Kubico

Paid APIWeb

What Kubico is

Kubico is a data management platform for online casinos, sportsbooks, and other betting businesses. It builds audiences from first-party data, lets teams define behavioral, demographic, and value-based segments in a visual rules engine, and activates those audiences across marketing channels. Live audience counts are shown as rules are assembled. Data sources include pixels, SDKs, server-to-server connections, offline records, CRM and payment systems, behavioral signals, and third parties. Kubico says one-click activation reaches more than 150 destinations, including programmatic, native, social, search, in-app, email, and connected TV. Its described AI tools include predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations. Listed integrations include advertising, analytics, and CRM services; Kubico says it is designed to work alongside existing CRMs and DSPs. The platform describes GDPR and CCPA compliance, EU data residency, and propagation of opt-out flags across channels. Responsible-gaming controls include geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling. Kubico launched in London in 2014 as an iGaming demand-side platform and later rebuilt as a data management platform. Pricing is on request, and its programmatic service says it works with operators spending from €50k/month upwards. A standard proof of concept covers one market for 90 days.

Who it suits

Kubico is intended for online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks. It suits teams seeking to build and activate first-party audiences across multiple channels while working alongside existing CRMs and DSPs.

What it does well

Builds behavioral, demographic, and value-based audience segments
Shows live audience counts as rules are built
Connects to pixels, SDKs, offline sources, CRM, and payment data
Offers activation across more than 150 destinations
Includes geo-fencing and self-exclusion handling
Designed to work alongside existing CRMs and DSPs

What to know first

Pricing is available on request
Its programmatic service works with operators spending from €50k/month upwards
The standard proof of concept covers one market

Limits

Kubico offers a standard 90-day proof of concept for one market, with an agreed audience, channel set, and success metric. Its programmatic service says it works with operators spending from €50k/month upwards.

Plans

Plan	Billed and limits	Price
Custom commercial structure	Platform fee tiered by activation volume and operator size · performance pricing tied to qualified FTDs · no per-seat licensing	On request

As kubico.com lists them, read 29 Sept 2026. The maker's own page has the final word.

Getting started

Visit the Kubico website
Book a 30-minute product walkthrough
Discuss the standard 90-day proof of concept for one market, including its audience, channel set, and success metric
Request pricing and agree a commercial structure

Verdict

Consider Kubico if you operate in iGaming and need to segment first-party data and activate audiences across marketing channels. Its pricing requires a request, and its stated programmatic service threshold is €50k/month upwards, so operators below that level may want to look elsewhere.

Questions

How much does Kubico cost?

Pricing is on request. The described commercial structure tiers platform fees by activation volume and operator size, ties performance pricing to qualified FTDs, and has no per-seat licensing.

Is there a free plan?

The listed pricing model is paid. Kubico offers a standard 90-day proof of concept for one market.

Which platforms does Kubico support?

Its listed platforms are API and web.

Who is Kubico for?

It says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks.

Which destinations can Kubico activate to?

Listed destination types include programmatic, native, social, search, in-app, email, and connected TV. Kubico says it supports more than 150 destinations.

Which CRM systems does it integrate with?

Kubico lists Optimove, Smartico, Solitics, and Fast Track, and says it is designed to work alongside existing CRMs and DSPs.

Facts from Kubico's own pages

Activation: The platform says it supports one-click audience activation across more than 150 destinations, including programmatic, native, social, search, in-app, and email. · kubico.com, 29 Sept 2026
AI features: Kubico describes predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations. · kubico.com, 29 Sept 2026
Audience builder: Its visual rules engine supports behavioral, demographic, and value-based audience segments, with live audience counts as rules are built. · kubico.com, 29 Sept 2026
Company history: Kubico says it launched in London in 2014 as an iGaming demand-side platform and later rebuilt as a data management platform. · kubico.com, 29 Sept 2026
CRM compatibility: Kubico says it integrates with Optimove, Smartico, Solitics, and Fast Track, and is designed to work alongside existing CRMs and DSPs. · kubico.com, 29 Sept 2026
Data ingestion: Kubico ingests first-party data through pixels, server-to-server connections, offline sources, CRM, payment, behavioral, and third-party signals. · kubico.com, 29 Sept 2026
Founded: 2014 · kubico.com, 28 Sept 2026
Headquarters: London, United Kingdom · kubico.com, 28 Sept 2026
Integrations: Listed integrations include Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, GeoEdge, Income Access, Meta, TikTok, and The Trade Desk. · kubico.com, 29 Sept 2026
Minimum spend: Its programmatic service page says it works with operators spending from €50k/month upwards. · kubico.com, 29 Sept 2026
Proof of concept: Kubico offers a standard 90-day proof of concept for one market with an agreed audience, channel set, and success metric. · kubico.com, 29 Sept 2026
Responsible gaming: Kubico describes geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling. · kubico.com, 29 Sept 2026
Security and compliance: The platform says it is GDPR and CCPA compliant by default, keeps EU data in the EU, and propagates opt-out flags across channels. · kubico.com, 29 Sept 2026
Security certifications: Kubico lists ISO 27001 as in progress and says its SOC 2 Type II audit is underway. · kubico.com, 29 Sept 2026
Support and onboarding: Kubico says most operators activate their first audience within 28 days and offers a 30-minute product walkthrough. · kubico.com, 29 Sept 2026
What it does: Kubico is a data management platform for online casinos and sportsbooks that builds, segments, and activates first-party audiences across marketing channels. · kubico.com, 29 Sept 2026
Who it is for: Kubico says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks. · kubico.com, 29 Sept 2026

Where Kubico stands on Freedom251

Data Management Platforms#12 of 30