at no cost. The employer subscription costs employees nothing; employer pricing is available on request.

Which platforms does Maji support?

Maji lists web, Android and iOS access.

Can I use Maji without an employer?

The Google Play listing says it is currently available only through an employer. Maji invites self-employed people to join a waitlist and lists an individual free version as available after leaving an employer.

Does Maji offer financial coaching?

Yes. Employees can access one-to-one support from qualified financial coaches, advisors and other specialists.

What financial topics does Maji cover?

Topics include budgeting, saving, borrowing and debt, pensions and retirement, investments, mortgages and home buying, salary sacrifice, family costs, wills and estate planning, financial resilience and money mindset.

Who makes Maji and where is it based?

Maji is based in Beckenham, Kent, United Kingdom. Maji Financial Wellbeing Ltd is registered with the FCA as the PSD agent of Bud Financial Ltd.

Facts from Maji's own pages

Audience
Maji describes its employer solution as serving SMEs and corporates and its partner offer as built for organisations serving individuals. · maji.io, 30 Sept 2026
Availability limit
The Google Play listing says Maji is currently available only through an employer, while its individual page invites self-employed people to join a waitlist. · maji.io, 30 Sept 2026
Deals
The partner page describes exclusive retail deals and discounts, including grocery offers from Tesco, Asda and Sainsbury’s. · maji.io, 30 Sept 2026
Education
Maji offers personalised learning journeys, on-demand learning materials and live monthly masterclasses. · maji.io, 30 Sept 2026
Employer data access
Maji says employers do not see an employee’s bank details or personal finance data, and receive anonymised aggregated trends. · maji.io, 30 Sept 2026
Financial coaching
Employees can access one-to-one support from qualified financial coaches, advisors and other specialists. · maji.io, 30 Sept 2026
Headquarters
Beckenham, Kent, United Kingdom · maji.io, 28 Sept 2026
Integrations
Maji says its platform is designed to integrate smoothly into partners’ existing offers and includes an all-in-one hub for benefits inside or outside the Maji offering. · maji.io, 30 Sept 2026
Money management
The platform provides tools to track accounts and spending, set budgets and savings goals, and plan for future finances. · maji.io, 30 Sept 2026
Open banking
Users can connect financial accounts to view account information, and Maji says it does not move or control their money. · play.google.com, 30 Sept 2026
Product
Maji is a UK financial wellbeing platform for employers, partners and employees. · maji.io, 30 Sept 2026
Regulatory status
Maji Financial Wellbeing Ltd is registered with the FCA as the PSD agent of Bud Financial Ltd. · maji.io, 30 Sept 2026
Salary sacrifice
The individual page says Maji offers six types of salary sacrifice scheme, including pension and workplace nursery schemes. · maji.io, 30 Sept 2026
Security
Maji says it is ISO 27001 certified, handles data under GDPR, encrypts data in transit and at rest with 256-bit encryption, and conducts external security testing. · maji.io, 30 Sept 2026
Support
The maker lists [email protected] and says users can ask questions through the site chat button. · maji.io, 30 Sept 2026

Where Maji stands on Freedom251

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