Side by side
Anonymised Publisher Data Platform vs Kubico
Both stand on data management platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Anonymised Publisher Data Platform combines audience enrichment, segmentation, brief matching, and activation for publisher inventory. Its pricing is paid and impression-based, with privacy controls that limit small segments and prohibit user-level profiles.
Visit Anonymised Publisher Data Platform
Consider Kubico if you operate in iGaming and need to segment first-party data and activate audiences across marketing channels. Its pricing requires a request, and its stated programmatic service threshold is €50k/month upwards, so operators below that level may want to look elsewhere.
Visit KubicoThe facts
| Anonymised Publisher Data Platform | Kubico | |
|---|---|---|
| Free plan | No | Not published |
| Open source | Not published | Not published |
| Runs on | Web | API, Web |
| Lowest paid plan | Direct-sold impressions, above 10m: 0.40 GBP/EUR a month | Free or on request |
| Plans published | 4 | 1 |
| Maker | Not published | Not published |
| Website | anonymised.io | kubico.com |
| On data management platforms | #8 of 30 | #12 of 30 |
Anonymised Publisher Data Platform: what it does well
- Cross-domain interest and intent data
- Custom segments from publisher data
- Aura matches advertiser briefs
- Google Ad Manager and SSP delivery
- No charge when a persona does not sell
What to know first
- No free plan
- Paid impression-based pricing
- Individual-level profiles are not passed
- Segments below privacy threshold are unavailable
Kubico: what it does well
- Builds behavioral, demographic, and value-based audience segments
- Shows live audience counts as rules are built
- Connects to pixels, SDKs, offline sources, CRM, and payment data
- Offers activation across more than 150 destinations
- Includes geo-fencing and self-exclusion handling
What to know first
- Pricing is available on request
- Its programmatic service works with operators spending from €50k/month upwards
- The standard proof of concept covers one market
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