Freedom251 › Ideal Customer Profile Software
ICP Lens
What ICP Lens is
ICP Lens turns CRM exports into scored ideal customer profiles for B2B sales and marketing teams. Upload a CSV or Excel export without connecting a CRM API; supported sources include Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and other systems that export those formats. Accounts receive scores from 0 to 100 and fit tiers based on revenue, repeat buying behaviour, retention, and firmographics. Analysis views cover account scoring, buyer personas, deal intelligence, geographic analysis, an executive dashboard, and a deal fit tracker. A Deals sheet with at least 30 closed-won rows is required; adding a Contacts sheet unlocks buyer personas and geography. The original file is parsed and scored in the browser, while derived analysis results are stored server-side. ICP Lens says its narrative engine uses deterministic templates and does not send CRM data to external AI providers or train AI models on it. All plans provide unlimited runs, with per-run deal caps from 1,000 to 5,000. Starter is $79.00 per month, billed $948 once per year; a 14-day trial is available.
Who it suits
It suits B2B teams that want to profile customers from CRM exports, with Starter positioned for first analyses, Growth for scaling revenue teams, and Agency for RevOps and CRM agencies. The browser-based workflow may suit teams that do not want to connect a CRM API.
What it does well
- Scores accounts from 0 to 100 and assigns fit tiers.
- Includes buyer personas, deal intelligence, and geographic analysis.
- No CRM API connection is required for uploads.
- Unlimited analysis runs are included on all plans.
What to know first
- Requires at least 30 closed-won deal rows.
- Starter limits each run to 1,000 deals.
- No free plan; paid plans start at $79.00 per month, billed annually.
- Native HubSpot and Salesforce integrations are still in development.
Limits
Starter allows up to 1,000 deals per run and three saved analyses. Growth raises the run cap to 3,000 with unlimited saved analyses, while Agency allows 5,000 deals per run and 20 client workspaces.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | USD 1,788 billed once per year · Up to 3,000 deals per run · unlimited analysis runs · unlimited saved analyses · priority email support | $149 a month |
| Agency | USD 4,788 billed once per year · Up to 5,000 deals per run · 20 client workspaces · unlimited analysis runs · dedicated onboarding call (90 minutes) | $399 a month |
| Starter | USD 948 billed once per year · Up to 1,000 deals per run · unlimited analysis runs · 3 saved analyses · email support | $79 a month |
As icplens.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the ICP Lens website
- Choose a paid plan or start the 14-day trial
- Export CRM data as CSV or Excel
- Prepare a Deals sheet with at least 30 closed-won rows
- Optionally add a Contacts sheet for buyer personas and geography
- Upload the export and run the analysis
Verdict
ICP Lens is designed around CRM exports and rules-based account scoring, with multiple analysis views and unlimited runs. Check the required deal data and plan-specific run cap before choosing a tier.
Questions
How much does ICP Lens cost?
Starter is $79.00 per month billed as $948 once yearly. Growth is $149.00 per month billed as $1,788 yearly, and Agency is $399.00 per month billed as $4,788 yearly.
Is there a free plan or trial?
There is no free plan. A 14-day trial is available.
Which CRM systems can provide input?
ICP Lens accepts CSV or Excel exports from Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and other CRMs that export those formats.
Does it connect directly to a CRM?
No direct CRM API connection is required. Native HubSpot and Salesforce integrations are described as in development, with availability listed as Q3 2026.
What data does a run require?
The Deals sheet is required and should contain at least 30 closed-won rows. Contacts are optional and unlock buyer-persona and geographic analysis.
Facts from ICP Lens's own pages
- Account scoring
- It scores accounts from 0 to 100 and assigns fit tiers using revenue, repeat buying behaviour, retention, and firmographics. · icplens.com, 7 Oct 2026
- AI processing
- ICP Lens says it uses a deterministic template engine for narratives and does not send CRM data to external AI providers or use it to train AI models. · icplens.com, 7 Oct 2026
- Analysis limits
- All plans include unlimited analysis runs, while the per-run deal caps are 1,000 for Starter, 3,000 for Growth, and 5,000 for Agency. · icplens.com, 7 Oct 2026
- Analysis views
- The product includes account scoring, buyer personas, deal intelligence, geographic analysis, an executive dashboard, and a deal fit tracker. · icplens.com, 7 Oct 2026
- CRM connections
- The site says native HubSpot and Salesforce integrations are in development, with availability listed as Q3 2026. · icplens.com, 7 Oct 2026
- CRM input
- It accepts CSV or Excel exports from Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics 365, and other CRMs that export those formats. · icplens.com, 7 Oct 2026
- Data handling
- The original uploaded file is parsed and scored in the user's browser and is not sent to the company's servers; derived analysis results are stored server-side. · icplens.com, 7 Oct 2026
- Input requirements
- The Deals sheet is required and should include at least 30 closed-won rows; the Contacts sheet is optional and unlocks buyer personas and geography. · icplens.com, 7 Oct 2026
- Intended users
- The Starter plan is positioned for teams running their first customer profiling analysis, Growth for scaling revenue teams, and Agency for RevOps and CRM agencies. · icplens.com, 7 Oct 2026
- No direct connection required
- Users upload CRM exports without connecting a CRM API. · icplens.com, 7 Oct 2026
- Purpose
- ICP Lens turns CRM CSV or Excel exports into scored ideal customer profiles for B2B sales and marketing teams. · icplens.com, 7 Oct 2026
- Security
- The privacy policy says account information and analysis output are stored in an encrypted database with row-level security. · icplens.com, 7 Oct 2026
- Support
- Starter includes email support, Growth includes priority email support, and Agency includes a dedicated 90-minute onboarding call. · icplens.com, 7 Oct 2026
Where ICP Lens stands on Freedom251
- Ideal Customer Profile Software#15 of 24