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Lotame Spherical Data Collaboration Platform
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What Lotame Spherical Data Collaboration Platform is
Lotame Spherical Data Collaboration Platform helps digital marketers combine customer data, understand audiences, and activate them for advertising. Its onboarding connects fragmented marketing and advertising data into a unified customer view. Teams can enrich, segment, model, compare, and chart audiences, including AI and machine-learning lookalikes. Identity resolution supports addressable advertising and measurement, while connected-TV activation targets existing or prospective customers with video ads. The platform enables privacy-safe collaboration with data providers and media owners for insights and targeting, including capabilities Lotame describes as clean-room-like. Audience segments can be syndicated and extended across browsers, devices, and leading DSPs. Activation destinations include SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, and personalization systems. Listed integrations include Google Ad Manager, The Trade Desk, Snowflake, and TikTok. Spherical is available through web and API, hosted on AWS, and priced by contacting Lotame.
Who it suits
It is designed for digital marketers, agencies, and media companies working with audience data, activation, and collaboration. Lotame specifically presents Spherical Data Buyer for agencies and Spherical Data Seller for media companies.
What it does well
- Unifies fragmented marketing and advertising data
- Supports AI and machine-learning lookalikes
- Includes identity resolution and CTV activation
- Offers privacy-safe data collaboration
- Connects with major advertising and data platforms
What to know first
- Pricing is available only by request
- No free plan
- Requires data and advertising operations
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Paid version | per month · price shown by Software Advice; no included limits stated | $1 a month |
| Spherical Data Collaboration Platform | Pricing available by contacting Lotame · Full data orchestration, enrichment, insights and activation | On request |
| Custom enterprise pricing | contact Lotame sales for quote | On request |
As lotame.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
Spherical combines data onboarding, audience development, identity, collaboration, and activation across advertising destinations. It is a paid platform for organizations needing coordinated audience data workflows rather than a standalone analytics tool.
Facts from Lotame Spherical Data Collaboration Platform's own pages
- Access controls
- Lotame’s documentation describes SSO configuration, optional SAML single logout, and granular editing of user access permissions. · my.lotame.com, 3 Oct 2026
- Activation channels
- Spherical exports audiences to ad servers, programmatic media, social platforms, personalization systems and measurement tools. · resources.lotame.com, 15 Oct 2026
- API authentication
- API requests use token credentials in headers, TLS transport and JSON responses with HTTP status codes. · my.lotame.com, 15 Oct 2026
- API availability
- A REST Services API over HTTPS lets developers view audience statistics, manage audiences, estimate size and activate segments. · my.lotame.com, 15 Oct 2026
- API examples
- Lotame maintains a GitHub library of practical API scripts and encourages contributions in any scripting language. · my.lotame.com, 15 Oct 2026
- Audience creation and modeling
- Spherical supports audience building, lookalike modeling and machine-learning based scale. · lotame.com, 15 Oct 2026
- Audience enrichment
- Users can add branded partner data and Lotame Data Exchange audiences to fill information gaps. · lotame.com, 15 Oct 2026
- Audience insights
- Built-in dashboards let marketers compare audiences, examine overlap and index behavior, and create charts. · lotame.com, 15 Oct 2026
- Audience tools
- It supports audience enrichment, creation, modeling, comparison, and charting, including AI and machine-learning-based lookalikes. · lotame.com, 3 Oct 2026
- Collaboration
- It enables privacy-safe collaboration with data providers and media owners for insights and targeting, including capabilities that Lotame describes as clean-room-like. · lotame.com, 3 Oct 2026
- Company founding
- Lotame’s company history states it was founded in Maryland in 2006. · lotame.com, 15 Oct 2026
- Company legal entity
- Lotame’s privacy notice says Epsilon Data Management, LLC provides Lotame services and that Lotame Solutions, Inc. merged into Epsilon on October 1, 2025. · lotame.com, 15 Oct 2026
- CTV
- It supports targeting existing or prospective customers with video ads on connected TV. · lotame.com, 3 Oct 2026
- CTV targeting
- The product includes targeting for connected-TV and streaming video audiences. · lotame.com, 15 Oct 2026
- Data collaboration
- Partners can permission data inside Spherical for joint analysis, audience creation, enrichment and activation. · lotame.com, 15 Oct 2026
- Data onboarding
- It connects fragmented marketing and advertising data to provide a unified view of customers. · lotame.com, 3 Oct 2026
- Developer documentation
- The knowledge base includes onboarding implementation, data-transfer specifications, Lightning Tag, Sync.js, Panorama ID APIs and SSO topics. · my.lotame.com, 15 Oct 2026
- Encryption
- The security summary states that web traffic uses TLS 1.2 and stored database and backup data uses AES-256 encryption. · resources.lotame.com, 15 Oct 2026
- First-party unification
- The platform combines fragmented first-party sources into a central customer view. · lotame.com, 15 Oct 2026
- Founded
- 2006 · lotame.com, 28 Sept 2026
- Headquarters
- Columbia, Maryland, United States · lotame.com, 28 Sept 2026
- Headquarters and size
- LinkedIn lists Columbia, Maryland headquarters and a 51–200 employee company size. · linkedin.com, 15 Oct 2026
- Hosting
- Spherical is hosted on Amazon Web Services, according to Lotame’s security summary. · resources.lotame.com, 15 Oct 2026
- Identity and activation
- It offers identity resolution and activation to support addressable advertising and measurement. · lotame.com, 3 Oct 2026
Where Lotame Spherical Data Collaboration Platform stands on Freedom251
- Data Management Platforms#13 of 30