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Lead Router
What Lead Router is
Lead Router is a web and API platform for lead generators managing buyer networks, lead intake, routing, delivery and buyer relationships. Its engine supports ping-post auctions, waterfall routing, exclusive and multisell distribution, and hybrid arrangements. Buyers can shop for lead packages, pay, reorder, and manage prepaid balances or subscriptions through a storefront. A configurable onboarding wizard gathers targeting, caps, delivery preferences, custom answers and accepted terms. Live AI features assist with buyer-specification imports, setup, conversational analytics, campaign suggestions, lead scoring and anomaly alerts; autonomous bid management is planned, not live. Listed connections include Amazon SES, SendGrid, Twilio, Bandwidth and Stripe, plus TrustedForm certificate URLs supplied with leads. Security measures include tenant isolation, encryption, role-based access and audit logging. The Lead Router plan costs $147 a month, includes 1,000 usage credits and 5,000 API calls monthly, with usage beyond included credits billed at published rates.
Who it suits
It is aimed at lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies and buyer teams. It fits operators needing configurable routing, storefront purchasing and consent records.
What it does well
- Supports several lead distribution models
- Buyer storefront handles packages and subscriptions
- Live AI assists setup and optimization
- Includes consent and lead-event records
- No monthly lead cap
What to know first
- No free plan or free trial
- Usage credits are consumed by activity
- Autonomous bid management is not live
- Operators remain responsible for valid consent
Limits
The Lead Router plan includes 1,000 usage credits monthly and 5,000 API calls monthly. Additional API calls cost $0.10 per 1,000 calls, while lead pings, posts, calls, and messages consume credits at published rates; there is no monthly lead cap.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lead Router | Billed monthly in USD; includes 1,000 usage credits per month. · Unlimited buyers and partners · 5,000 API calls/month included, then $0.10 per 1,000 calls · Usage beyond included credits is billed at published rates | $147 a month |
| Enterprise | Custom · Lower usage rates for larger volumes and agreed spending levels · Dedicated customer success manager · Custom SLA · Private Slack channel · Onboarding and migration help | On request |
As theleadrouter.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Open theleadrouter.com
- Choose the Lead Router plan or discuss Enterprise terms
- Configure buyer targeting, caps, delivery preferences, custom answers, and accepted terms
- Complete required integration or call setup
- Connect email, SMS, payment, or TrustedForm services as needed
- Set lead routing and delivery workflows
Verdict
Lead Router combines routing, buyer self-service, integrations and operational controls in one platform. Its 147.00 USD monthly plan includes defined credits and API calls, while higher-volume use incurs published usage charges.
Questions
How much does Lead Router cost?
The Lead Router plan costs $147 a month, billed monthly in USD. Enterprise pricing is custom.
Is there a free plan or trial?
No. Lead Router is paid and has no free plan or free trial.
Which platforms does it support?
Lead Router is available through a web platform and an API.
What routing methods are supported?
It supports ping-post auctions, waterfall routing, exclusive and multisell distribution, and hybrid routing.
Which integrations are available?
Connections include Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and TrustedForm certificate URLs supplied with leads.
Who provides Lead Router?
Lead Router was founded in 2026 and is headquartered in the United States.
Facts from Lead Router's own pages
- AI features
- Live AI features include buyer-spec import and setup assistance, conversational analytics, campaign optimization suggestions, lead scoring assistance, and anomaly alerts. · theleadrouter.com, 4 Oct 2026
- Buyer onboarding
- A configurable setup wizard collects buyer targeting, caps, delivery preferences, custom answers, and accepted terms, while the operator completes any required integration or call setup. · theleadrouter.com, 4 Oct 2026
- Buyer storefront
- Buyers can shop for lead packages, pay, reorder, and manage prepaid balances or subscriptions through a storefront. · theleadrouter.com, 4 Oct 2026
- Founded
- 2026 · theleadrouter.com, 28 Sept 2026
- Headquarters
- United States · theleadrouter.com, 28 Sept 2026
- Integrations
- The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads. · theleadrouter.com, 4 Oct 2026
- Intended users
- The site presents Lead Router for lead generators, affiliate networks, pay-per-call businesses, call centers, sales operations, agencies, and buyer teams. · theleadrouter.com, 4 Oct 2026
- Limits
- There is no monthly lead cap, but lead pings, lead posts, calls, and messages consume usage credits at published rates. · theleadrouter.com, 4 Oct 2026
- Planned feature
- Autonomous bid management is listed as planned and is not live. · theleadrouter.com, 4 Oct 2026
- Privacy controls
- The site describes a public data-subject request workflow with a 30-day response target, per-lead consent tracking, tenant retention controls, and Standard Contractual Clauses for EU and UK transfers. · theleadrouter.com, 4 Oct 2026
- Product
- Lead Router provides a platform for lead generators to build buyer networks and manage lead intake, routing, delivery, and buyer relationships. · theleadrouter.com, 4 Oct 2026
- Routing
- The routing engine supports ping-post auctions, waterfall routing, exclusive, multisell, and hybrid lead distribution. · theleadrouter.com, 4 Oct 2026
- Security
- The company describes row-level tenant isolation, encryption in transit and at rest, role-based access, and audit logging as security measures. · theleadrouter.com, 4 Oct 2026
- Support
- Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support. · theleadrouter.com, 4 Oct 2026
- TCPA evidence
- Lead Router can preserve consent text, timestamps, and certificate references and record lead events, but operators remain responsible for obtaining valid consent and configuring evidence delivery. · theleadrouter.com, 4 Oct 2026
Where Lead Router stands on Freedom251
- Lead Management Software#26 of 36
- Lead Routing Software#30 of 36