IQVIA Orchestrated Customer Engagement (OCE) connects sales, marketing, medical and other customer-facing teams at life sciences organizations with healthcare professionals. It is designed to support personalized, timely and compliant interactions using embedded intelligence and technology. OCE Sales includes a CLM e-detailing module for managing HTML5 multimedia presentations, distributing them to field users and presenting them on iPad. Field users can download and play presentations in an offline iPad app. Sales teams can track interaction feedback and use standard reports; administrators access the Sales application online through a browser and an IQVIA-provided URL and login. A Japanese customer case describes OCE Personal features including activity and seminar request reports, Outlook integration, target management and recommended-customer call guidance. IQVIA names Salesforce, Snowflake, MuleSoft and Alibaba among platforms in its platform-of-platforms strategy. It reports more than 350 customer adoptions in over 130 countries. OCE is available on iOS and the web. Pricing is on request.
Who it is for
OCE is aimed at life sciences commercial teams and other customer-facing functions that engage healthcare professionals. Its Sales tools also address teams distributing and presenting multimedia content in the field.
What is good
- Coordinates engagement across customer-facing functions.
- Sales includes HTML5 multimedia presentation management.
- Offline iPad app supports downloading and playing presentations.
- Includes interaction feedback tracking and standard reports.
- Available on iOS and the web.
What to know first
- Pricing is available on request.
- OCE Sales administration requires an IQVIA-provided URL and login.
- Agency support on client projects requires active certified status.
Verdict
OCE brings customer-facing engagement functions together and includes tools for multimedia sales content and interaction tracking. Consider its access requirements and request pricing details when evaluating it.
Get started with IQVIA Orchestrated Customer Engagement
- Visit the IQVIA OCE website and schedule a demo to learn more.
- Request pricing from IQVIA.
- For OCE Sales administration, use the IQVIA-provided URL and login.
- For agency support of client OCE Sales projects, maintain active certified agency status.
- Use the iOS option for the described offline iPad presentation app.
Questions about IQVIA Orchestrated Customer Engagement
How much does OCE cost?
OCE is paid, with pricing on request. The listed plan has no stated price and directs prospective customers to schedule a demo.
Which platforms does OCE support?
OCE is listed for iOS and the web. The OCE Sales guide describes an offline iPad app for downloaded multimedia presentations.
What does OCE Sales do?
OCE Sales includes a CLM e-detailing module to manage and distribute HTML5 multimedia presentations, plus interaction feedback tracking and standard reports.
Which platform partners does IQVIA name?
IQVIA names Salesforce, Snowflake, MuleSoft, and Alibaba among platforms used in its platform-of-platforms strategy.
What access condition applies to agencies supporting OCE Sales projects?
Active certified agency status is mandatory for agencies supporting client projects on OCE Sales.
Who is OCE designed for?
IQVIA positions OCE for life sciences commercial teams and customer-facing functions engaging healthcare professionals.
IQVIA Orchestrated Customer Engagement plans and pricing
All plansCompared on pharmaceutical CRM software
- Provider relationships
- Yes
- Workflow automation
- Yes
