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YouGov Signal
What YouGov Signal is
YouGov Signal, presented as YouGov Behavioral: Online Search & Social, provides social and digital insights from more than 46 sources across over 40 markets. Its coverage includes social media, search, Wikipedia and news articles, with web and news monitoring and sentiment analysis. Teams can assess online and offline marketing performance and optimize ongoing ad spend. Audience segmentation and lookalike modelling draw on YouGov’s global panel of more than 30 million registered members. Brand tools rank and compare online performance and track content and brand affinities. Six modules cover Film & TV, Talent & public figures, Brands & industries, Politics & trends, Custom insights & research, and Raw data feed. Custom work can involve audience strategists and data scientists in reporting plans and strategy. The feed provides regular transfers for clients’ own processing, and data can connect with YouGov Profiles and BrandIndex. The web product is paid, with pricing available by contacting YouGov. YouGov says it encrypts data at rest and in transit and has an ISO 27001:2022-certified information security management system.
Who it suits
It suits brands, media owners and agencies seeking digital audience insights, marketing analysis and brand tracking. Teams integrating social listening measures into their own processing may find the Raw data feed relevant.
What it does well
- Coverage spans 46+ digital sources in over 40 markets.
- Supports audience segmentation and lookalike modelling.
- Tracks brand performance, content and brand affinities.
- Connects with YouGov Profiles and BrandIndex.
What to know first
- Available only as a web product.
- Pricing requires contacting YouGov.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Self-Serve | Prices start from $1.50 per survey complete; price varies by survey configuration and audience. · 30 questions | $1.50 a month |
| YouGov Behavioral: Online Search & Social | Pricing available by contacting YouGov | On request |
As yougov.com lists them, read 22 Sept 2026. The maker's own page has the final word.
Verdict
YouGov Signal combines broad digital coverage with audience segmentation, marketing analysis and brand tracking. Prospective buyers need to contact YouGov for pricing.
Facts from YouGov Signal's own pages
- Audience segmentation
- It supports audience segmentation and lookalike modelling using YouGov’s global panel of 30 million+ registered members. · yougov.com, 12 Oct 2026
- Brand analytics
- It can rank and compare brands’ online performance and track content and brand affinities. · yougov.com, 12 Oct 2026
- Company audience
- YouGov says it helps brands, media owners, and agencies understand audiences, track brand and reputation, and plan and optimize marketing. · yougov.com, 12 Oct 2026
- Custom research
- The custom insights module offers work with audience strategists and data scientists to develop reporting plans and data-driven strategies. · yougov.com, 12 Oct 2026
- Data coverage
- The product includes digital and social data from social media, search, Wikipedia, and news articles. · yougov.com, 12 Oct 2026
- Data feed
- The Raw data feed module provides regular transfers for integrating social listening metrics with a client’s in-house processing. · yougov.com, 12 Oct 2026
- Data protection
- YouGov says it encrypts data at rest and in transit and limits information access through access controls. · corporate.yougov.com, 12 Oct 2026
- Founded
- 2000 · yougov.com, 28 Sept 2026
- Headquarters
- London, United Kingdom · yougov.com, 28 Sept 2026
- Integrations
- Online Search & Social data can be connected with YouGov Profiles audience insights and YouGov BrandIndex brand health data. · yougov.com, 12 Oct 2026
- Marketing analysis
- The product helps monitor online and offline marketing, gauge performance, and optimize ongoing ad spend. · yougov.com, 12 Oct 2026
- Modules
- Its six modules cover Film & TV, Talent & public figures, Brands & industries, Politics & trends, Custom insights & research, and Raw data feed. · yougov.com, 12 Oct 2026
- News monitoring
- Yes · yougov.com, 22 Sept 2026
- Product
- YouGov Behavioral: Online Search & Social delivers social insights from 46+ digital sources in over 40 markets. · yougov.com, 12 Oct 2026
- Security
- YouGov says its information security management system is certified to ISO 27001:2022 and that it conducts security testing, including penetration testing and external assessments. · corporate.yougov.com, 12 Oct 2026
- Sentiment analysis
- Its natural language processing tracks real-time digital opinions and is described as having 93% sentiment accuracy. · yougov.com, 12 Oct 2026
- Support and sales
- The product page directs prospective customers to contact YouGov for product inquiries. · yougov.com, 12 Oct 2026
- Web monitoring
- Yes · yougov.com, 22 Sept 2026
Where YouGov Signal stands on Freedom251
- Survey Panel Software#16 of 46
- Market Research Software#51 of 59
- Social Media Listening Software#76 of 86