HookFeed

Free plan Web

What HookFeed is

HookFeed turns webhook events from a tech stack into readable alerts and scheduled digests sent to Slack or email. Teams can format notifications with templates, custom fields, and action buttons, then schedule digests hourly, daily, weekly, or monthly. The service names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says it works with any app that can send a webhook. HookFeed receives events and sends notifications without writing back to connected apps or changing their data. For providers that sign payloads, it can verify signatures and reject events that fail configured checks. HookFeed says its application, database, webhook ingestion, and API traffic use TLS/HTTPS, and stored data is encrypted at disk level. Its Free plan costs nothing and retains events for 30 days. Startup costs $29 a month for 500 alerts/month; Team costs $99 a month for 5,000 alerts/month. The service says delivery is at-least-once, not guaranteed, and events during downtime may be lost if senders do not retry.

Who it suits

HookFeed suits ops managers, founders, and marketers who want visibility into tech stack events without building integrations themselves. It is web-based and can route alerts or digests to Slack or email.

What it does well

Formats webhook events with templates and custom fields
Schedules digests hourly, daily, weekly, or monthly
Works with any app that can send a webhook
Verifies signatures for providers that sign payloads
Sends notifications without changing connected app data

What to know first

Free event retention is 30 days
Webhook delivery is not guaranteed
Events during downtime may be lost without sender retries
Not PCI-DSS certified, HIPAA compliant, or SOC 2 audited

Limits

The Free plan retains events for 30 days. The listed Startup plan costs $29 a month and includes 500 alerts/month; Team costs $99 a month and includes 5,000 alerts/month.

Plans

Plan	Billed and limits	Price
Free	30-day event retention	Free
Startup	$29/mo · 500 alerts/month	$29 a month
Team	$99/mo · 5,000 alerts/month	$99 a month

As hookfeed.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://hookfeed.com/
Start with the Free plan at no cost
Connect an app that can send a webhook
Configure alerts, routing rules, or enrichment
Choose Slack or email for notifications
Set a digest schedule if needed

Verdict

HookFeed provides webhook alerts, scheduled digests, and routing to Slack or email, with a free plan and paid tiers. Its stated delivery limits and compliance exclusions matter for teams deciding whether it fits their needs.

Questions

Is HookFeed free?

Yes. Its Free plan is listed as free and has 30-day event retention.

What does HookFeed cost for paid plans?

Startup costs $29 a month with 500 alerts/month. Team costs $99 a month with 5,000 alerts/month.

Which apps can send events to HookFeed?

HookFeed names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says it works with any app that can send a webhook.

Where can HookFeed send alerts?

Configured alerts and digests can be sent to Slack or email.

How does HookFeed handle webhook security and data?

It supports signature verification for providers that sign payloads, and says it uses TLS/HTTPS for application, database, ingestion, and API traffic, with stored data encrypted at disk level.

Does HookFeed guarantee delivery?

No. HookFeed describes delivery as at-least-once and not guaranteed; events sent during downtime may be lost if the sender does not retry.

Facts from HookFeed's own pages

Alert formatting: It formats webhook events into human-readable alerts using templates, custom fields, and action buttons. · hookfeed.com, 8 Oct 2026
Compliance limits: HookFeed states it is not PCI-DSS certified, HIPAA compliant, or SOC 2 audited. · hookfeed.com, 8 Oct 2026
Data retention: The security page lists event retention as 30 days for Free, 90 days for Starter, one year for Pro, and unlimited for Business. · hookfeed.com, 8 Oct 2026
Digest schedules: Digests can be scheduled hourly, daily, weekly, or monthly. · hookfeed.com, 8 Oct 2026
Integrations: The site names Churn Buster, Customer.io, Formspree, Help Scout, SavvyCal, and Stripe, and says HookFeed works with any app that can send a webhook. · hookfeed.com, 8 Oct 2026
Intended users: The site describes HookFeed as suited to ops managers, founders, and marketers who want visibility without building integrations themselves. · hookfeed.com, 8 Oct 2026
Notification channels: Configured alerts and digests can be sent to Slack or email. · hookfeed.com, 8 Oct 2026
Purpose: HookFeed turns webhooks into instant alerts and scheduled digests so teams can see important events from their tech stack. · hookfeed.com, 8 Oct 2026
Read-only access: HookFeed says it receives webhooks and sends notifications without writing back to connected apps or modifying their data. · hookfeed.com, 8 Oct 2026
Reliability limit: HookFeed says webhook delivery is at-least-once and not guaranteed, and events sent during downtime may be lost if the sender does not retry. · hookfeed.com, 8 Oct 2026
Security: HookFeed says application, database, webhook ingestion, and API traffic use TLS/HTTPS, and stored data is encrypted at disk level. · hookfeed.com, 8 Oct 2026
Webhook verification: It supports signature verification for providers that sign webhook payloads and rejects payloads that fail configured verification. · hookfeed.com, 8 Oct 2026

Where HookFeed stands on Freedom251

Alert Management Software#11 of 36