No. 6 of 31 ·Data Management Platforms

Kubico

Web · API

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Freedom report

One barScore 5.4

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Kubico is ranked #6 of 31 in data management platforms on Freedom251. It runs on API, Web.

Kubico plans and pricing

All plans

Custom commercial structure Not published Platform fee tiered by activation volume and operator size · performance pricing tied to qualified FTDs · no per-seat licensing kubico.com · 29 Sept 2026

Compared on data management platforms

Collection methods: pixel; SDK; server-to-server API; offline data; CRM and payment sync; third-party data enrichment
Audience segmentation: Yes
Lookalike modeling: Yes
Real-time activation: Yes
Activation destinations: programmatic; native; social; search; in-app; email; connected TV
CTV activation: Yes

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The record

What it does: Kubico is a data management platform for online casinos and sportsbooks that builds, segments, and activates first-party audiences across marketing channels.
Audience builder: Its visual rules engine supports behavioral, demographic, and value-based audience segments, with live audience counts as rules are built.
Data ingestion: Kubico ingests first-party data through pixels, server-to-server connections, offline sources, CRM, payment, behavioral, and third-party signals.
Activation: The platform says it supports one-click audience activation across more than 150 destinations, including programmatic, native, social, search, in-app, and email.
AI features: Kubico describes predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations.
Integrations: Listed integrations include Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, GeoEdge, Income Access, Meta, TikTok, and The Trade Desk.
CRM compatibility: Kubico says it integrates with Optimove, Smartico, Solitics, and Fast Track, and is designed to work alongside existing CRMs and DSPs.
Security and compliance: The platform says it is GDPR and CCPA compliant by default, keeps EU data in the EU, and propagates opt-out flags across channels.
Security certifications: Kubico lists ISO 27001 as in progress and says its SOC 2 Type II audit is underway.
Responsible gaming: Kubico describes geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling.
Proof of concept: Kubico offers a standard 90-day proof of concept for one market with an agreed audience, channel set, and success metric.
Minimum spend: Its programmatic service page says it works with operators spending from €50k/month upwards.
Support and onboarding: Kubico says most operators activate their first audience within 28 days and offers a 30-minute product walkthrough.
Who it is for: Kubico says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks.

Where it ranks on Freedom251

Best Data Management Platforms in 2026#6 of 31

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Sources

kubico.com· checked 29 Sept 2026
kubico.com/platform· checked 29 Sept 2026
kubico.com/services/programmatic· checked 29 Sept 2026
kubico.com/about· checked 29 Sept 2026