Niti is a SaaS platform for commercial operations in FMCG and pharma, with tools for field sales, distributor management, and healthcare-professional engagement. Its SFA covers tour planning, doctor visits, attendance, call reporting, targets, expenses, leave, and retail chemist prescription audits; field teams can record activities offline and sync them later. Niti DMS handles distributor inventory, orders, primary and secondary sales, schemes, claims, pricing, retailer management, and sales analytics. It names Tally among its accounting integrations and says the platform can connect with existing ERP, accounting, and analytics systems. Niti D2C supports ordering, personalized content, engagement analytics, virtual events, KYC, and loyalty features. The homepage also describes Chanakya AI tools for sales intelligence chat, automated follow-ups, stock-photo OCR, voice sales coaching, and AI-driven learning. Niti describes solutions for pharma, OTC, animal health, hospitals, crop health, devices, and key accounts. It is available on Android, iOS, and the web, with pricing on request and a free trial.
Who it is for
Niti is aimed at FMCG and pharma companies, including teams in healthcare, animal health, hospitals, crop health, and devices. It may suit organizations coordinating field representatives, distributors, and engagement with healthcare professionals.
What is good
- Supports offline field activity and later sync
- DMS covers orders, inventory, claims, and schemes
- Names Tally and existing ERP integrations
- Available on Android, iOS, and web
What to know first
- Pricing is available on request
- Training and integrations require a separate Statement of Work
- Customer data may not be retained after an unsubscribed trial
Verdict
Niti brings field sales, distributor operations, and direct healthcare-professional engagement into one platform. Consider the separate Statement of Work requirement for training, data cleanup, and integrations, and confirm pricing with the maker.
Compared on pharmaceutical CRM software
- HCP profiles
- Yes
- Compliant engagement
- Yes
- Territory management
- Yes
- Field mobile app
- Yes
- Sample management
- Yes
