Luster

What Luster is

Luster is a predictive enablement platform for go-to-market and customer-facing sales teams. It identifies skill gaps, predicts readiness risks, and recommends practice before customer conversations. Skill maps and an individualized skill index show strengths and areas to develop. For hiring, Luster benchmarks candidates against top performers and creates onboarding plans based on their skill gaps. Practice includes simulated sales scenarios, targeted drills, AI feedback, and readiness certification. Reps receive AI-generated coaching after practice sessions and calls, while managers get coaching prompts and development-plan recommendations. EchoIQ analyzes real customer calls to identify skill application, execution gaps, and coaching needs. The platform also offers personalized training, performance visibility, automated readiness certifications, manager analytics, a sales content library, role-play coaching, and certification workflows. Luster says it integrates with systems in a customer’s tech stack, but does not name specific integrations in the opened product pages. It describes its security posture as SOC 2 audited, with end-to-end encryption, monitoring, and regular third-party testing. Luster is web-based and self-paced, was founded in 2024, and is headquartered in Indianapolis, Indiana. Pricing is available on request; prospective customers can schedule a demo through its contact form.

Who it suits

Luster is built for go-to-market teams and customer-facing sales organizations that want to assess skills, train reps, and monitor readiness. It may also suit teams that want candidate benchmarking and individualized onboarding plans.

Getting started

1. Visit Luster’s website.
2. Use the contact form to schedule a demo and learn about pricing.
3. Connect Luster with systems in your tech stack.
4. Use skill maps and the individualized skill index to identify development needs.
5. Assign practice, training, or certification workflows to support readiness.

Verdict

Luster connects hiring, practice, coaching, and readiness tracking for sales organizations. Teams should ask about pricing and confirm whether their required systems are supported, since specific integrations are not named.