dJAX Data Management Platform

What dJAX Data Management Platform is

dJAX Data Management Platform collects first-, second-, and third-party data, segments it by attributes, and supports audience targeting across ad exchanges and ad networks. Its described workflow moves from collection through analysis and segmentation to data transfer. Data collection methods include CRM systems, tracking pixels, publisher sites, and affiliated partners. Collected data can be hosted on the customer's own server.

The offering includes an internal DMP for dJAX ad servers, which gathers first-party data through an internal CRM and tracking pixels. An external DMP obtains, processes, and segments third-party data, with customization based on user requirements. Integrations include ad networks, ad exchanges, demand-side platforms, and supply-side platforms. Marketers can use audience profiles to plan and automate advertising across platforms. Advertiser capabilities include audience intelligence, prospecting with third-party audience data, and retargeting based on user activity and behaviour.

For publishers, the platform provides analytics, control over data assets and their use, monitoring for potential data leakage, and secure ingestion from publisher sites and partners. dJAX describes DMP offerings for WordPress and Joomla websites. The internal and external DMP sections include real-time statistical reports that can be viewed, stored, and used. The product is offered for web and self-hosted environments. Pricing is available on request; interested customers can request a demo. DJAX Technologies Pvt Ltd is based in Bengaluru, Karnataka, India.

Who it suits

The platform suits advertisers and publishers that need to collect, segment, and activate audience data across advertising destinations. It also fits organizations seeking an internal DMP for dJAX ad servers or an external DMP customized to their requirements.

Getting started

1. Visit https://www.djaxtech.com/data_management_platform.html.
2. Request a demo from dJAX.
3. Submit your details through the contact process.
4. Discuss whether the internal or external DMP fits your requirements.
5. Choose a web or self-hosted deployment and applicable WordPress or Joomla offering.

Verdict

Consider dJAX Data Management Platform if your advertising or publishing operation needs audience data collection, segmentation, and activation across ad networks, exchanges, DSPs, or SSPs. Its advertiser and publisher capabilities cover different data workflows, and collected data can be hosted on your server. Request a demo and pricing to assess the paid offering for your requirements.