Hawkeye is an eye-tracking tool for examining how people view websites, images, and prototypes. It works without dedicated eye-tracking hardware, and users can test websites and images without changing their code. Prototype support includes InVision, Marvel, and Sketch. Results show where participants looked and for how long, using heat maps, screen recordings, and focus-point diagrams; results can also be combined across testers with statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Its calibration process centers the participant’s head, checks calibration, and reports a five-star rating and accuracy estimate. Sign-in works with Slack or Google, and company Slack teammates are automatically added to the same team. Hawkeye is available on iPhone, iPad, and the web, though the mobile app requires a TrueDepth camera. The free plan includes one project and five sessions; Starter costs 39.99 USD per month, billed monthly.
Who it is for
Hawkeye suits product and interface teams that want eye-tracking feedback on websites, images, or supported prototypes. It may fit teams using Slack or Google sign-in, provided mobile users have a TrueDepth camera.
What is good
- Tests websites and images without code changes.
- No dedicated eye-tracking hardware required.
- Combines results across testers.
- CSV exports include gaze, UI, and touch data.
- Free plan includes one project and five sessions.
What to know first
- iPhone and iPad app requires a TrueDepth camera.
- Free plan is limited to five sessions.
- Starter costs 39.99 USD per month.
Verdict
Hawkeye provides gaze visualizations and participant-level data for several types of interface studies. Its mobile camera requirement and free-plan session limit are worth checking first.
Hawkeye plans and pricing
All plansCompared on eye tracking software
- Free plan
- Yes
- Input method
- hardware
- Study mode
- both
- Gaze visualizations
- heatmaps, focus point diagrams
- Export formats
- CSV, screen recordings, heatmaps
- Supported platforms
- iPhone, iPad, Web
