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HOOKiQ
What HOOKiQ is
HOOKiQ is paid web software from a company headquartered in Melbourne, Australia. Its listed capabilities are advanced segmentation and advanced reporting. Discussions use personas, and each plan sets limits for reports and personas per discussion. The seven-day free trial costs nothing and includes two reports with up to five personas per discussion. It is time-limited, not an ongoing free plan. Pro costs A$49 a month and provides 10 reports per month with up to 30 personas per discussion. Business costs A$199 a month and provides unlimited reports with up to 100 personas per discussion. HOOKiQ has no free plan and no panel access. Buyers can use the trial before selecting a paid monthly tier. The main differences between paid plans are report volume and the maximum discussion size, while advanced segmentation and advanced reporting are listed for the product.
Who it suits
HOOKiQ suits teams that need advanced segmentation and reporting for persona-based discussions. The plan choice depends mainly on report volume and discussion size.
What it does well
- Advanced segmentation
- Advanced reporting
- Seven-day trial
- Business includes unlimited reports
- Web-based access
What to know first
- No free plan
- Trial limited to seven days
- No panel access
- Paid plans cap personas per discussion
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free trial | $0 for 7 days; not a time-unlimited free plan · 2 reports · 5 personas per discussion | Free |
| Pro | billed monthly · 10 reports per month · 30 personas per discussion | A$49 a month |
| Business | billed monthly · Unlimited reports · 100 personas per discussion | A$199 a month |
As hook-iq.com lists them, read 23 Sept 2026. The maker's own page has the final word.
Verdict
HOOKiQ offers advanced segmentation and reporting through a browser, with report and persona limits varying by tier. Its trial provides a short way to assess the workflow before monthly billing.
Facts from HOOKiQ's own pages
- Headquarters
- Melbourne, Australia · hook-iq.com, 4 Oct 2026
Where HOOKiQ stands on Freedom251
- Market Research Software#55 of 59