Freedom251 › Email Marketing Software
MailOptin
What MailOptin is
MailOptin is a WordPress plugin for lead generation, email automation, and newsletters, and it requires a WordPress website. It runs on self-hosted and web setups, offering lightbox popups, notification bars, slide-ins, sidebar widgets, and inline forms. Lead-generation tools include exit-intent targeting, A/B testing, and content locking. The plugin can send new-post notifications and scheduled digests to subscribers or WordPress users, and newsletters can be sent from the WordPress dashboard through supported email services. Listed integrations include Mailchimp, ActiveCampaign, Salesforce, Brevo, HubSpot, WooCommerce, and other email, CRM, and WordPress tools. Consent checkboxes can pass details to providers as custom fields, tags, or API data, depending on the provider. Pricing is freemium: MailOptin Lite is free, Standard costs $99 a year for one site, Pro $289 a year for three, Agency $499 a year for unlimited sites, and Lifetime Pro $999 a month as a single payment.
Who it suits
MailOptin suits internet marketers, entrepreneurs, developers, bloggers, eCommerce websites, and businesses with an online presence. It is for WordPress site owners needing forms, automated messages, segmentation, testing, or newsletters.
What it does well
- Multiple opt-in form formats
- Supports email automation and audience segmentation
- Includes A/B testing and content locking
- Integrates with major email and CRM tools
- Free Lite plan available
What to know first
- Requires a WordPress website
- Free plugin has limited features
- No free trial
- Paid plans have site limits except Agency
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Standard | per year · 1 site · Lead generation · No email automation · No newsletters | $99 a year |
| Pro | per year · 3 sites · Lead generation · Email automation · Newsletters | $289 a year |
| Agency | per year · Unlimited sites · Lead generation · Email automation · Newsletters | $499 a year |
| MailOptin Lite | Free plugin · Limited features | Free |
| Lifetime Pro | single payment · Pro plan · Lifetime updates · Premium features | $999, paid once |
As mailoptin.io lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
MailOptin combines WordPress lead capture with automation, newsletters, testing, and integrations. Its free limited plugin offers an entry point, while paid tiers expand sites and messaging capabilities.
Facts from MailOptin's own pages
- A/B testing
- Yes · mailoptin.io, 20 Sept 2026
- Automated email
- It can send new-post notifications and scheduled post digests to subscribers or WordPress users. · mailoptin.io, 12 Oct 2026
- Campaign targeting
- Its lead generation features include exit-intent technology, A/B testing, and content locking for subscribers. · mailoptin.io, 12 Oct 2026
- Consent tools
- MailOptin can add a consent checkbox to opt-in forms and pass consent details to an email service provider as a custom field, tag, or through its API, depending on the provider. · mailoptin.io, 12 Oct 2026
- Email automation
- Yes · mailoptin.io, 20 Sept 2026
- Free plan
- Yes · mailoptin.io, 20 Sept 2026
- Integrations
- Listed integrations include Mailchimp, ActiveCampaign, Salesforce, Brevo, HubSpot, WooCommerce, and many other email, CRM, and WordPress tools. · mailoptin.io, 12 Oct 2026
- Newsletters
- Users can create and send email newsletters from the WordPress dashboard to site users, customers, or subscribers on supported email services. · mailoptin.io, 12 Oct 2026
- Opt-in forms
- It offers lightbox popups, notification bars, slide-ins, sidebar widgets, and inline forms. · mailoptin.io, 12 Oct 2026
- Payment security
- The terms state that MailOptin does not store credit card information on its server. · mailoptin.io, 12 Oct 2026
- Performance
- The pricing FAQ says MailOptin uses asynchronous operation, caching, and cache-busting techniques to limit performance impact. · mailoptin.io, 12 Oct 2026
- Privacy
- MailOptin's privacy policy says it takes reasonable steps to protect personal data and only transfers it where adequate controls are in place. · mailoptin.io, 12 Oct 2026
- Product
- MailOptin is a WordPress plugin for lead generation, email automation, and newsletters, and requires a WordPress website. · mailoptin.io, 12 Oct 2026
- Refunds
- The stated refund period is 14 days from purchase, subject to the terms' conditions. · mailoptin.io, 12 Oct 2026
- Audience segmentation
- Yes · mailoptin.io, 20 Sept 2026
- Support
- A valid license includes priority email support for setup and usage questions, but not customization beyond advertised features. · mailoptin.io, 12 Oct 2026
- Who it is for
- The pricing page identifies internet marketers, entrepreneurs, developers, bloggers, eCommerce websites, and businesses with an online presence as potential users. · mailoptin.io, 12 Oct 2026
Where MailOptin stands on Freedom251
- Email Marketing Software#60 of 188